{"id":6908,"date":"2026-02-09T08:59:44","date_gmt":"2026-02-09T06:59:44","guid":{"rendered":"https:\/\/www.xarxalia.com\/?p=6908"},"modified":"2026-03-09T15:09:58","modified_gmt":"2026-03-09T13:09:58","slug":"marqueting-predictiu","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/ca\/actualitat-2\/marqueting-predictiu\/","title":{"rendered":"La fi de la segmentaci\u00f3 tradicional: M\u00e0rqueting Predictiu i Hiperpersonalitzaci\u00f3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6908\" class=\"elementor elementor-6908 elementor-6892\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb02840 e-flex e-con-boxed e-con e-parent\" data-id=\"eb02840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e14be3 e-grid e-con-full e-con e-child\" data-id=\"8e14be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f449974 e-con-full e-flex e-con e-child\" data-id=\"f449974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f642814 elementor-widget elementor-widget-text-editor\" data-id=\"f642814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"9\">Recordes quan segmentar significava simplement dividir la teva audi\u00e8ncia per<strong> edat, g\u00e8nere i ubicaci\u00f3<\/strong>? Si treballes en m\u00e0rqueting digital, aquella \u00e8poca et semblar\u00e0 tan llunyana com Internet per m\u00f2dem. En aquest inici de 2026, les regles han tornat a canviar: ja no busquem el client ideal, la IA prediu quan ens necessitar\u00e0 abans que ell mateix ho s\u00e0piga.  <\/p><p data-path-to-node=\"13\">El concepte de &#8220;caf\u00e8 per a tothom&#8221; ha mort oficialment. Durant anys, ens hem conformar amb agrupar els usuaris en grans sacs demogr\u00e0fics, assumint que tots els homes de 40 anys a Barcelona tenen interessos similars. <\/p><p data-path-to-node=\"14\">Avui, gr\u00e0cies a la consolidaci\u00f3 dels models d\u2019aprenentatge profund i la capacitat de processament de dades en temps real, hem entrat en l\u2019era de l\u2019experi\u00e8ncia digital l\u00edquida. Les marques que lideren el mercat aquest any no es pregunten<i data-path-to-node=\"14\" data-index-in-node=\"246\"> qui <\/i>\u00e9s l\u2019usuari, sin\u00f3 en <i data-path-to-node=\"14\" data-index-in-node=\"272\">quin moment vital <\/i>es troba ara mateix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5299885 elementor-widget elementor-widget-image\" data-id=\"5299885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-hiper-personalizacion.png\" class=\"attachment-large size-large wp-image-6933\" alt=\"marketing-predictivo-hiper-personalizacion\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc49a93 elementor-widget elementor-widget-heading\" data-id=\"fc49a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dades est\u00e0tiques a la intenci\u00f3 en temps real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2e98e elementor-widget elementor-widget-text-editor\" data-id=\"7e2e98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"16\">La difer\u00e8ncia entre el m\u00e0rqueting de 2024 i el de 2026 \u00e9s la capacitat d\u2019anticipaci\u00f3. Les eines actuals permeten analitzar micro-senyal de comportament \u2014el temps de lectura en un article, el patr\u00f3 de despla\u00e7ament o la comparaci\u00f3 de preus\u2014 per determinar la probabilitat de compra. <\/p><p data-path-to-node=\"17\">Ja no impactem una &#8220;Audi\u00e8ncia&#8221;, impactem una &#8220;Intenci\u00f3&#8221;. I aix\u00f2 canvia radicalment la rendibilitat de les campanyes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-870c1ac e-flex e-con-boxed e-con e-parent\" data-id=\"870c1ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-349ec18 e-con-full e-flex e-con e-child\" data-id=\"349ec18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683dd1d elementor-widget elementor-widget-heading\" data-id=\"683dd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">La dada clau del 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0a5f elementor-widget elementor-widget-text-editor\" data-id=\"09d0a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses que han substitu\u00eft la segmentaci\u00f3 demogr\u00e0fica per models predictius han augmentat la seva taxa de conversi\u00f3 un<b data-path-to-node=\"19,1\" data-index-in-node=\"123\"> 35 % en l\u2019\u00faltim trimestre.<\/b> No \u00e9s m\u00e0gia, s\u00f3n matem\u00e0tiques aplicades al comportament hum\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efbaf1a e-con-full e-flex e-con e-child\" data-id=\"efbaf1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c42aa5b elementor-widget elementor-widget-heading\" data-id=\"c42aa5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els 3 pilars del M\u00e0rqueting Predictiu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518e8af elementor-widget elementor-widget-text-editor\" data-id=\"518e8af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per aplicar aquesta estrat\u00e8gia, no necessites ser un gegant tecnol\u00f2gic. La tecnologia s\u2019ha democratitzat i es sustenta en tres eixos: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81327b5 e-grid e-con-full e-con e-child\" data-id=\"81327b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-904d793 e-con-full e-flex e-con e-child\" data-id=\"904d793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f143b elementor-widget elementor-widget-heading\" data-id=\"a0f143b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Contingut Din\u00e0mic Generatiu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9ded elementor-widget elementor-widget-text-editor\" data-id=\"35a9ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Oblida\u2019t de la web est\u00e0tica. La p\u00e0gina d\u2019inici que veu un usuari recurrent no hauria de ser la mateixa que veu un desconegut. Avui les webs es &#8220;reconstrueixen&#8221; en mil\u00b7lisegons, adaptant textos, imatges i ofertes per coincidir amb la predicci\u00f3 del que aquest usuari cerca.  <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65d0486 e-con-full e-flex e-con e-child\" data-id=\"65d0486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bae12d elementor-widget elementor-widget-heading\" data-id=\"1bae12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Prevenci\u00f3 de fugues (Churn Prediction)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257ca26 elementor-widget elementor-widget-text-editor\" data-id=\"257ca26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I si sabessis que un client et deixar\u00e0 abans que ho faci? Els algoritmes detecten patrons de &#8220;desenganxe&#8221; invisibles a l\u2019ull hum\u00e0, permetent-te llan\u00e7ar una oferta de retenci\u00f3 autom\u00e0tica just a temps. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd0e35 elementor-widget elementor-widget-text-editor\" data-id=\"bbd0e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amb la privadesa blindada per les normatives europees, les dades pr\u00f2pies s\u00f3n l\u2019or. Crear ecosistemes on l\u2019usuari cedeixi les seves dades volunt\u00e0riament a canvi de valor \u00e9s l\u2019\u00fanica via sostenible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca97c0 elementor-widget elementor-widget-heading\" data-id=\"0ca97c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. First-Party Data<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922010 elementor-widget elementor-widget-heading\" data-id=\"f922010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019impacte real en la rendibilitat i l\u2019experi\u00e8ncia de l\u2019usuari<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55cfc elementor-widget elementor-widget-text-editor\" data-id=\"2b55cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">L\u2019adopci\u00f3 d\u2019aquestes tecnologies no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 de &#8220;modernitzar-se&#8221;, sin\u00f3 de superviv\u00e8ncia financera. El model d\u2019<b data-path-to-node=\"3\" data-index-in-node=\"123\">hiperpersonalitzaci\u00f3<\/b> canvia radicalment l\u2019estructura de costos de qualsevol departament de m\u00e0rqueting. <\/p><p data-path-to-node=\"4\">Fins ara, assum\u00edem que una gran part del pressupost publicitari es malgastava impactant usuaris que no tenien inter\u00e8s real. Amb el m\u00e0rqueting predictiu, aquest malbaratament es redueix dr\u00e0sticament.  <b data-path-to-node=\"4\" data-index-in-node=\"208\">Menys tr\u00e0nsit, per\u00f2 de m\u00e9s qualitat.<\/b> En predir la intenci\u00f3, deixem de perseguir clics buits. Les marques ja no paguen per &#8220;veure qui cau&#8221;, sin\u00f3 que liciten agressivament nom\u00e9s pels usuaris el patr\u00f3 de comportament dels quals indica una alta probabilitat de conversi\u00f3. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fb758 elementor-widget elementor-widget-heading\" data-id=\"87fb758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Novessoles regles per a les marques en l\u2019era predictiva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-047215c e-con-full e-flex e-con e-child\" data-id=\"047215c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d1f75a8 e-con-full e-flex e-con e-child\" data-id=\"d1f75a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e4de0 elementor-widget elementor-widget-image\" data-id=\"c7e4de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-conversacion.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6927\" alt=\"marketing-predictivo-conversacion\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0e076 elementor-widget elementor-widget-heading\" data-id=\"4b0e076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De la campanya a la conversa cont\u00ednua<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba33ad0 elementor-widget elementor-widget-text-editor\" data-id=\"ba33ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El concepte de &#8220;campanya de Nadal&#8221; o &#8220;campanya d\u2019estiu&#8221; es dilueix. El m\u00e0rqueting predictiu \u00e9s<i data-path-to-node=\"7\" data-index-in-node=\"138\"> always-on<\/i> (sempre actiu). La marca dialoga amb l\u2019usuari en funci\u00f3 del seu cicle de vida individual, no del calendari gregori\u00e0.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b5cb7 e-con-full e-flex e-con e-child\" data-id=\"34b5cb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9102981 elementor-widget elementor-widget-image\" data-id=\"9102981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-modular.