{"id":6377,"date":"2025-10-15T14:12:44","date_gmt":"2025-10-15T12:12:44","guid":{"rendered":"https:\/\/www.xarxalia.com\/actualitat\/google-mode-ia\/"},"modified":"2026-03-09T15:03:10","modified_gmt":"2026-03-09T13:03:10","slug":"google-mode-ia","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/ca\/actualitat\/google-mode-ia\/","title":{"rendered":"Google Mode IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6377\" class=\"elementor elementor-6377 elementor-6293\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb02840 e-flex e-con-boxed e-con e-parent\" data-id=\"eb02840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-486c902 elementor-widget elementor-widget-heading\" data-id=\"486c902\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e8 \u00e9s Google Mode IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e14be3 e-grid e-con-full e-con e-child\" data-id=\"8e14be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f449974 e-con-full e-flex e-con e-child\" data-id=\"f449974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f642814 elementor-widget elementor-widget-text-editor\" data-id=\"f642814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google acaba de fer el pas m\u00e9s important des que va inventar el seu cercador: l\u2019arribada del Google<strong> Mode IA <\/strong>(AI Mode).<br>Aquest nou sistema integra intel\u00b7lig\u00e8ncia artificial generativa directament als resultats de cerca, transformant la cl\u00e0ssica llista d\u2019enlla\u00e7os blaus en <strong>resums intel\u00b7ligents, explicacions contextuals i resultats visuals molt m\u00e9s complets<\/strong>.<\/p><p>A difer\u00e8ncia del cercador tradicional \u2014que nom\u00e9s mostra p\u00e0gines relacionades amb una paraula clau\u2014, el Mode IA <strong>ent\u00e9n la intenci\u00f3 de l\u2019usuari<\/strong>.<br>\u00c9s capa\u00e7 d\u2019analitzar una pregunta complexa, dividir-la en parts i oferir una resposta raonada, clara i adaptada al context.<br>En lloc d\u2019obligar-te a visitar diverses webs per obtenir informaci\u00f3, <strong>Google sintetitza la resposta directament a la pantalla<\/strong>, acompanyant-la d\u2019enlla\u00e7os cap a les fonts originals per a qui vulgui aprofundir.<\/p><p>Aquest sistema est\u00e0 impulsat pels models <strong>Gemini<\/strong>, l\u2019evoluci\u00f3 de l\u2019antic Bard, i utilitza <strong>capacitats d\u2019IA generativa multimodal<\/strong>: combina text, imatges, veu i v\u00eddeo per oferir respostes molt m\u00e9s naturals i interactives.<br>En altres paraules, ja no es tracta nom\u00e9s de \u201ccercar informaci\u00f3\u201d, sin\u00f3 de <strong>mantenir una conversa amb Google<\/strong>.<\/p><p>A m\u00e9s, el desplegament ja est\u00e0 en marxa a Espanya i a altres 35 pa\u00efsos, cosa que significa que l\u2019era de la <strong>cerca conversacional <\/strong>acaba de comen\u00e7ar.<br>I amb ella, tamb\u00e9 una nova etapa per al SEO, el m\u00e0rqueting de continguts i l\u2019estrat\u00e8gia digital de qualsevol marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5299885 elementor-widget elementor-widget-image\" data-id=\"5299885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode.png\" class=\"attachment-large size-large wp-image-6325\" alt=\"Google Modo IA\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc49a93 elementor-widget elementor-widget-heading\" data-id=\"fc49a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com funciona i com s\u2019utilitza el Mode IA de Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2e98e elementor-widget elementor-widget-text-editor\" data-id=\"7e2e98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>Mode IA <\/strong>no \u00e9s un bot\u00f3 m\u00e0gic ni una aplicaci\u00f3 nova.<br>\u00c9s una<strong> actualitzaci\u00f3 profunda del cercador de Google<\/strong>, que integra la intel\u00b7lig\u00e8ncia artificial directament a la p\u00e0gina de resultats.