{"id":5787,"date":"2025-07-30T12:15:42","date_gmt":"2025-07-30T10:15:42","guid":{"rendered":"https:\/\/www.xarxalia.com\/actualitat\/bing\/"},"modified":"2025-07-30T14:09:18","modified_gmt":"2025-07-30T12:09:18","slug":"seo-a-bing","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/ca\/actualitat\/seo-a-bing\/","title":{"rendered":"Bing!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5787\" class=\"elementor elementor-5787 elementor-5739\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa9d4f e-flex e-con-boxed e-con e-parent\" data-id=\"5fa9d4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ce2aa elementor-widget elementor-widget-heading\" data-id=\"c6ce2aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO a Bing: El creixement m\u00e9s gran al 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f26785c e-grid e-con-boxed e-con e-parent\" data-id=\"f26785c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4da79 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c4da79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A mitjan 2025, les dades no deixen lloc a dubtes: <strong>Bing \u00e9s el cercador que m\u00e9s ha crescut en tr\u00e0nsit org\u00e0nic a nivell global. <\/strong>Davant d\u2019un ecosistema dominat tradicionalment per Google, aquest gir resulta tan sorprenent com revelador. Les xifres recollides per m\u00faltiples fonts especialitzades reflecteixen una <strong>acceleraci\u00f3 notable en l\u2019\u00fas de Bing<\/strong>, especialment durant el primer semestre de l\u2019any.<\/p><p>Concretament, s\u2019estima que<strong> el tr\u00e0nsit org\u00e0nic de Bing ha augmentat un 10% entre gener i maig de 2025<\/strong>, superant qualsevol altre motor de cerca en creixement percentual. Aquest increment no nom\u00e9s \u00e9s significatiu en termes relatius, sin\u00f3 que tamb\u00e9 mostra una tend\u00e8ncia <strong>consolidada<\/strong> en mercats tan diversos com els Estats Units, el Regne Unit, Alemanya, el Jap\u00f3 i, de manera especialment destacada, la Xina.<\/p><p>Darrere d\u2019aquestes xifres hi ha molt m\u00e9s que un canvi conjuntural. L\u2019ascens de Bing \u00e9s resultat d\u2019una s\u00e8rie de factors estructurals (tecnol\u00f2gics, estrat\u00e8gics i d\u2019adopci\u00f3) que analitzarem en profunditat al llarg d\u2019aquest article. Per\u00f2 si una cosa \u00e9s clara des d\u2019ara mateix, \u00e9s que <strong><a href=\"https:\/\/www.xarxalia.com\/ca\/serveis-web\/servei-de-posicionament-web\/consultor-seo\/\">el SEO<\/a> a Bing ja no pot ser ignorat<\/strong>. Per a marques, creadors i estrategs digitals, s\u2019obre una nova finestra de visibilitat que fins fa poc semblava irrellevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7ca499 elementor-widget elementor-widget-video\" data-id=\"e7ca499\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/seo-en-bing.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba40edf e-flex e-con-boxed e-con e-parent\" data-id=\"ba40edf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ca3126 elementor-widget elementor-widget-heading\" data-id=\"9ca3126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019auge de Bing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41add9d e-grid e-con-boxed e-con e-parent\" data-id=\"41add9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3d8878e e-con-full e-flex e-con e-child\" data-id=\"3d8878e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3791b62 elementor-widget elementor-widget-text-editor\" data-id=\"3791b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Els informes analitzats mostren una <strong>tend\u00e8ncia clara i sostinguda <\/strong>en el creixement del tr\u00e0nsit org\u00e0nic a Bing des de comen\u00e7aments de 2025. Aquesta evoluci\u00f3 no \u00e9s fruit d\u2019un pic puntual, sin\u00f3 d\u2019una <strong>consolidaci\u00f3 progressiva del motor de cerca<\/strong> com una alternativa real a Google en molts pa\u00efsos i sectors. <\/p><p>Segons l\u2019informe compartit per <strong>DataDrivenSoft<\/strong>, Bing ha aconseguit en nom\u00e9s cinc mesos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28557b elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a28557b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un increment global del 10% en tr\u00e0nsit SEO respecte al tancament de 2024.