{"id":5915,"date":"2025-08-07T14:32:12","date_gmt":"2025-08-07T12:32:12","guid":{"rendered":"https:\/\/www.xarxalia.com\/actualitat\/marqueting-generacio-z\/"},"modified":"2025-10-08T11:07:49","modified_gmt":"2025-10-08T09:07:49","slug":"marqueting-generacio-z","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/ca\/actualitat\/marqueting-generacio-z\/","title":{"rendered":"M\u00e0rqueting generaci\u00f3 Z"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5915\" class=\"elementor elementor-5915 elementor-5876\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-078b137 e-grid e-con-boxed e-con e-parent\" data-id=\"078b137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c72d76 e-con-full e-flex e-con e-child\" data-id=\"4c72d76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c04f519 elementor-widget elementor-widget-heading\" data-id=\"c04f519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"La Velada de A\u00f1o 5\" i el m\u00e0rqueting per a la Generaci\u00f3 Z<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed1cc4 elementor-widget elementor-widget-text-editor\" data-id=\"fed1cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tot i que la televisi\u00f3 encara mant\u00e9 el seu lloc entre alguns formats populars (com els realities o els grans esdeveniments esportius), el consum de contingut entre la Generaci\u00f3 Z i els joves millennials s\u2019ha diversificat radicalment. Avui dia, una gran part d\u2019aquesta audi\u00e8ncia passa m\u00e9s temps a plataformes com <strong>Twitch<\/strong>, <strong>YouTube<\/strong> o <strong>TikTok<\/strong>, on no nom\u00e9s consumeixen contingut, sin\u00f3 que el comenten, el viuen i el converteixen en part de la seva identitat digital. <\/p><p>Esdeveniments com <strong>&#8220;La Velada de A\u00f1o 5&#8221;<\/strong>, organitzada pel streamer <strong>Ibai Llanos<\/strong>, s\u00f3n un reflex d\u2019aquest canvi de paradigma. Amb <strong>m\u00e9s de 9 milions d\u2019espectadors simultanis<\/strong> i 80.000 persones en directe a La Cartuja (Sevilla), aquesta cita ha pulveritzat tots els r\u00e8cords anteriors a <strong>Twitch<\/strong> i ha demostrat que l\u2019entreteniment digital pot competir \u2014i, en ocasions, superar\u2014 la televisi\u00f3 tradicional en abast, engagement i connexi\u00f3 amb el p\u00fablic jove. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f73a36f e-con-full e-flex e-con e-child\" data-id=\"f73a36f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f4240b elementor-widget elementor-widget-image\" data-id=\"8f4240b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-generacion-z-logo-velada.png\" class=\"attachment-large size-large wp-image-5878\" alt=\"Marketing para la generaci\u00f3n Z, logo de la velada del a\u00f1o V\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c742c e-flex e-con-boxed e-con e-parent\" data-id=\"b5c742c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-059234a elementor-widget elementor-widget-text-editor\" data-id=\"059234a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>M\u00e9s enll\u00e0 de les xifres, all\u00f2 important per al m\u00f3n del m\u00e0rqueting \u00e9s com aquestes noves audi\u00e8ncies es relacionen amb el contingut<\/strong> <strong>i les marques<\/strong>. En aquest nou ecosistema, les regles s\u00f3n diferents, i &#8220;La Velada&#8221; s\u2019ha convertit en un laboratori d\u2019alt impacte per entendre-les. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6bcca7 e-flex e-con-boxed e-con e-parent\" data-id=\"c6bcca7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d3cc0 elementor-widget elementor-widget-heading\" data-id=\"d4d3cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com connecten les marques amb la Generaci\u00f3 Z<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81ffff elementor-widget elementor-widget-text-editor\" data-id=\"a81ffff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un dels aprenentatges m\u00e9s rellevants que deixa <strong>&#8220;La Velada de A\u00f1o 5&#8221;<\/strong> \u00e9s que no es tracta nom\u00e9s d\u2019assolir xifres r\u00e8cord d\u2019audi\u00e8ncia, sin\u00f3 de <strong>com s\u2019estableix la connexi\u00f3 entre les marques i aquesta audi\u00e8ncia<\/strong>. En l\u2019ecosistema digital del streaming, les regles del joc han canviat radicalment. Ja no n\u2019hi ha prou amb ser-hi present: <strong>les marques han de formar part de l\u2019experi\u00e8ncia.<\/strong>  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36b6e83 e-flex e-con-boxed e-con e-parent\" data-id=\"36b6e83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ea053b e-con-full e-flex e-con e-child\" data-id=\"3ea053b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c360c3 elementor-widget elementor-widget-video\" data-id=\"2c360c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-generacion-z-logo-velada.