{"id":6908,"date":"2026-02-09T08:59:44","date_gmt":"2026-02-09T06:59:44","guid":{"rendered":"https:\/\/www.xarxalia.com\/?p=6908"},"modified":"2026-03-09T15:09:58","modified_gmt":"2026-03-09T13:09:58","slug":"marqueting-predictiu","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/ca\/actualitat-2\/marqueting-predictiu\/","title":{"rendered":"La fi de la segmentaci\u00f3 tradicional: M\u00e0rqueting Predictiu i Hiperpersonalitzaci\u00f3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6908\" class=\"elementor elementor-6908 elementor-6892\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb02840 e-flex e-con-boxed e-con e-parent\" data-id=\"eb02840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e14be3 e-grid e-con-full e-con e-child\" data-id=\"8e14be3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f449974 e-con-full e-flex e-con e-child\" data-id=\"f449974\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f642814 elementor-widget elementor-widget-text-editor\" data-id=\"f642814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"9\">Recordes quan segmentar significava simplement dividir la teva audi\u00e8ncia per<strong> edat, g\u00e8nere i ubicaci\u00f3<\/strong>? Si treballes en m\u00e0rqueting digital, aquella \u00e8poca et semblar\u00e0 tan llunyana com Internet per m\u00f2dem. En aquest inici de 2026, les regles han tornat a canviar: ja no busquem el client ideal, la IA prediu quan ens necessitar\u00e0 abans que ell mateix ho s\u00e0piga.  <\/p><p data-path-to-node=\"13\">El concepte de \u00abcaf\u00e8 per a tothom\u00bb ha mort oficialment. Durant anys, ens hem conformar amb agrupar els usuaris en grans sacs demogr\u00e0fics, assumint que tots els homes de 40 anys a Barcelona tenen interessos similars. <\/p><p data-path-to-node=\"14\">Avui, gr\u00e0cies a la consolidaci\u00f3 dels models d\u2019aprenentatge profund i la capacitat de processament de dades en temps real, hem entrat en l\u2019era de l\u2019experi\u00e8ncia digital l\u00edquida. Les marques que lideren el mercat aquest any no es pregunten<i data-path-to-node=\"14\" data-index-in-node=\"246\"> qui <\/i>\u00e9s l\u2019usuari, sin\u00f3 en <i data-path-to-node=\"14\" data-index-in-node=\"272\">quin moment vital <\/i>es troba ara mateix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5299885 elementor-widget elementor-widget-image\" data-id=\"5299885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-hiper-personalizacion.png\" class=\"attachment-large size-large wp-image-6933\" alt=\"marketing-predictivo-hiper-personalizacion\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc49a93 elementor-widget elementor-widget-heading\" data-id=\"fc49a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dades est\u00e0tiques a la intenci\u00f3 en temps real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2e98e elementor-widget elementor-widget-text-editor\" data-id=\"7e2e98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"16\">La difer\u00e8ncia entre el m\u00e0rqueting de 2024 i el de 2026 \u00e9s la capacitat d\u2019anticipaci\u00f3. Les eines actuals permeten analitzar micro-senyal de comportament \u2014el temps de lectura en un article, el patr\u00f3 de despla\u00e7ament o la comparaci\u00f3 de preus\u2014 per determinar la probabilitat de compra. <\/p><p data-path-to-node=\"17\">Ja no impactem una \u00abAudi\u00e8ncia\u00bb, impactem una \u00abIntenci\u00f3\u00bb. I aix\u00f2 canvia radicalment la rendibilitat de les campanyes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-870c1ac e-flex e-con-boxed e-con e-parent\" data-id=\"870c1ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-349ec18 e-con-full e-flex e-con e-child\" data-id=\"349ec18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-683dd1d elementor-widget elementor-widget-heading\" data-id=\"683dd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">La dada clau del 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09d0a5f elementor-widget elementor-widget-text-editor\" data-id=\"09d0a5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les empreses que han substitu\u00eft la segmentaci\u00f3 demogr\u00e0fica per models predictius han augmentat la seva taxa de conversi\u00f3 un<b data-path-to-node=\"19,1\" data-index-in-node=\"123\"> 35 % en l\u2019\u00faltim trimestre.<\/b> No \u00e9s m\u00e0gia, s\u00f3n matem\u00e0tiques aplicades al comportament hum\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efbaf1a e-con-full e-flex e-con e-child\" data-id=\"efbaf1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c42aa5b elementor-widget elementor-widget-heading\" data-id=\"c42aa5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els 3 pilars del M\u00e0rqueting Predictiu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518e8af elementor-widget elementor-widget-text-editor\" data-id=\"518e8af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per aplicar aquesta estrat\u00e8gia, no necessites ser un gegant tecnol\u00f2gic. La tecnologia s\u2019ha democratitzat i es sustenta en tres eixos: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81327b5 e-grid e-con-full e-con e-child\" data-id=\"81327b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-904d793 e-con-full e-flex e-con e-child\" data-id=\"904d793\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0f143b elementor-widget elementor-widget-heading\" data-id=\"a0f143b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Contingut Din\u00e0mic Generatiu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a9ded elementor-widget elementor-widget-text-editor\" data-id=\"35a9ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Oblida\u2019t de la web est\u00e0tica. La p\u00e0gina d\u2019inici que veu un usuari recurrent no hauria de ser la mateixa que veu un desconegut. Avui les webs es \u00abreconstrueixen\u00bb en mil\u00b7lisegons, adaptant textos, imatges i ofertes per coincidir amb la predicci\u00f3 del que aquest usuari cerca.  <\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65d0486 e-con-full e-flex e-con e-child\" data-id=\"65d0486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bae12d elementor-widget elementor-widget-heading\" data-id=\"1bae12d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Prevenci\u00f3 de fugues (Churn Prediction)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257ca26 elementor-widget elementor-widget-text-editor\" data-id=\"257ca26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I si sabessis que un client et deixar\u00e0 abans que ho faci? Els algoritmes detecten patrons de \u00abdesenganxe\u00bb invisibles a l\u2019ull hum\u00e0, permetent-te llan\u00e7ar una oferta de retenci\u00f3 autom\u00e0tica just a temps. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd0e35 elementor-widget elementor-widget-text-editor\" data-id=\"bbd0e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Amb la privadesa blindada per les normatives europees, les dades pr\u00f2pies s\u00f3n l\u2019or. Crear ecosistemes on l\u2019usuari cedeixi les seves dades volunt\u00e0riament a canvi de valor \u00e9s l\u2019\u00fanica via sostenible. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca97c0 elementor-widget elementor-widget-heading\" data-id=\"0ca97c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. First-Party Data<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f922010 elementor-widget elementor-widget-heading\" data-id=\"f922010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019impacte real en la rendibilitat i l\u2019experi\u00e8ncia de l\u2019usuari<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b55cfc elementor-widget elementor-widget-text-editor\" data-id=\"2b55cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\">L\u2019adopci\u00f3 d\u2019aquestes tecnologies no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 de \u00abmodernitzar-se\u00bb, sin\u00f3 de superviv\u00e8ncia financera. El model d\u2019<b data-path-to-node=\"3\" data-index-in-node=\"123\">hiperpersonalitzaci\u00f3<\/b> canvia radicalment l\u2019estructura de costos de qualsevol departament de m\u00e0rqueting. <\/p><p data-path-to-node=\"4\">Fins ara, assum\u00edem que una gran part del pressupost publicitari es malgastava impactant usuaris que no tenien inter\u00e8s real. Amb el m\u00e0rqueting predictiu, aquest malbaratament es redueix dr\u00e0sticament.  <b data-path-to-node=\"4\" data-index-in-node=\"208\">Menys tr\u00e0nsit, per\u00f2 de m\u00e9s qualitat.<\/b> En predir la intenci\u00f3, deixem de perseguir clics buits. Les marques ja no paguen per \u00abveure qui cau\u00bb, sin\u00f3 que liciten agressivament nom\u00e9s pels usuaris el patr\u00f3 de comportament dels quals indica una alta probabilitat de conversi\u00f3. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fb758 elementor-widget elementor-widget-heading\" data-id=\"87fb758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Novessoles regles per a les marques en l\u2019era predictiva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-047215c e-con-full e-flex e-con e-child\" data-id=\"047215c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d1f75a8 e-con-full e-flex e-con e-child\" data-id=\"d1f75a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e4de0 elementor-widget elementor-widget-image\" data-id=\"c7e4de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-conversacion.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6927\" alt=\"marketing-predictivo-conversacion\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0e076 elementor-widget elementor-widget-heading\" data-id=\"4b0e076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">De la campanya a la conversa cont\u00ednua<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba33ad0 elementor-widget elementor-widget-text-editor\" data-id=\"ba33ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El concepte de \u00abcampanya de Nadal\u00bb o \u00abcampanya d\u2019estiu\u00bb es dilueix. El m\u00e0rqueting predictiu \u00e9s<i data-path-to-node=\"7\" data-index-in-node=\"138\"> always-on<\/i> (sempre actiu). La marca dialoga amb l\u2019usuari en funci\u00f3 del seu cicle de vida individual, no del calendari gregori\u00e0.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34b5cb7 e-con-full e-flex e-con e-child\" data-id=\"34b5cb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9102981 elementor-widget elementor-widget-image\" data-id=\"9102981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-modular.