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un augment del 12% als Estats Units, on Microsoft ha intensificat la seva integraci\u00f3 nativa en sistemes Windows.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Una irrupci\u00f3 significativa al mercat xin\u00e8s, on Bing ha crescut un 17%, superant en algunes franges hor\u00e0ries altres cercadors locals.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creixements destacats tamb\u00e9 a Alemanya, el Regne Unit, el Jap\u00f3 i el Brasil, superant el 8% en tots ells.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e8624 elementor-widget elementor-widget-image\" data-id=\"d1e8624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.xarxalia.com\/images\/crecimiento-seo-en-bing.jpg\" class=\"attachment-large size-large wp-image-5747\" alt=\"SEO en Bing crecimiento\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-838b17c e-flex e-con-boxed e-con e-parent\" data-id=\"838b17c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b4450e elementor-widget elementor-widget-text-editor\" data-id=\"1b4450e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aquests percentatges no nom\u00e9s superen els de Google en el mateix per\u00edode, sin\u00f3 que a m\u00e9s trenquen la percepci\u00f3 que Bing \u00e9s un cercador &#8220;secundari&#8221;. Tot i que la seva quota de mercat total continua sent inferior, <strong>l\u2019acceleraci\u00f3 i la const\u00e0ncia del creixement el 2025 el posicionen com un actor clau en el panorama SEO.<\/strong> <\/p><p>I el m\u00e9s interessant: aquest creixement no es dona de forma a\u00efllada, sin\u00f3 que respon a <strong>una s\u00e8rie de canvis estructurals<\/strong>, tant dins del mateix Bing com en el comportament dels usuaris i l\u2019entorn tecnol\u00f2gic general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-769a027 e-flex e-con-boxed e-con e-parent\" data-id=\"769a027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:5749,&quot;url&quot;:&quot;https:\\\/\\\/www.xarxalia.com\\\/images\\\/seo-en-bing-fondo.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de5dfa7 elementor-widget elementor-widget-heading\" data-id=\"de5dfa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factors clau del creixement de Bing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b01ba elementor-widget elementor-widget-text-editor\" data-id=\"46b01ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019ascens de Bing el 2025 no \u00e9s casual ni espontani. Es basa en tres pilars fonamentals que han provocat un canvi de rumb notable en la ind\u00fastria dels cercadors: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522c3ee elementor-widget elementor-widget-n-accordion\" data-id=\"522c3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8610\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8610\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Integraci\u00f3 avan\u00e7ada d\u2019intel\u00b7lig\u00e8ncia artificial (IA) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8610\" class=\"elementor-element elementor-element-740bc2c e-con-full e-flex e-con e-child\" data-id=\"740bc2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a5ad8 elementor-widget elementor-widget-text-editor\" data-id=\"21a5ad8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Microsoft ha estat un dels actors m\u00e9s agressius en la cursa per integrar models d\u2019IA generativa en productes quotidians. En concret: <\/p><ul><li><strong>Copilot <\/strong>a Windows 11 i Microsoft 365 ha normalitzat l\u2019\u00fas de Bing com a motor de consulta per a milions d\u2019usuaris.<\/li><li><strong>Bing Chat Enterprise,<\/strong> basat en models d\u2019OpenAI, ha millorat exponencialment l\u2019experi\u00e8ncia de cerca conversacional.<\/li><li>Les noves funcions de<strong> resums autom\u00e0tics, respostes amb context ampliat i eines visuals de cerca<\/strong> l\u2019han diferenciat de Google, especialment en cerques complexes o multitasca.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8611\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8611\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Replantejament del disseny dels resultats <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8611\" class=\"elementor-element elementor-element-978bbd6 e-con-full e-flex e-con e-child\" data-id=\"978bbd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7311ee2 elementor-widget elementor-widget-text-editor\" data-id=\"7311ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El 2025, Bing ha comen\u00e7at a mostrar resultats m\u00e9s visuals, interactius i adaptats als nous formats de contingut:<\/p><ul><li>Incorporaci\u00f3 de <strong>respostes enriquides amb v\u00eddeos, fitxes de producte, mapes o fragments interactius.