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aaeef3e e-con-full e-flex e-con e-child\" data-id=\"aaeef3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3154232 elementor-widget elementor-widget-text-editor\" data-id=\"3154232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Twitch<\/strong>, l\u2019audi\u00e8ncia no \u00e9s passiva. Participa activament als xats, comparteix mems, comenta a les xarxes socials i es converteix en amplificadora del contingut. Aquest entorn crea un terreny f\u00e8rtil per a una <strong>publicitat molt m\u00e9s org\u00e0nica<\/strong>, on els missatges publicitaris no interrompen, sin\u00f3 que s\u2019integren de manera natural en el discurs de l\u2019esdeveniment.  <\/p><p>Marques com <strong>Mahou<\/strong>, <strong>Grefusa<\/strong>, <strong>Vicio<\/strong> o <strong>Revolut<\/strong> ho han ent\u00e8s perfectament. Les seves activacions durant &#8220;La Velada&#8221; no es van limitar a logotips o mencions: van implicar creativitat, humor i proximitat. Des de la selecci\u00f3 de creadors de contingut per cobrir l\u2019esdeveniment (Mahou + InfoJobs), fins al llan\u00e7ament de productes exclusius (com la Oklahoma Burger de Vicio), cada campanya va ser dissenyada per formar part de l\u2019espectacle.  <\/p><p><strong>Aquest enfocament no nom\u00e9s evita el rebuig a la publicitat, sin\u00f3 que genera afinitat emocional i conversa espont\u00e0nia<\/strong>. La comunitat digital comenta, comparteix i s\u2019apropia dels missatges, convertint-los en part de la seva narrativa cultural. La marca, lluny de ser un anunci, esdev\u00e9 <strong>un agent rellevant dins de l\u2019experi\u00e8ncia col\u00b7lectiva<\/strong>.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b4f5cb e-flex e-con-boxed e-con e-parent\" data-id=\"6b4f5cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-684e287 elementor-widget elementor-widget-text-editor\" data-id=\"684e287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I <strong>aquest fenomen no \u00e9s exclusiu de &#8220;La Velada&#8221;:<\/strong> forma part d\u2019una tend\u00e8ncia creixent on les marques que aposten per esdeveniments amb \u00e0nima digital aconsegueixen un posicionament diferenciador entre els consumidors m\u00e9s joves. En un m\u00f3n saturat d\u2019impactes publicitaris, l\u2019atenci\u00f3 genu\u00efna \u00e9s un b\u00e9 esc\u00e0s. Aqu\u00ed, no es guanya amb diners, sin\u00f3 amb creativitat i autenticitat.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06d9e71 e-flex e-con-boxed e-con e-parent\" data-id=\"06d9e71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f13572 elementor-widget elementor-widget-heading\" data-id=\"1f13572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El patrocini digital com a inversi\u00f3 estrat\u00e8gica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b942a7 elementor-widget elementor-widget-text-editor\" data-id=\"2b942a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de les grans preguntes que es fan les empreses a l\u2019hora de plantejar-se patrocinar un esdeveniment com &#8220;La Velada&#8221; \u00e9s: <em>realment val la pena?<\/em> I la resposta, a la llum de les dades, apunta amb claredat cap al s\u00ed, especialment si ho comparem amb el que ofereix avui la televisi\u00f3 tradicional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e17673 e-grid e-con-boxed e-con e-parent\" data-id=\"8e17673\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b543513 e-con-full e-flex e-con e-child\" data-id=\"b543513\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4252f17 elementor-widget elementor-widget-heading\" data-id=\"4252f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">I quant costa patrocinar \"La Velada\"?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ca2aa elementor-widget elementor-widget-text-editor\" data-id=\"c7ca2aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tot i que els acords individuals no sempre s\u00f3n p\u00fablics, s\u2019estima que el patrocini global de &#8220;La Velada 5&#8221; \u2014amb marques com <strong>Revolut<\/strong>, <strong>Coca-Cola<\/strong>, <strong>Vicio<\/strong> o <strong>Mahou<\/strong>\u2014 va rondar els 3 milions d\u2019euros. A canvi, les marques van estar presents durant m\u00e9s de <strong>7 hores de retransmissi\u00f3<\/strong>, amb mencions, logotips, activacions, productes, entrevistes i contingut org\u00e0nic a les xarxes. <\/p><p>Un patrocini en aquest context ofereix:<\/p><ul><li>Exposici\u00f3 prolongada, no interrompuda.<\/li><li>Audi\u00e8ncia de fins a 9,1 milions d\u2019usuaris connectats simult\u00e0niament.<\/li><li>Contingut viral i comentat durant dies.<\/li><li>Integraci\u00f3 amb la narrativa de l\u2019esdeveniment, generant connexi\u00f3 emocional.