<br>En lloc de limitar-se a mostrar una llista d\u2019enlla\u00e7os, el cercador ara <strong>genera una resposta personalitzada i contextual<\/strong> que combina text, imatges, gr\u00e0fics i enlla\u00e7os verificats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77358d9 elementor-widget elementor-widget-image\" data-id=\"77358d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.xarxalia.com\/images\/google-modo-ia.jpg\" class=\"attachment-large size-large wp-image-6337\" alt=\"Google modo IA\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-870c1ac e-flex e-con-boxed e-con e-parent\" data-id=\"870c1ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81327b5 e-grid e-con-full e-con e-child\" data-id=\"81327b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-904d793 e-con-full e-flex e-con e-child\" data-id=\"904d793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f143b elementor-widget elementor-widget-heading\" data-id=\"a0f143b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pas a pas: com funciona<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9ded elementor-widget elementor-widget-text-editor\" data-id=\"35a9ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>L\u2019usuari fa una cerca, igual que sempre.<br>Per\u00f2 pot fer-la amb llenguatge natural, amb frases completes o fins i tot amb veu o imatges.<\/li><li>Google analitza la intenci\u00f3 de la consulta. La seva IA descompon la pregunta en subtemes i cerca la informaci\u00f3 m\u00e9s rellevant en m\u00faltiples fonts fiables. <\/li><li>La IA genera un resum intel\u00b7ligent. A la part superior de la pantalla apareix un bloc amb una resposta estructurada, imatges il\u00b7lustratives i enlla\u00e7os a les fonts utilitzades. <\/li><li>L\u2019usuari pot continuar preguntant. En lloc d\u2019iniciar una nova cerca, pot continuar la conversa amb preguntes relacionades \u2014igual que ho faria amb un assistent intel\u00b7ligent. <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65d0486 e-con-full e-flex e-con e-child\" data-id=\"65d0486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bae12d elementor-widget elementor-widget-heading\" data-id=\"1bae12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exemples pr\u00e0ctics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257ca26 elementor-widget elementor-widget-text-editor\" data-id=\"257ca26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Cerca comparativa:<\/h5><p>\u201cQuin m\u00f2bil \u00e9s millor per a fotografia el 2025?\u201d<br>\u2192 El Mode IA mostra una comparativa visual amb avantatges, especificacions i preus, a m\u00e9s dels enlla\u00e7os a les p\u00e0gines d\u2019an\u00e0lisi.<\/p><h5>Consulta educativa:<\/h5><p>\u201cExplica\u2019m la difer\u00e8ncia entre IA ag\u00e8ntica i agents d\u2019IA.\u201d<br>\u2192 Google ofereix un resum clar amb definicions, exemples i enlla\u00e7os a articles de refer\u00e8ncia (s\u00ed, fins i tot el de Xarxalia pot apar\u00e8ixer-hi \ud83d\ude09).<\/p><h5>Cerca visual:<\/h5><p>Puges la foto d\u2019un producte o d\u2019un lloc i preguntes:<br>\u201cOn puc comprar aix\u00f2?\u201d o \u201cQuin edifici \u00e9s aquest?\u201d<br>\u2192 La IA identifica l\u2019objecte i et mostra opcions de compra o informaci\u00f3 contextual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-349ec18 e-con-full e-flex e-con e-child\" data-id=\"349ec18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683dd1d elementor-widget elementor-widget-heading\" data-id=\"683dd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Com activar el Mode IA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0a5f elementor-widget elementor-widget-text-editor\" data-id=\"09d0a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google est\u00e0 desplegant aquesta funci\u00f3<strong> de manera progressiva<\/strong> a Espanya i altres pa\u00efsos.<br>No requereix cap desc\u00e0rrega ni configuraci\u00f3 especial:<br>nom\u00e9s has d\u2019iniciar sessi\u00f3 amb el teu compte de Google i fer la cerca des de <strong>Chrome, Android, iOS o el cercador web<\/strong>.<\/p><p>Si encara no ho veus actiu, \u00e9s q\u00fcesti\u00f3 de temps: la funci\u00f3 s\u2019habilita de manera gradual per als usuaris registrats a <strong>Search Labs<\/strong>, el programa de proves experimentals de Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd0e35 elementor-widget elementor-widget-text-editor\" data-id=\"bbd0e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En resum, el Mode IA no canvia la manera com busques, sin\u00f3 com reps la informaci\u00f3.<br>El que abans era una llista de resultats, ara \u00e9s una <strong>conversa guiada per intel\u00b7lig\u00e8ncia artificial<\/strong>, molt m\u00e9s propera, natural i \u00fatil.