<\/strong><\/li><li>M\u00e9s protagonisme de les fonts verificades i reducci\u00f3 del clickbait.<\/li><li>Personalitzaci\u00f3 segons context, ubicaci\u00f3 i historial sense sacrificar la privacitat.<\/li><\/ul><p>Aquest nou enfocament ha estat ben rebut pels usuaris que cerquen <strong>experi\u00e8ncies m\u00e9s clares, completes i r\u00e0pides a l\u2019hora de fer cerques<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8612\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8612\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Aposta per la privacitat i la transpar\u00e8ncia <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8612\" class=\"elementor-element elementor-element-8b67e4f e-con-full e-flex e-con e-child\" data-id=\"8b67e4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53d2295 elementor-widget elementor-widget-text-editor\" data-id=\"53d2295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mentre Google segueix immers en debats sobre l\u2019\u00fas de dades personals i publicitat hipersegmentada, Bing ha centrat part del seu missatge en<strong> l\u2019\u00e8tica digital<\/strong>:<\/p><ul><li>Millors controls de privacitat.<\/li><li>Menor depend\u00e8ncia de cookies i seguiment.<\/li><li>Millor visibilitat sobre quins llocs generen ingressos publicitaris.<\/li><\/ul><p>Aquestes decisions han millorat la seva percepci\u00f3 entre els internautes m\u00e9s cr\u00edtics amb les pr\u00e0ctiques de seguiment a internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-714b065 e-flex e-con-boxed e-con e-parent\" data-id=\"714b065\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5a2f8 elementor-widget elementor-widget-heading\" data-id=\"9f5a2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com est\u00e0 canviant el SEO amb l\u2019auge de Bing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-956d4ad elementor-widget elementor-widget-text-editor\" data-id=\"956d4ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019evoluci\u00f3 de Bing el 2025 no \u00e9s nom\u00e9s una an\u00e8cdota de mercat: <strong>marca un canvi real en la manera com entenem el SEO<\/strong>. Si fins ara totes les decisions d\u2019optimitzaci\u00f3 orbitaven exclusivament al voltant de Google, aquest nou escenari introdueix matisos importants. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dcb2e e-grid e-con-boxed e-con e-parent\" data-id=\"63dcb2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbdbf6 elementor-widget elementor-widget-text-editor\" data-id=\"5bbdbf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de les transformacions m\u00e9s destacades est\u00e0 en el <strong>perfil d\u2019usuari que arriba des de Bing<\/strong>. Amb la integraci\u00f3 d\u2019IA en sistemes Windows i navegadors com Edge, i el creixement de dispositius que el porten per defecte, Bing s\u2019ha convertit en el cercador per defecte de milions d\u2019usuaris. I aquest usuari, tot i ser menys nombr\u00f3s, <strong>sol ser m\u00e9s pacient<\/strong>, <strong>consulta continguts m\u00e9s llargs <\/strong>i <strong>t\u00e9 taxes de conversi\u00f3 superiors en sectors com el programari,<\/strong> <strong>la consultoria o el comer\u00e7 electr\u00f2nic especialitzat<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edc8f3 elementor-widget elementor-widget-text-editor\" data-id=\"9edc8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En termes t\u00e8cnics, els responsables de SEO ja no es poden permetre optimitzar pensant en un \u00fanic motor. <strong>Bing interpreta de forma diferent elements com el contingut duplicat, les etiquetes can\u00f2niques o l\u2019estructura d\u2019enlla\u00e7os interns<\/strong>, per la qual cosa es fa imprescindible auditar la web tamb\u00e9 des de la seva perspectiva, utilitzant eines com Bing Webmaster Tools i adaptant la sem\u00e0ntica dels continguts perqu\u00e8 sigui f\u00e0cilment comprensible pels seus models d\u2019IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f2293d e-grid e-con-boxed e-con