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6924\" alt=\"marketing-predictivo-modular\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04d2fe elementor-widget elementor-widget-heading\" data-id=\"b04d2fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La creativitat esdev\u00e9 modular<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f99404 elementor-widget elementor-widget-text-editor\" data-id=\"1f99404\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per alimentar una IA que personalitza missatges, ja no serveix crear \u00abun anunci perfecte\u00bb. Necessitem crear sistemes de disseny i redacci\u00f3 modular: centenars de variacions de titulars, imatges i crides a l\u2019acci\u00f3 que l\u2019algorisme pugui combinar en temps real per trobar la f\u00f3rmula guanyadora per a cada persona. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c921cf6 e-con-full e-flex e-con e-child\" data-id=\"c921cf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f36a25 elementor-widget elementor-widget-image\" data-id=\"3f36a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.xarxalia.com\/images\/marketing-predictivo-etica.png\" class=\"attachment-thumbnail size-thumbnail wp-image-6921\" alt=\"marketing-predictivo-etica\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073ecce elementor-widget elementor-widget-heading\" data-id=\"073ecce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00c8tica i transpar\u00e8ncia com a valor diferencial<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6ee36 elementor-widget elementor-widget-text-editor\" data-id=\"1e6ee36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019usuari del 2026 \u00e9s gel\u00f3s de la seva privadesa. Accepta la personalitzaci\u00f3 si li aporta valor (estalvi de temps, ofertes rellevants), per\u00f2 castiga la intrusi\u00f3. La l\u00ednia vermella \u00e9s clara: la predicci\u00f3 ha de semblar m\u00e0gia, no espionatge.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81367dc e-flex e-con-boxed e-con e-parent\" data-id=\"81367dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac00936 elementor-widget elementor-widget-heading\" data-id=\"ac00936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El m\u00e0rqueting no mor, esdev\u00e9 invisible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5c6fd9 e-grid e-con-full e-con e-child\" data-id=\"b5c6fd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b039559 e-con-full e-flex e-con e-child\" data-id=\"b039559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e87a6f3 elementor-widget elementor-widget-text-editor\" data-id=\"e87a6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"17\">L\u2019objectiu final del <b data-path-to-node=\"17\" data-index-in-node=\"22\">M\u00e0rqueting Predictiu<\/b> no \u00e9s bombardejar l\u2019usuari, sin\u00f3 tot el contrari: eliminar el soroll. Es tracta que la publicitat deixi de semblar publicitat per convertir-se en servei. Quan la recomanaci\u00f3 \u00e9s perfecta i arriba en el moment exacte, no interromp; ajuda.<\/p><p data-path-to-node=\"18\">Les marques que sobrevisquin a aquest canvi de paradigma seran les que entenguin que la tecnologia no \u00e9s el fi, sin\u00f3 el mitj\u00e0 per recuperar la rellev\u00e0ncia perduda en un m\u00f3n saturat d\u2019impactes. A <b data-path-to-node=\"18\" data-index-in-node=\"197\">Xarxalia<\/b>, portem anys preparant aquest terreny. La nostra feina no \u00e9s nom\u00e9s implementar algoritmes, sin\u00f3 ajudar les empreses a construir relacions m\u00e9s intel\u00b7ligents, rendibles i duradores amb els seus clients. El futur no s\u2019endevina, es calcula. I en aquesta equaci\u00f3, la teva marca t\u00e9 molt a guanyar.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b3bb0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55b3bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.xarxalia.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTA AMB NOSALTRES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a19bbd7 e-con-full e-flex e-con e-child\" data-id=\"a19bbd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01b150a elementor-widget elementor-widget-image\" data-id=\"01b150a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.xarxalia.com\/images\/logo-xarxalia-resenas-google.svg\" class=\"attachment-large size-large wp-image-6499\" alt=\"Xarxalia Logo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ce9af elementor-widget elementor-widget-heading\" data-id=\"f3ce9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13d9c55 elementor-widget elementor-widget-n-accordion\" data-id=\"13d9c55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2080\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-2080\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bf\u00c9s car implementar m\u00e0rqueting predictiu en una PIME? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2080\" class=\"elementor-element elementor-element-eeb96f7 e-con-full e-flex e-con e-child\" data-id=\"eeb96f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d401343 elementor-widget elementor-widget-text-editor\" data-id=\"d401343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No necess\u00e0riament. Fa anys requeria un equip de<i data-path-to-node=\"25\" data-index-in-node=\"51\"> data scientists<\/i> i programari propietari car. El 2026, existeixen connectors i eines modulars que s\u2019integren amb CRMs est\u00e0ndard i plataformes com WordPress o Shopify. Aix\u00f2 permet activar funcions predictives (com recomanaci\u00f3 de productes o<i data-path-to-node=\"25\" data-index-in-node=\"304\"> scoring<\/i> de leads) amb costos mensuals escalables i ajustats al retorn.