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922010 elementor-widget elementor-widget-heading\" data-id=\"f922010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019impacte del Mode IA en el SEO i els creadors de contingut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55cfc elementor-widget elementor-widget-text-editor\" data-id=\"2b55cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El llan\u00e7ament del <strong>Mode IA<\/strong> suposa un punt d\u2019inflexi\u00f3 per al posicionament web.<br>Per primera vegada en la seva hist\u00f2ria, Google ja <strong>no necessita que l\u2019usuari faci clic en un enlla\u00e7 per oferir-li la resposta completa<\/strong>.<br>Aix\u00f2 canvia radicalment l\u2019ecosistema del SEO.<\/p><p>Fins ara, l\u2019objectiu de qualsevol estrat\u00e8gia digital era apar\u00e8ixer en els primers resultats.<br>Amb la IA generativa, l\u2019objectiu passa a ser <strong>apar\u00e8ixer dins de la resposta de la mateixa IA.<\/strong><br>En altres paraules: si abans volies estar a la primera p\u00e0gina, <strong>ara vols estar dins del resum.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b84323 e-grid e-con-full e-con e-child\" data-id=\"4b84323\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a1c4e2d e-con-full e-flex e-con e-child\" data-id=\"a1c4e2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ff5e7 elementor-widget elementor-widget-heading\" data-id=\"32ff5e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Com afecta al tr\u00e0nsit i a la visibilitat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b7d69 elementor-widget elementor-widget-heading\" data-id=\"16b7d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Menys clics, per\u00f2 m\u00e9s qualificats.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cca652 elementor-widget elementor-widget-text-editor\" data-id=\"3cca652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Part de les cerques informatives es resoldran sense sortir de Google, cosa que pot reduir el tr\u00e0nsit org\u00e0nic.<br>Tanmateix, els clics que s\u00ed arribin seran d\u2019usuaris amb una <strong>intenci\u00f3 real d\u2019aprofundir o comprar, fet que augmenta la qualitat del tr\u00e0nsit.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcbfd2 elementor-widget elementor-widget-heading\" data-id=\"4dcbfd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">M\u00e9s rellev\u00e0ncia del contingut sem\u00e0ntic.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776b911 elementor-widget elementor-widget-text-editor\" data-id=\"776b911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google no nom\u00e9s analitza paraules clau: ara avalua la profunditat, coher\u00e8ncia i utilitat real del contingut.<br>Els articles que responguin de manera completa, estructurada i verificable tindran prioritat per ser utilitzats per la IA en els seus resums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e139f7f elementor-widget elementor-widget-heading\" data-id=\"e139f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Despla\u00e7ament del concepte de \u201cposici\u00f3 1\u201d.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17522b elementor-widget elementor-widget-text-editor\" data-id=\"f17522b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ja no n\u2019hi ha prou amb optimitzar per a snippets o fragments destacats.<br>El nou \u201ctop\u201d \u00e9s formar part dels par\u00e0grafs generats pel Mode IA, on Google cita les fonts que considera m\u00e9s fiables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30267c1 e-con-full e-flex e-con e-child\" data-id=\"30267c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce06b14 elementor-widget elementor-widget-image\" data-id=\"ce06b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/www.xarxalia.com\/images\/black-and-white-crying-GIF.gif\" class=\"attachment-large size-large wp-image-6340\" alt=\"GIF SEO\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69c15ba e-grid e-con-full e-con e-child\" data-id=\"69c15ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f16bac2 e-con-full e-flex e-con e-child\" data-id=\"f16bac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9861a05 elementor-widget elementor-widget-image\" data-id=\"9861a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/www.xarxalia.com\/images\/No-Touching-Uh-Oh-GIF-by-Sherchle.gif\" class=\"attachment-large size-large wp-image-6343\" alt=\"Google AI Mode Rules\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f5520 e-con-full e-flex e-con e-child\" data-id=\"74f5520\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc4d2b elementor-widget elementor-widget-heading\" data-id=\"6cc4d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Noves regles del SEO en l\u2019era de la IA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ae9c3 elementor-widget elementor-widget-heading\" data-id=\"01ae9c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Optimitza per a la intenci\u00f3, no nom\u00e9s per a la paraula clau.