e-parent\" data-id=\"0f2293d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2e9ea elementor-widget elementor-widget-text-editor\" data-id=\"0e2e9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A m\u00e9s, no es tracta nom\u00e9s de posicionar p\u00e0gines, sin\u00f3 de<strong> ser visibles en les respostes generades per intel\u00b7lig\u00e8ncia artificial<\/strong>. Bing \u2014igual que Google amb Gemini\u2014 est\u00e0 reescrivint la manera en qu\u00e8 els cercadors mostren resultats. Els continguts que apareixen en aquests resums automatitzats solen ser els que ofereixen explicacions clares, dades verificables, llenguatge prec\u00eds i una estructura que faciliti l\u2019extracci\u00f3 d\u2019informaci\u00f3 \u00fatil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7692c0 elementor-widget elementor-widget-text-editor\" data-id=\"f7692c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En resum: <strong>el creixement de Bing est\u00e0 obligant a repensar el SEO com una estrat\u00e8gia multiplataforma<\/strong>, on ja no n\u2019hi ha prou amb estar b\u00e9 a Google. Cal entendre com funcionen els nous motors de cerca, com processen el llenguatge, com generen respostes&#8230; i com podem estar presents de forma rellevant en aquestes noves finestres de visibilitat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae9f356 e-flex e-con-boxed e-con e-parent\" data-id=\"ae9f356\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6992f23 elementor-widget elementor-widget-heading\" data-id=\"6992f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un nou escenari on Bing ja \"gaireb\u00e9\" no \u00e9s el segon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1652e7 elementor-widget elementor-widget-text-editor\" data-id=\"d1652e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durant anys, Bing va ser vist com l\u2019etern segon de la cursa dels cercadors. Tanmateix, <strong>el 2025 ha marcat un punt d\u2019inflexi\u00f3<\/strong>. Gr\u00e0cies a la seva integraci\u00f3 nativa amb eines d\u2019IA, la seva pres\u00e8ncia en milions de dispositius i una creixent sofisticaci\u00f3 en els seus algorismes, <strong>Bing ha aconseguit trencar el sostre del 10\u202f% de quota de mercat en cerques org\u00e0niques a Espanya<\/strong>. I aix\u00f2 no \u00e9s una an\u00e8cdota: \u00e9s un senyal clar que l\u2019<strong>ecosistema de cerca s\u2019est\u00e0 diversificant<\/strong>.   <\/p><p>Aquest creixement implica noves oportunitats, especialment per a qui s\u00e0piga llegir el canvi. El <strong>SEO a Bing<\/strong> ja no \u00e9s una curiositat, sin\u00f3 un avantatge competitiu per a qui s\u2019anticipi. No es tracta d\u2019abandonar Google, sin\u00f3 de complementar l\u2019estrat\u00e8gia, adaptant els nostres continguts i estructures perqu\u00e8 tamb\u00e9 parlin el llenguatge d\u2019aquest nou actor rellevant.  <\/p><p>Per a marques, negocis i professionals digitals, <strong>\u00e9s el moment d\u2019ampliar la mirada<\/strong>. Observar qu\u00e8 busca l\u2019usuari que arriba des de Bing, com navega, com converteix i com ens posicionem davant seu. Perqu\u00e8, en el fons, l\u2019objectiu segueix sent el mateix: estar presents quan alg\u00fa cerca solucions, informaci\u00f3 o respostes. Nom\u00e9s que ara, <strong>aquest alg\u00fa no sempre escriu a Google<\/strong>.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9530bfa e-flex e-con-boxed e-con e-parent\" data-id=\"9530bfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dfe9c5 elementor-widget elementor-widget-heading\" data-id=\"8dfe9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Xarxalia: entenem el present per construir el futur del posicionament<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209dbf2 elementor-widget elementor-widget-text-editor\" data-id=\"209dbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Xarxalia observem de prop aquesta evoluci\u00f3 del panorama de les cerques. Sabem que el SEO ja no \u00e9s est\u00e0tic ni dep\u00e8n \u00fanicament d\u2019un cercador dominant. La irrupci\u00f3 de nous models d\u2019intel\u00b7lig\u00e8ncia artificial, les respostes generades per IA en lloc d\u2019enlla\u00e7os tradicionals, i l\u2019ascens d\u2019alternatives com Bing, <strong>han canviat les regles del joc<\/strong>.  <\/p><p>Per aix\u00f2, el nostre equip no nom\u00e9s aplica bones pr\u00e0ctiques en posicionament tradicional, sin\u00f3 que tamb\u00e9 investiga i adapta les seves estrat\u00e8gies al funcionament dels nous motors. <strong>Entenem com respondre a les exig\u00e8ncies de Bing<\/strong>, com optimitzar per a resultats enriquits per IA i com anticipar-se als formats de visibilitat del futur.<\/p><p>Apostem per un enfocament<strong> flexible<\/strong>, <strong>rigor\u00f3s<\/strong> i <strong>actualitzat<\/strong>, sempre enfocat a generar visibilitat real i sostenible per als nostres clients, all\u00e0 on l\u2019usuari cerqui: ja sigui a Google, a Bing o als nous cercadors intel\u00b7ligents que ja estan en marxa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f02803 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3f02803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.xarxalia.com\/ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTAR AMB XARXALIA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28841a8 e-flex e-con-boxed e-con e-parent\" data-id=\"28841a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f54cb elementor-widget elementor-widget-heading\" data-id=\"c9f54cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7f9c3 elementor-widget elementor-widget-n-accordion\" data-id=\"7f7f9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1330\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1330\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u00e8 \u00e9s Bing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1330\" class=\"elementor-element elementor-element-fbbfedc e-con-full e-flex e-con e-child\" data-id=\"fbbfedc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b689a34 elementor-widget elementor-widget-text-editor\" data-id=\"b689a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bing \u00e9s el motor de cerca desenvolupat per Microsoft<\/strong>, una alternativa a Google que permet als usuaris trobar informaci\u00f3 a la web a trav\u00e9s de consultes en llenguatge natural. Llan\u00e7at el 2009, Bing ha anat evolucionant amb el temps, incorporant millores en intel\u00b7lig\u00e8ncia artificial, integraci\u00f3 amb productes de Microsoft com Windows i Edge, i oferint una interf\u00edcie visual atractiva i funcionalitats espec\u00edfiques com cerca d\u2019imatges, mapes o respostes r\u00e0pides. El 2025, Bing ha experimentat un creixement notable, en part per la seva integraci\u00f3 amb models d\u2019IA com GPT i la seva inclusi\u00f3 per defecte en entorns com Windows 11 i Microsoft Edge.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1331\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1331\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u00e8 \u00e9s el SEO? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1331\" class=\"elementor-element elementor-element-9a02cb7 e-con-full e-flex e-con e-child\" data-id=\"9a02cb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e0d9e elementor-widget elementor-widget-text-editor\" data-id=\"d3e0d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El SEO (Search Engine Optimization) \u00e9s el conjunt d\u2019estrat\u00e8gies i t\u00e8cniques que busquen millorar la visibilitat d\u2019un lloc web en els resultats org\u00e0nics dels motors de cerca<\/strong>. Aix\u00f2 implica optimitzar aspectes t\u00e8cnics (com la velocitat de c\u00e0rrega o l\u2019estructura del lloc), el contingut (usant paraules clau rellevants, textos \u00fatils i ben estructurats), i factors externs (com enlla\u00e7os des d\u2019altres p\u00e0gines web). L\u2019objectiu del SEO \u00e9s aconseguir que un lloc aparegui en les primeres posicions quan alg\u00fa cerca alguna cosa relacionada. Tot i que tradicionalment s\u2019ha pensat en Google com el principal cercador, avui dia tamb\u00e9 es treballa el SEO en plataformes com Bing, YouTube o fins i tot cercadors amb IA integrada.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1332\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1332\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Per qu\u00e8 ha augmentat l\u2019\u00fas de Bing el 2025? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1332\" class=\"elementor-element elementor-element-c426045 e-con-full e-flex e-con e-child\" data-id=\"c426045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03f34fe elementor-widget elementor-widget-text-editor\" data-id=\"03f34fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El 2025, <strong>l\u2019\u00fas de Bing ha crescut significativament a causa de la integraci\u00f3 d\u2019intel\u00b7lig\u00e8ncia artificial generativa en el seu cercador<\/strong>. Microsoft ha apostat per incorporar models com GPT en el seu motor de cerca, permetent als usuaris obtenir respostes completes, redactades i contextualitzades, en lloc d\u2019una simple llista d\u2019enlla\u00e7os. A m\u00e9s, el fet que Bing sigui el cercador predeterminat a Microsoft Edge i estigui integrat en el sistema operatiu Windows el fa accessible a milions d\u2019usuaris per defecte. Aquestes condicions han fet que m\u00e9s persones utilitzin Bing di\u00e0riament, cosa que ha impactat directament en el tr\u00e0nsit web des d\u2019aquest motor.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1333\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1333\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quina difer\u00e8ncia hi ha entre posicionar a Google i a Bing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1333\" class=\"elementor-element elementor-element-67e2f84 e-flex e-con-boxed e-con e-child\" data-id=\"67e2f84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b79cd26 elementor-widget elementor-widget-text-editor\" data-id=\"b79cd26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tot i que ambd\u00f3s motors comparteixen principis comuns (com premiar el contingut \u00fatil, la bona experi\u00e8ncia d\u2019usuari i l\u2019autoritat del lloc), <strong>Bing t\u00e9 criteris i comportaments propis<\/strong>. Per exemple, Bing tendeix a afavorir els llocs amb tecnologies Microsoft (com p\u00e0gines en ASP.NET), dona m\u00e9s import\u00e0ncia als factors socials i valora m\u00e9s les coincid\u00e8ncies exactes de paraules clau en t\u00edtols o URLs. A m\u00e9s, en estar fortament vinculat a productes com LinkedIn, Outlook o Windows, el seu ecosistema \u00e9s diferent del de Google. Aix\u00f2 implica que <strong>una estrat\u00e8gia SEO efectiva ha d\u2019adaptar-se a cada cercador<\/strong>, i no limitar-se nom\u00e9s a un.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1334\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1334\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00c9s important fer SEO per a Bing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1334\" class=\"elementor-element elementor-element-c6a9d99 e-flex e-con-boxed e-con e-child\" data-id=\"c6a9d99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a55c1e elementor-widget elementor-widget-text-editor\" data-id=\"2a55c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, <strong>\u00e9s cada vegada m\u00e9s important fer SEO pensant tamb\u00e9 en Bing<\/strong>, especialment si el teu p\u00fablic utilitza productes de Microsoft (Windows, Edge, Office) o si vols aprofitar el creixement d\u2019aquest cercador. Ignorar Bing pot significar perdre visibilitat en una part significativa del tr\u00e0nsit web, sobretot en entorns corporatius o educatius on \u00e9s el cercador per defecte. A m\u00e9s, Bing ha incorporat funcions d\u2019intel\u00b7lig\u00e8ncia artificial avan\u00e7ades que poden beneficiar les p\u00e0gines optimitzades correctament per a la seva indexaci\u00f3 i presentaci\u00f3 en resultats enriquits.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO a Bing: El creixement m\u00e9s gran al 2025 A mitjan 2025, les dades no deixen lloc a dubtes: Bing \u00e9s el cercador que m\u00e9s ha crescut en tr\u00e0nsit org\u00e0nic a nivell global. Davant d\u2019un ecosistema dominat tradicionalment per Google, aquest gir resulta tan sorprenent com revelador. Les xifres recollides per m\u00faltiples fonts especialitzades reflecteixen<a href=\"https:\/\/www.xarxalia.com\/ca\/actualitat\/seo-a-bing\/\">Continue reading <span class=\"sr-only\">&#8220;Bing!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/comments?post=5787"}],"version-history":[{"count":7,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5787\/revisions"}],"predecessor-version":[{"id":5835,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5787\/revisions\/5835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media\/5741"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media?parent=5787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/categories?post=5787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/tags?post=5787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}