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2081\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2081\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Necessito un equip d\u2019enginyers de dades? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2081\" class=\"elementor-element elementor-element-342cbb2 e-con-full e-flex e-con e-child\" data-id=\"342cbb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b1f13 elementor-widget elementor-widget-text-editor\" data-id=\"04b1f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No per comen\u00e7ar. Les eines actuals han avan\u00e7at molt en usabilitat (<i data-path-to-node=\"27\" data-index-in-node=\"77\">No-Code<\/i>). El que necessites \u00e9s un soci estrat\u00e8gic o una ag\u00e8ncia com Xarxalia que configuri els models i les integracions. El teu equip de m\u00e0rqueting ha d\u2019aprendre a interpretar les dades i definir l\u2019estrat\u00e8gia, no a programar els algoritmes.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2082\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2082\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Aix\u00f2 infringeix el RGPD o la privadesa de l\u2019usuari? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2082\" class=\"elementor-element elementor-element-03d59f2 e-con-full e-flex e-con e-child\" data-id=\"03d59f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86bfa elementor-widget elementor-widget-text-editor\" data-id=\"ad86bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al contrari. El m\u00e0rqueting predictiu ben executat es basa en<i data-path-to-node=\"29\" data-index-in-node=\"64\"> First-Party Data<\/i> (dades que l\u2019usuari et cedeix volunt\u00e0riament) i en patrons de comportament anonimitzats. No necessita saber el nom i cognoms d\u2019una persona per predir la seva intenci\u00f3 de compra, per la qual cosa \u00e9s molt m\u00e9s respectu\u00f3s i segur que les antigues t\u00e8cniques de <i data-path-to-node=\"29\" data-index-in-node=\"339\">retargeting <\/i>basades en cookies de tercers.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2083\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2083\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Serveix per a empreses B2B o nom\u00e9s per a botigues en l\u00ednia? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2083\" class=\"elementor-element elementor-element-8a490b8 e-con-full e-flex e-con e-child\" data-id=\"8a490b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fef473f elementor-widget elementor-widget-text-editor\" data-id=\"fef473f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9s fonamental per a B2B. De fet, on m\u00e9s diners s\u2019estalvia \u00e9s en els processos de venda complexos. Predir quin <i data-path-to-node=\"31\" data-index-in-node=\"111\">lead<\/i> est\u00e0 \u00abcalent\u00bb i quin est\u00e0 \u00abfred\u00bb permet a l\u2019equip comercial prioritzar les seves trucades, augmentant dr\u00e0sticament l\u2019efici\u00e8ncia. A m\u00e9s, permet personalitzar la web corporativa mostrant casos d\u2019\u00e8xit rellevants al sector del visitant, cosa que dispara la credibilitat.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2084\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2084\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Per on comen\u00e7o si no tinc res automatitzat? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2084\" class=\"elementor-element elementor-element-56816de e-con-full e-flex e-con e-child\" data-id=\"56816de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d83a9e elementor-widget elementor-widget-text-editor\" data-id=\"8d83a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comen\u00e7a per la neteja de dades. Abans de predir, necessites mesurar b\u00e9. El primer pas \u00e9s una auditoria digital per unificar les teves fonts d\u2019informaci\u00f3 (web, CRM, xarxes socials). A Xarxalia t\u2019ajudem a crear aquesta base s\u00f2lida (\u00abData Lake\u00bb) per despr\u00e9s escalar pas a pas cap a l\u2019automatitzaci\u00f3 i la predicci\u00f3.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recordes quan segmentar significava simplement dividir la teva audi\u00e8ncia per edat, g\u00e8nere i ubicaci\u00f3? Si treballes en m\u00e0rqueting digital, aquella \u00e8poca et semblar\u00e0 tan llunyana com Internet per m\u00f2dem. En aquest inici de 2026, les regles han tornat a canviar: ja no busquem el client ideal, la IA prediu quan ens necessitar\u00e0 abans que ell<a href=\"https:\/\/www.xarxalia.com\/ca\/actualitat-2\/marqueting-predictiu\/\">Continue reading <span class=\"sr-only\">\u00abLa fi de la segmentaci\u00f3 tradicional: M\u00e0rqueting Predictiu i Hiperpersonalitzaci\u00f3\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/comments?post=6908"}],"version-history":[{"count":12,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908\/revisions"}],"predecessor-version":[{"id":6999,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/posts\/6908\/revisions\/6999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media\/6899"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/media?parent=6908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/categories?post=6908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/ca\/wp-json\/wp\/v2\/tags?post=6908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}