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3755db elementor-widget elementor-widget-text-editor\" data-id=\"c3755db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les cerques s\u2019estan tornant m\u00e9s naturals i conversacionals. El SEO s\u2019ha d\u2019adaptar a com les persones formulen preguntes, no a com les m\u00e0quines llegeixen paraules. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4273319 elementor-widget elementor-widget-heading\" data-id=\"4273319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Construeix autoritat i confian\u00e7a.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d518431 elementor-widget elementor-widget-text-editor\" data-id=\"d518431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google refor\u00e7a el principi E-E-A-T (Experi\u00e8ncia, Expertesa, Autoritat i Confian\u00e7a).<br>Els continguts amb autors reals, fonts contrastades i context demostrable tindran m\u00e9s possibilitats d\u2019apar\u00e8ixer en les respostes de la IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e656f3c elementor-widget elementor-widget-heading\" data-id=\"e656f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Prioritza la claredat estructural.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0b08f elementor-widget elementor-widget-text-editor\" data-id=\"0c0b08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>T\u00edtols, subt\u00edtols i esquemes l\u00f2gics s\u00f3n essencials.<br>La IA necessita entendre com est\u00e0 organitzat el teu contingut per poder utilitzar-lo correctament en els seus resums.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255d4da elementor-widget elementor-widget-heading\" data-id=\"255d4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Integra formats multimodals.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38db7b6 elementor-widget elementor-widget-text-editor\" data-id=\"38db7b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mode IA combina text, imatges i dades visuals.<br>El SEO del futur ser\u00e0 multiformat: contingut optimitzat per llegir, escoltar i veure.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1c70c elementor-widget elementor-widget-heading\" data-id=\"fd1c70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019oportunitat per a les marques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e8c3 elementor-widget elementor-widget-text-editor\" data-id=\"6f9e8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lluny de ser una amena\u00e7a,<strong> el Mode IA obre una nova era per a les marques que apostin per contingut de valor, autenticitat i estrat\u00e8gia.<\/strong><br>El SEO tradicional, basat en volum i repetici\u00f3, perd terreny davant d\u2019un SEO <strong>m\u00e9s intel\u00b7ligent, sem\u00e0ntic i centrat en l\u2019experi\u00e8ncia de l\u2019usuari.<\/strong><\/p><p>A Xarxalia ho resumim aix\u00ed:<\/p><p>\u201cEl contingut que respon preguntes continuar\u00e0 posicionant;<br>el contingut que genera confian\u00e7a, dominar\u00e0 el Mode IA.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fb758 elementor-widget elementor-widget-heading\" data-id=\"87fb758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com preparar-se per a la nova era de cerca intel\u00b7ligent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80af73c elementor-widget elementor-widget-text-editor\" data-id=\"80af73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>Mode IA de Google<\/strong> no \u00e9s una simple actualitzaci\u00f3: \u00e9s l\u2019inici d\u2019una nova manera d\u2019entendre el SEO.<br>Ja no n\u2019hi ha prou amb posicionar paraules clau; ara es tracta de ser <strong>compr\u00e8s, citat i fiable <\/strong>perqu\u00e8 la intel\u00b7lig\u00e8ncia artificial t\u2019esculli com a font.<\/p><p>A continuaci\u00f3, alguns passos clau per adaptar la teva estrat\u00e8gia:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-047215c e-con-full e-flex e-con e-child\" data-id=\"047215c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d1f75a8 e-con-full e-flex e-con e-child\" data-id=\"d1f75a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e4de0 elementor-widget elementor-widget-image\" data-id=\"c7e4de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-brujula.