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6924\" alt=\"marketing-predictivo-modular\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04d2fe elementor-widget elementor-widget-heading\" data-id=\"b04d2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La creativitat esdev\u00e9 modular<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f99404 elementor-widget elementor-widget-text-editor\" data-id=\"1f99404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per alimentar una IA que personalitza missatges, ja no serveix crear &#8220;un anunci perfecte&#8221;. Necessitem crear sistemes de disseny i redacci\u00f3 modular: centenars de variacions de titulars, imatges i crides a l\u2019acci\u00f3 que l\u2019algorisme pugui combinar en temps real per trobar la f\u00f3rmula guanyadora per a cada persona. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c921cf6 e-con-full e-flex e-con e-child\" data-id=\"c921cf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f36a25 elementor-widget elementor-widget-image\" data-id=\"3f36a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-etica.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6921\" alt=\"marketing-predictivo-etica\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073ecce elementor-widget elementor-widget-heading\" data-id=\"073ecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c8tica i transpar\u00e8ncia com a valor diferencial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6ee36 elementor-widget elementor-widget-text-editor\" data-id=\"1e6ee36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019usuari del 2026 \u00e9s gel\u00f3s de la seva privadesa. Accepta la personalitzaci\u00f3 si li aporta valor (estalvi de temps, ofertes rellevants), per\u00f2 castiga la intrusi\u00f3. La l\u00ednia vermella \u00e9s clara: la predicci\u00f3 ha de semblar m\u00e0gia, no espionatge.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81367dc e-flex e-con-boxed e-con e-parent\" data-id=\"81367dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac00936 elementor-widget elementor-widget-heading\" data-id=\"ac00936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El m\u00e0rqueting no mor, esdev\u00e9 invisible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c6fd9 e-grid e-con-full e-con e-child\" data-id=\"b5c6fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b039559 e-con-full e-flex e-con e-child\" data-id=\"b039559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87a6f3 elementor-widget elementor-widget-text-editor\" data-id=\"e87a6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"17\">L\u2019objectiu final del <b data-path-to-node=\"17\" data-index-in-node=\"22\">M\u00e0rqueting Predictiu<\/b> no \u00e9s bombardejar l\u2019usuari, sin\u00f3 tot el contrari: eliminar el soroll. Es tracta que la publicitat deixi de semblar publicitat per convertir-se en servei. Quan la recomanaci\u00f3 \u00e9s perfecta i arriba en el moment exacte, no interromp; ajuda.<\/p><p data-path-to-node=\"18\">Les marques que sobrevisquin a aquest canvi de paradigma seran les que entenguin que la tecnologia no \u00e9s el fi, sin\u00f3 el mitj\u00e0 per recuperar la rellev\u00e0ncia perduda en un m\u00f3n saturat d\u2019impactes. A <b data-path-to-node=\"18\" data-index-in-node=\"197\">Xarxalia<\/b>, portem anys preparant aquest terreny. La nostra feina no \u00e9s nom\u00e9s implementar algoritmes, sin\u00f3 ajudar les empreses a construir relacions m\u00e9s intel\u00b7ligents, rendibles i duradores amb els seus clients. El futur no s\u2019endevina, es calcula. I en aquesta equaci\u00f3, la teva marca t\u00e9 molt a guanyar.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b3bb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55b3bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.xarxalia.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTA AMB NOSALTRES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19bbd7 e-con-full e-flex e-con e-child\" data-id=\"a19bbd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01b150a elementor-widget elementor-widget-image\" data-id=\"01b150a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.xarxalia.com\/images\/logo-xarxalia-resenas-google.svg\" class=\"attachment-large size-large wp-image-6499\" alt=\"Xarxalia Logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ce9af elementor-widget elementor-widget-heading\" data-id=\"f3ce9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d9c55 elementor-widget elementor-widget-n-accordion\" data-id=\"13d9c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2080\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2080\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bf\u00c9s car implementar m\u00e0rqueting predictiu en una PIME? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2080\" class=\"elementor-element elementor-element-eeb96f7 e-con-full e-flex e-con e-child\" data-id=\"eeb96f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d401343 elementor-widget elementor-widget-text-editor\" data-id=\"d401343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No necess\u00e0riament. Fa anys requeria un equip de<i data-path-to-node=\"25\" data-index-in-node=\"51\"> data scientists<\/i> i programari propietari car. El 2026, existeixen connectors i eines modulars que s\u2019integren amb CRMs est\u00e0ndard i plataformes com WordPress o Shopify. Aix\u00f2 permet activar funcions predictives (com recomanaci\u00f3 de productes o<i data-path-to-node=\"25\" data-index-in-node=\"304\"> scoring<\/i> de leads) amb costos mensuals escalables i ajustats al retorn.