<br><br>El cost per impacte real \u00e9s molt inferior, i l\u2019afinitat del p\u00fablic, molt superior.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-952e080 e-con-full e-flex e-con e-child\" data-id=\"952e080\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-047977f elementor-widget elementor-widget-text-editor\" data-id=\"047977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Espanya, un espot de 20 segons en prime time en una cadena nacional pot costar entre <strong>20.000 i 25.000 euros<\/strong>, depenent del canal i de l\u2019horari. Si es tracta d\u2019un esdeveniment de gran audi\u00e8ncia \u2014una final esportiva, per exemple\u2014 aquesta xifra es pot multiplicar. I per aconseguir record de marca, el m\u00e9s habitual \u00e9s repetir l\u2019anunci diverses vegades, cosa que dispara el pressupost total.  <\/p><p>A m\u00e9s, la televisi\u00f3 s\u2019enfronta a un problema estructural: la fragmentaci\u00f3 i l\u2019envelliment de la seva audi\u00e8ncia. Els consumidors m\u00e9s joves ja no hi s\u00f3n. <strong>M\u00e9s del 99\u202f% dels joves d\u2019entre 16 i 30 anys consumeixen contingut en l\u00ednia cada dia<\/strong>, i molts han abandonat completament la televisi\u00f3 lineal. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb81cc6 elementor-widget elementor-widget-heading\" data-id=\"eb81cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quant costa anunciar-se a la televisi\u00f3?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28b0dd4 e-flex e-con-boxed e-con e-parent\" data-id=\"28b0dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b8bc0cb e-con-full e-flex e-con e-child\" data-id=\"b8bc0cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69276dc elementor-widget elementor-widget-heading\" data-id=\"69276dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9s efici\u00e8ncia, m\u00e9s engagement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03e1bbe elementor-widget elementor-widget-text-editor\" data-id=\"03e1bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mentre la televisi\u00f3 ofereix interrupcions, a Twitch s\u2019ofereix participaci\u00f3. Mentre a la TV un espot pot ser ignorat o silenciat, en esdeveniments com &#8220;La Velada&#8221; l\u2019audi\u00e8ncia espera veure qu\u00e8 faran els patrocinadors. La publicitat es converteix en contingut.  <\/p><p>Aquesta din\u00e0mica fa que el patrocini digital tingui no nom\u00e9s un <strong>millor retorn<\/strong> immediat, sin\u00f3 tamb\u00e9 un <strong>impacte m\u00e9s gran a llarg termini<\/strong> en termes d\u2019imatge de marca, record i posicionament cultural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63821e3 e-flex e-con-boxed e-con e-parent\" data-id=\"63821e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66d8a6f elementor-widget elementor-widget-heading\" data-id=\"66d8a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una oportunitat que les marques no haurien de deixar escapar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a761aca elementor-widget elementor-widget-text-editor\" data-id=\"a761aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;La Velada de A\u00f1o 5&#8221; organitzada per Ibai Llanos no nom\u00e9s ha trencat r\u00e8cords d\u2019audi\u00e8ncia, sin\u00f3 que ha confirmat un canvi profund en els h\u00e0bits de consum de continguts de milions de persones, especialment entre el p\u00fablic jove. En un escenari on l\u2019atenci\u00f3 \u00e9s un b\u00e9 cada cop m\u00e9s esc\u00e0s, esdeveniments com aquest aconsegueixen congregar masses al voltant d\u2019una experi\u00e8ncia compartida, interactiva i emocionalment significativa. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5f192a e-grid e-con-boxed e-con e-parent\" data-id=\"e5f192a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db21a15 e-con-full e-flex e-con e-child\" data-id=\"db21a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19fe28f elementor-widget elementor-widget-text-editor\" data-id=\"19fe28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per a les empreses espanyoles, el patrocini d\u2019esdeveniments d\u2019aquest tipus no \u00e9s simplement una acci\u00f3 puntual de visibilitat: \u00e9s una porta d\u2019entrada a la <strong>rellev\u00e0ncia cultural<\/strong>. \u00c9s la possibilitat de connectar de veritat amb una generaci\u00f3 que no vol ser interrompuda, sin\u00f3 inspirada. Que no vol veure anuncis, sin\u00f3 viure experi\u00e8ncies on les marques s\u2019integren de manera aut\u00e8ntica.  <\/p><p>El m\u00e0rqueting del present \u2014i del futur\u2014 no es mesura nom\u00e9s en impactes, sin\u00f3 en <strong>engagement<\/strong>, <strong>viralitat<\/strong> i <strong>percepci\u00f3 de marca<\/strong>. &#8220;La Velada&#8221; ha demostrat que, amb creativitat i una estrat\u00e8gia ben pensada, una marca pot deixar empremta durant hores davant de milions d\u2019ulls&#8230; i romandre en la conversa molt temps despr\u00e9s. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8d6f55 e-con-full e-flex e-con e-child\" data-id=\"c8d6f55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdebed elementor-widget elementor-widget-image\" data-id=\"7bdebed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.xarxalia.com\/images\/xarxalia-favicon-alt.png\" class=\"attachment-medium size-medium wp-image-4887\" alt=\"Xarxalia Network Logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-428f30c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"428f30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.xarxalia.com\/ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTA<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aad70a2 e-flex e-con-boxed e-con e-parent\" data-id=\"aad70a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c71aa0f elementor-widget elementor-widget-text-editor\" data-id=\"c71aa0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des de <strong>Xarxalia<\/strong>, seguim molt de prop aquesta evoluci\u00f3 del m\u00e0rqueting digital i l\u2019impacte de les noves formes d\u2019entreteniment. Perqu\u00e8 entenem que el veritable valor rau a saber <strong>on s\u00f3n les audi\u00e8ncies<\/strong> i com establir amb elles una connexi\u00f3 significativa i duradora. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff3221 e-flex e-con-boxed e-con e-parent\" data-id=\"4ff3221\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a4131 elementor-widget elementor-widget-heading\" data-id=\"b8a4131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16828f2 elementor-widget elementor-widget-n-accordion\" data-id=\"16828f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2360\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2360\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u00e8 \u00e9s \"La Velada del A\u00f1o\" d\u2019Ibai Llanos? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2360\" class=\"elementor-element elementor-element-3347ad6 e-con-full e-flex e-con e-child\" data-id=\"3347ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571dca0 elementor-widget elementor-widget-text-editor\" data-id=\"571dca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;La Velada del A\u00f1o&#8221; \u00e9s un esdeveniment anual de boxa amateur organitzat pel streamer espanyol Ibai Llanos. Combina combats entre creadors de contingut amb actuacions musicals en directe, creant un espectacle d\u2019entreteniment digital sense precedents en el m\u00f3n hisp\u00e0. L\u2019emissi\u00f3 principal es fa a trav\u00e9s de Twitch, on ha aconseguit batre r\u00e8cords mundials d\u2019audi\u00e8ncia amb m\u00e9s de 9 milions de dispositius connectats simult\u00e0niament en la seva cinquena edici\u00f3 (2025). S\u2019ha consolidat com l\u2019esdeveniment m\u00e9s vist en la hist\u00f2ria de la plataforma, demostrant el poder de convocat\u00f2ria del streaming davant dels mitjans tradicionals.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2361\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2361\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Per qu\u00e8 les marques estan apostant per esdeveniments com \"La Velada\"? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2361\" class=\"elementor-element elementor-element-719495f e-con-full e-flex e-con e-child\" data-id=\"719495f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd78522 elementor-widget elementor-widget-text-editor\" data-id=\"bd78522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques aposten per esdeveniments com &#8220;La Velada del A\u00f1o&#8221; perqu\u00e8 ofereixen una exposici\u00f3 massiva davant d\u2019audi\u00e8ncies joves i altament compromeses, especialment la Generaci\u00f3 Z i els millennials digitals. A difer\u00e8ncia de la publicitat tradicional a la televisi\u00f3 o la premsa, el patrocini en aquest tipus d\u2019esdeveniments permet una integraci\u00f3 org\u00e0nica en el contingut, cosa que millora la percepci\u00f3 de marca i l\u2019engagement. A m\u00e9s, l\u2019entorn interactiu de Twitch permet viralitzar campanyes, generar conversa i augmentar l\u2019afinitat del p\u00fablic amb les marques d\u2019una manera m\u00e9s natural i efectiva.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2362\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2362\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quant costa patrocinar un esdeveniment com \"La Velada\"? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2362\" class=\"elementor-element elementor-element-71380c2 e-con-full e-flex e-con e-child\" data-id=\"71380c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74efea0 elementor-widget elementor-widget-text-editor\" data-id=\"74efea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El cost de patrocinar &#8220;La Velada del A\u00f1o&#8221; varia segons el nivell de visibilitat i el tipus d\u2019activaci\u00f3 contractada. Segons estimacions recents, els grans patrocinadors com Mahou, Revolut o Coca-Cola van invertir en conjunt uns 3 milions d\u2019euros en l\u2019edici\u00f3 de 2025. Aquest pressupost inclou pres\u00e8ncia destacada en la retransmissi\u00f3, integraci\u00f3 al ring, mencions per part dels presentadors i accions a les xarxes socials. En comparaci\u00f3 amb la televisi\u00f3 tradicional, on un anunci de 20 segons en prime time pot costar m\u00e9s de 20.000\u202f\u20ac, el retorn del patrocini digital pot ser m\u00e9s alt en termes d\u2019impacte, engagement i segmentaci\u00f3 de l\u2019audi\u00e8ncia.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2363\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2363\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quins avantatges t\u00e9 el m\u00e0rqueting en streaming davant de la publicitat a la televisi\u00f3? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2363\" class=\"elementor-element elementor-element-5c82aa7 e-flex e-con-boxed e-con e-child\" data-id=\"5c82aa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1864cc elementor-widget elementor-widget-text-editor\" data-id=\"e1864cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El m\u00e0rqueting en plataformes de streaming com Twitch ofereix diversos avantatges clau en comparaci\u00f3 amb la publicitat televisiva tradicional:<\/p><ul><li>Audi\u00e8ncia segmentada: permet impactar p\u00fablics concrets, com ara joves adults digitals.<\/li><li>Major interacci\u00f3: els espectadors participen en temps real, augmentant l\u2019engagement.<\/li><li>Exposici\u00f3 prolongada: els esdeveniments poden durar diverses hores, amb pres\u00e8ncia constant de la marca.<\/li><li>Integraci\u00f3 org\u00e0nica: les marques es presenten com a part del contingut, no com a interrupcions.<\/li><li>Viralitat: els moments destacats es difonen per les xarxes socials, multiplicant-ne l\u2019abast.<\/li><\/ul><p><br>En canvi, la televisi\u00f3 ofereix una audi\u00e8ncia m\u00e9s generalista, amb menor capacitat de segmentaci\u00f3 i menys opcions per interactuar amb el p\u00fablic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2364\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2364\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u00e8 \u00e9s el m\u00e0rqueting per a la Generaci\u00f3 Z? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2364\" class=\"elementor-element elementor-element-fda170c e-flex e-con-boxed e-con e-child\" data-id=\"fda170c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14031bc elementor-widget elementor-widget-text-editor\" data-id=\"14031bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El m\u00e0rqueting per a la Generaci\u00f3 Z es basa en entendre les prefer\u00e8ncies, els h\u00e0bits digitals i els valors dels nascuts aproximadament entre 1997 i 2012. Aquest segment valora especialment l\u2019autenticitat, la creativitat, la inclusi\u00f3 i la interacci\u00f3 en temps real. Rebutgen els missatges publicitaris invasius i se senten m\u00e9s atrets per continguts que connectin emocionalment amb els seus interessos. Per aix\u00f2, estrat\u00e8gies com el branded content, el m\u00e0rqueting d\u2019influencers, els esdeveniments digitals participatius i les campanyes a les xarxes socials s\u00f3n fonamentals per captar la seva atenci\u00f3 i construir una relaci\u00f3 de confian\u00e7a amb la marca.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;La Velada de A\u00f1o 5&#8221; i el m\u00e0rqueting per a la Generaci\u00f3 Z Tot i que la televisi\u00f3 encara mant\u00e9 el seu lloc entre alguns formats populars (com els realities o els grans esdeveniments esportius), el consum de contingut entre la Generaci\u00f3 Z i els joves millennials s\u2019ha diversificat radicalment. Avui dia, una gran part<a href=\"https:\/\/www.xarxalia.com\/ca\/actualitat\/marqueting-generacio-z\/\">Continue reading <span class=\"sr-only\">&#8220;M\u00e0rqueting generaci\u00f3 Z&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/comments?post=5915"}],"version-history":[{"count":2,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5915\/revisions"}],"predecessor-version":[{"id":5923,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/5915\/revisions\/5923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media\/5906"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media?parent=5915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/categories?post=5915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/tags?post=5915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}