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6346\" alt=\"Google AI Mode comprensi\u00f3n sem\u00e1ntica\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0e076 elementor-widget elementor-widget-heading\" data-id=\"4b0e076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reestructura per a la comprensi\u00f3 sem\u00e0ntica<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba33ad0 elementor-widget elementor-widget-text-editor\" data-id=\"ba33ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oblida\u2019t del keyword stuffing. La IA busca respostes <strong>completes i contextuals<\/strong>, no repeticions.<br>Reescriu les teves p\u00e0gines pensant en com parlaries amb una persona: preguntes, exemples, explicacions naturals i llenguatge clar.<br>Utilitza subt\u00edtols, llistes i esquemes l\u00f2gics perqu\u00e8 el cercador entengui la jerarquia d\u2019idees.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b5cb7 e-con-full e-flex e-con e-child\" data-id=\"34b5cb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9102981 elementor-widget elementor-widget-image\" data-id=\"9102981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-bloques.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6350\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04d2fe elementor-widget elementor-widget-heading\" data-id=\"b04d2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Refor\u00e7a l\u2019arquitectura i les dades estructurades<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f99404 elementor-widget elementor-widget-text-editor\" data-id=\"1f99404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google necessita<strong> ordre i connexi\u00f3<\/strong>. Estructura les teves p\u00e0gines amb dades enriquides (schema.org), enlla\u00e7at intern coherent i una jerarquia de continguts clara.<br>Aix\u00f2 ajuda la IA a entendre qui ets, qu\u00e8 ofereixes i com es relaciona la teva informaci\u00f3 amb la d\u2019altres llocs de confian\u00e7a.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c921cf6 e-con-full e-flex e-con e-child\" data-id=\"c921cf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f36a25 elementor-widget elementor-widget-image\" data-id=\"3f36a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-puzzle.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6353\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073ecce elementor-widget elementor-widget-heading\" data-id=\"073ecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Revisa la teva autoritat i confian\u00e7a (E-E-A-T)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6ee36 elementor-widget elementor-widget-text-editor\" data-id=\"1e6ee36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La intel\u00b7lig\u00e8ncia artificial prioritza fonts amb Experi\u00e8ncia, Expertesa, Autoritat i Confian\u00e7a.<br>Inclou autors identificables, cites verificades, casos reals i contingut original.<br>El teu web ha de transmetre fiabilitat tant als usuaris com als algorismes.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c29b594 e-con-full e-flex e-con e-child\" data-id=\"c29b594\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94813ae e-con-full e-flex e-con e-child\" data-id=\"94813ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f80e436 elementor-widget elementor-widget-image\" data-id=\"f80e436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-cerebro.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6356\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63dd73 elementor-widget elementor-widget-heading\" data-id=\"d63dd73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Integra eines d\u2019IA en les teves pr\u00f2pies estrat\u00e8gies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0450981 elementor-widget elementor-widget-text-editor\" data-id=\"0450981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El futur del SEO ser\u00e0 h\u00edbrid: hum\u00e0 + IA.<br>Utilitza sistemes d\u2019intel\u00b7lig\u00e8ncia artificial per detectar <strong>oportunitats de paraules clau sem\u00e0ntiques<\/strong>, optimitzar titulars, crear variacions de contingut o fins i tot mesurar la visibilitat en entorns d\u2019IA com el nou cercador de Google. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc051b3 e-con-full e-flex e-con e-child\" data-id=\"fc051b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36e0af6 elementor-widget elementor-widget-image\" data-id=\"36e0af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-punteria.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6359\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93ada25 elementor-widget elementor-widget-heading\" data-id=\"93ada25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Crea contingut multimodal i conversacional<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df340ac elementor-widget elementor-widget-text-editor\" data-id=\"df340ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mode IA integra text, imatge, \u00e0udio i v\u00eddeo.<br>Comen\u00e7a a pensar en el teu contingut com una <g id=\"gid_0\">experi\u00e8ncia completa<\/g>: infografies, clips curts, resums parlats o visuals que responguin r\u00e0pidament als dubtes de l\u2019usuari.<br>I recorda: Google no nom\u00e9s llegeix els teus textos, tamb\u00e9 \u201cobserva\u201d la teva marca.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f20687e e-con-full e-flex e-con e-child\" data-id=\"f20687e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7db1c2 elementor-widget elementor-widget-image\" data-id=\"c7db1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/google-ai-mode-gifs-manos.gif\" class=\"attachment-thumbnail size-thumbnail wp-image-6362\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b213b6 elementor-widget elementor-widget-heading\" data-id=\"9b213b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Aposta per un SEO centrat en l\u2019usuari<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7afde08 elementor-widget elementor-widget-text-editor\" data-id=\"7afde08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El nou SEO no \u00e9s t\u00e8cnic, \u00e9s<strong> hum\u00e0<\/strong>.<br>Google avalua si el teu contingut ajuda de deb\u00f2.<br>Publica informaci\u00f3 pr\u00e0ctica, contextualitzada i \u00fatil, amb un to aut\u00e8ntic.<br>Perqu\u00e8 en l\u2019era del Mode IA, all\u00f2 que m\u00e9s valora el cercador \u00e9s el mateix que valoren els teus clients:<strong> claredat, credibilitat i connexi\u00f3.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a112a elementor-widget elementor-widget-text-editor\" data-id=\"e3a112a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Xarxalia, acompanyem les empreses en aquest canvi de paradigma, ajudant-les a<strong> adaptar el seu SEO al nou comportament de la IA<\/strong> sense perdre la seva identitat de marca ni el seu avantatge competitiu.<br>El futur no s\u2019optimitza amb f\u00f3rmules: es construeix amb visi\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81367dc e-flex e-con-boxed e-con e-parent\" data-id=\"81367dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac00936 elementor-widget elementor-widget-heading\" data-id=\"ac00936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El SEO no mor, evoluciona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c6fd9 e-grid e-con-full e-con e-child\" data-id=\"b5c6fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b039559 e-con-full e-flex e-con e-child\" data-id=\"b039559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87a6f3 elementor-widget elementor-widget-text-editor\" data-id=\"e87a6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El<strong> Mode IA de Google<\/strong> no marca el final del SEO, sin\u00f3 l\u2019inici de la seva reinvenci\u00f3.<br>El cercador m\u00e9s utilitzat del planeta ha passat de ser un \u00edndex d\u2019enlla\u00e7os a convertir-se en un assistent intel\u00b7ligent, capa\u00e7 d\u2019entendre el llenguatge hum\u00e0, oferir respostes raonades i connectar idees.<\/p><p>Per\u00f2 aix\u00f2 no vol dir que la feina de posicionar desaparegui: vol dir que<strong> evoluciona<\/strong>.<br>Les marques que sobrevisquin a aquest canvi seran les que entenguin que el nou SEO no consisteix a parlar-li a Google, sin\u00f3 a <strong>parlar amb ell<\/strong>.<\/p><p>El repte \u00e9s adaptar-se: crear contingut amb prop\u00f2sit, aportar valor real i construir una pres\u00e8ncia digital basada en la confian\u00e7a.<br>La IA ja no busca nom\u00e9s paraules clau: busca <strong>coher\u00e8ncia, autoritat i autenticitat.<\/strong><\/p><p>A<strong> Xarxalia<\/strong>, fa anys que ens preparem per a aquest moment.