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2081\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2081\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Necessito un equip d\u2019enginyers de dades? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2081\" class=\"elementor-element elementor-element-342cbb2 e-con-full e-flex e-con e-child\" data-id=\"342cbb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b1f13 elementor-widget elementor-widget-text-editor\" data-id=\"04b1f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No per comen\u00e7ar. Les eines actuals han avan\u00e7at molt en usabilitat (<i data-path-to-node=\"27\" data-index-in-node=\"77\">No-Code<\/i>). El que necessites \u00e9s un soci estrat\u00e8gic o una ag\u00e8ncia com Xarxalia que configuri els models i les integracions. El teu equip de m\u00e0rqueting ha d\u2019aprendre a interpretar les dades i definir l\u2019estrat\u00e8gia, no a programar els algoritmes.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2082\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2082\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Aix\u00f2 infringeix el RGPD o la privadesa de l\u2019usuari? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2082\" class=\"elementor-element elementor-element-03d59f2 e-con-full e-flex e-con e-child\" data-id=\"03d59f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86bfa elementor-widget elementor-widget-text-editor\" data-id=\"ad86bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al contrari. El m\u00e0rqueting predictiu ben executat es basa en<i data-path-to-node=\"29\" data-index-in-node=\"64\"> First-Party Data<\/i> (dades que l\u2019usuari et cedeix volunt\u00e0riament) i en patrons de comportament anonimitzats. No necessita saber el nom i cognoms d\u2019una persona per predir la seva intenci\u00f3 de compra, per la qual cosa \u00e9s molt m\u00e9s respectu\u00f3s i segur que les antigues t\u00e8cniques de <i data-path-to-node=\"29\" data-index-in-node=\"339\">retargeting <\/i>basades en cookies de tercers.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2083\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2083\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Serveix per a empreses B2B o nom\u00e9s per a botigues en l\u00ednia? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2083\" class=\"elementor-element elementor-element-8a490b8 e-con-full e-flex e-con e-child\" data-id=\"8a490b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef473f elementor-widget elementor-widget-text-editor\" data-id=\"fef473f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9s fonamental per a B2B. De fet, on m\u00e9s diners s\u2019estalvia \u00e9s en els processos de venda complexos. Predir quin <i data-path-to-node=\"31\" data-index-in-node=\"111\">lead<\/i> est\u00e0 &#8220;calent&#8221; i quin est\u00e0 &#8220;fred&#8221; permet a l\u2019equip comercial prioritzar les seves trucades, augmentant dr\u00e0sticament l\u2019efici\u00e8ncia. A m\u00e9s, permet personalitzar la web corporativa mostrant casos d\u2019\u00e8xit rellevants al sector del visitant, cosa que dispara la credibilitat.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2084\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2084\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Per on comen\u00e7o si no tinc res automatitzat? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2084\" class=\"elementor-element elementor-element-56816de e-con-full e-flex e-con e-child\" data-id=\"56816de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d83a9e elementor-widget elementor-widget-text-editor\" data-id=\"8d83a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comen\u00e7a per la neteja de dades. Abans de predir, necessites mesurar b\u00e9. El primer pas \u00e9s una auditoria digital per unificar les teves fonts d\u2019informaci\u00f3 (web, CRM, xarxes socials). A Xarxalia t\u2019ajudem a crear aquesta base s\u00f2lida (&#8220;Data Lake&#8221;) per despr\u00e9s escalar pas a pas cap a l\u2019automatitzaci\u00f3 i la predicci\u00f3.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recordes quan segmentar significava simplement dividir la teva audi\u00e8ncia per edat, g\u00e8nere i ubicaci\u00f3? Si treballes en m\u00e0rqueting digital, aquella \u00e8poca et semblar\u00e0 tan llunyana com Internet per m\u00f2dem. En aquest inici de 2026, les regles han tornat a canviar: ja no busquem el client ideal, la IA prediu quan ens necessitar\u00e0 abans que ell<a href=\"https:\/\/www.xarxalia.com\/ca\/actualitat-2\/marqueting-predictiu\/\">Continue reading <span class=\"sr-only\">&#8220;La fi de la segmentaci\u00f3 tradicional: M\u00e0rqueting Predictiu i Hiperpersonalitzaci\u00f3&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/comments?post=6908"}],"version-history":[{"count":12,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908\/revisions"}],"predecessor-version":[{"id":6999,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908\/revisions\/6999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media\/6899"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media?parent=6908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/categories?post=6908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/tags?post=6908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}