<br>La nostra feina no \u00e9s nom\u00e9s optimitzar webs, sin\u00f3 ajudar les empreses a <strong>dialogar amb la intel\u00b7lig\u00e8ncia artificial<\/strong>:<br>a posicionar-se en la nova era on els algorismes pensen, els cercadors parlen i les marques que millor comuniquen s\u00f3n les que m\u00e9s brillen.<\/p><p>El futur del SEO ja no tracta de perseguir clics.<br>Tracta de <strong>formar part de la resposta<\/strong>.<br>I en aquesta conversa entre humans i intel\u00b7lig\u00e8ncia artificial, <strong>Xarxalia<\/strong> \u00e9s aqu\u00ed perqu\u00e8 la teva marca continu\u00ef tenint veu pr\u00f2pia. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b3bb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55b3bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.xarxalia.com\/ca\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTA AMB KEVIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19bbd7 e-con-full e-flex e-con e-child\" data-id=\"a19bbd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01b150a elementor-widget elementor-widget-image\" data-id=\"01b150a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.xarxalia.com\/images\/xarxalia-kevin.webp\" class=\"attachment-large size-large wp-image-4910\" alt=\"Kevin\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf907d9 elementor-widget elementor-widget-text-editor\" data-id=\"bf907d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;En Kevin fa que la teva web estigui 100% constru\u00efda per triomfar al Mode IA de Google&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ce9af elementor-widget elementor-widget-heading\" data-id=\"f3ce9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d9c55 elementor-widget elementor-widget-n-accordion\" data-id=\"13d9c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2080\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2080\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Qu\u00e8 \u00e9s el Mode IA de Google? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2080\" class=\"elementor-element elementor-element-eeb96f7 e-con-full e-flex e-con e-child\" data-id=\"eeb96f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d401343 elementor-widget elementor-widget-text-editor\" data-id=\"d401343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mode IA de Google \u00e9s una nova forma de cerca impulsada per intel\u00b7lig\u00e8ncia artificial generativa.<br>En lloc de mostrar nom\u00e9s enlla\u00e7os, ofereix resums contextuals, explicacions i comparatives, combinant text, imatges i fonts verificades.<br>El seu objectiu \u00e9s que l\u2019usuari entengui la informaci\u00f3, no nom\u00e9s que la trobi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2081\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2081\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Com funciona el Mode IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2081\" class=\"elementor-element elementor-element-342cbb2 e-con-full e-flex e-con e-child\" data-id=\"342cbb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b1f13 elementor-widget elementor-widget-text-editor\" data-id=\"04b1f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El sistema utilitza el model Gemini, desenvolupat per Google, per analitzar les consultes de manera sem\u00e0ntica.<br>Quan fas una cerca, la IA interpreta la intenci\u00f3, divideix la pregunta en subtemes i genera una resposta completa.<br>Tamb\u00e9 permet continuar fent preguntes \u2014com en una conversa\u2014, fer consultes per veu o pujar imatges per obtenir informaci\u00f3 contextual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2082\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2082\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Com s\u2019activa el Mode IA a Espanya? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2082\" class=\"elementor-element elementor-element-03d59f2 e-con-full e-flex e-con e-child\" data-id=\"03d59f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86bfa elementor-widget elementor-widget-text-editor\" data-id=\"ad86bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mode IA s\u2019est\u00e0 implementant de manera progressiva.<br>No cal instal\u00b7lar res: n\u2019hi ha prou amb utilitzar el cercador des de Google Chrome, Android, iOS o el navegador web amb el teu compte de Google iniciat.<br>En alguns casos, apareix abans si est\u00e0s inscrit a Search Labs, el programa de proves experimentals de Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2083\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2083\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Quin impacte t\u00e9 el Mode IA en el SEO? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2083\" class=\"elementor-element elementor-element-8e19a2a e-con-full e-flex e-con e-child\" data-id=\"8e19a2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ddf65 elementor-widget elementor-widget-text-editor\" data-id=\"b2ddf65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019impacte \u00e9s enorme.<br>Google ja no es limita a mostrar resultats, sin\u00f3 que genera respostes directament a la p\u00e0gina.<br>Aix\u00f2 pot reduir els clics org\u00e0nics, per\u00f2 els que arribin seran m\u00e9s qualificats.<br>Per posicionar-se ara, les marques han de crear contingut sem\u00e0ntic, fiable i ben estructurat que pugui ser citat per la IA com a font rellevant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2084\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2084\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Com poden adaptar-se les empreses a aquest nou model? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2084\" class=\"elementor-element elementor-element-bad2ad3 e-con-full e-flex e-con e-child\" data-id=\"bad2ad3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74d44dd elementor-widget elementor-widget-text-editor\" data-id=\"74d44dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses han de revisar la seva estrat\u00e8gia SEO amb un enfocament m\u00e9s hum\u00e0 i sem\u00e0ntic:<\/p><ul><li>Redactar pensant en preguntes reals, no en paraules clau soltes.<\/li><li>Estructurar b\u00e9 la informaci\u00f3 i refor\u00e7ar la seva autoritat (E-E-A-T).<\/li><li>Utilitzar dades estructurades i un enlla\u00e7at intern clar.<\/li><li>Apostar per continguts multimodals (text, imatge, v\u00eddeo i \u00e0udio).<\/li><\/ul><p>A Xarxalia ajudem les marques a optimitzar els seus webs per al Mode IA, garantint visibilitat, coher\u00e8ncia i un posicionament durador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2085\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2085\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> El SEO desapareixer\u00e0 amb la intel\u00b7lig\u00e8ncia artificial? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2085\" class=\"elementor-element elementor-element-8c79eac e-con-full e-flex e-con e-child\" data-id=\"8c79eac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b85597 elementor-widget elementor-widget-text-editor\" data-id=\"8b85597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No, el SEO no desapareix: evoluciona.<br>L\u2019objectiu ja no \u00e9s nom\u00e9s apar\u00e8ixer en la primera posici\u00f3, sin\u00f3 ser la font que la IA utilitza per generar respostes.<br>Els principis del SEO \u2014claredat, utilitat i rellev\u00e0ncia\u2014 continuen sent els mateixos, per\u00f2 aplicats a un entorn m\u00e9s intel\u00b7ligent, on el valor real del contingut marca la difer\u00e8ncia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 \u00e9s Google Mode IA Google acaba de fer el pas m\u00e9s important des que va inventar el seu cercador: l\u2019arribada del Google Mode IA (AI Mode).Aquest nou sistema integra intel\u00b7lig\u00e8ncia artificial generativa directament als resultats de cerca, transformant la cl\u00e0ssica llista d\u2019enlla\u00e7os blaus en resums intel\u00b7ligents, explicacions contextuals i resultats visuals molt m\u00e9s complets.<a href=\"https:\/\/www.xarxalia.com\/ca\/actualitat\/google-mode-ia\/\">Continue reading <span class=\"sr-only\">&#8220;Google Mode IA&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[35,1],"tags":[],"class_list":["post-6377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-actualitat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/comments?post=6377"}],"version-history":[{"count":4,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6377\/revisions"}],"predecessor-version":[{"id":6990,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6377\/revisions\/6990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media\/6369"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media?parent=6377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/categories?post=6377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/tags?post=6377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}