{"id":5730,"date":"2025-07-25T13:23:11","date_gmt":"2025-07-25T11:23:11","guid":{"rendered":"https:\/\/www.xarxalia.com\/news\/ai-generated-video-technology\/"},"modified":"2025-10-08T11:08:16","modified_gmt":"2025-10-08T09:08:16","slug":"ai-sora-openai-videos","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/en\/news\/ai-sora-openai-videos\/","title":{"rendered":"AI-generated video technology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5730\" class=\"elementor elementor-5730 elementor-5692\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afee6e0 e-flex e-con-boxed e-con e-parent\" data-id=\"afee6e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8baed5c elementor-widget elementor-widget-heading\" data-id=\"8baed5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Video Creation: Sora, Best Practices, and the Future of the Technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0953b25 e-flex e-con-boxed e-con e-parent\" data-id=\"0953b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e27f47 elementor-widget elementor-widget-video\" data-id=\"1e27f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/demostracion-promt-sora-promocionate.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da80584 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da80584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The generation of videos through artificial intelligence (AI) is emerging as one of today\u2019s major technological revolutions. Following the rise of tools that create <strong>text <\/strong>(such as ChatGPT) and <strong>images<\/strong> from descriptions, there are now models capable of producing <strong>full videos<\/strong> from written prompts. These tools promise to<strong> reduce costs<\/strong> and <strong>accelerate timelines <\/strong>in audiovisual production, while also raising new challenges regarding ethical use and content accuracy. In this article, we will explore the current state of this technology, delve into <strong>Sora<\/strong>\u2014OpenAI\u2019s video model\u2014share best practices for using these AIs, warn about<strong> fraudulent uses <\/strong>(such as deepfakes and fake news), and analyze the<strong> future impact <\/strong>on fields like marketing and audiovisual production.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a987f27 e-flex e-con-boxed e-con e-parent\" data-id=\"a987f27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-342c21a elementor-widget elementor-widget-heading\" data-id=\"342c21a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current AI Video Generation Technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c508011 elementor-widget elementor-widget-text-editor\" data-id=\"c508011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Generative AI video tools have advanced rapidly. It is now possible to turn a <strong>descriptive text<\/strong> into a video clip without the need for cameras or real actors. Various platforms offer different approaches: from videos featuring <strong>realistic virtual avatars<\/strong> (for example, synthetic presenters reading a script) to fully imagined <strong>videos generated scene by scene<\/strong> from a text prompt. These tools allow businesses and creators to save up to 70% on production costs and reduce production time by 60%. In fact, the AI video generator market is projected to grow from<strong> \\$534.4 million in 2024 to \\$2.56 billion<\/strong> <strong>by 2032<\/strong>, transforming the way visual content is created. In other words, tasks that once required recording studios and large budgets are now being <strong>democratized<\/strong>, available to any creator with a computer.     <\/p><p>One of the most remarkable advances is video generation <strong>from natural language text<\/strong>. In early 2025, OpenAI (creators of ChatGPT and DALL-E) introduced <strong>Sora<\/strong>, their AI model capable of <strong>generating videos from textual descriptions<\/strong>. Sora represents a milestone similar to its predecessors: just as ChatGPT produces coherent text and DALL-E creates images from a prompt, <strong>Sora can generate a video sequence based solely on written instructions<\/strong>. This is made possible through deep learning technologies that combine language models (to understand our descriptions) with generative vision models trained on vast collections of videos. <strong>The AI \u201cunderstands\u201d what we ask in natural language<\/strong> and turns those instructions into moving scenes, marking a significant leap beyond static image generation.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ffce54 e-flex e-con-boxed e-con e-parent\" data-id=\"5ffce54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f23f6a elementor-widget elementor-widget-heading\" data-id=\"7f23f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OpenAI\u2019s Sora: Text-to-Video Generation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a5088 elementor-widget elementor-widget-text-editor\" data-id=\"b4a5088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sora<\/strong> is OpenAI\u2019s artificial intelligence system specifically designed to<strong> create short videos from text prompts.<\/strong> Trained on a vast library of videos, Sora has learned to recognize <strong>movements<\/strong>, <strong>contexts,<\/strong> and <strong>visual details<\/strong> from the real world, allowing it to recreate them based on the user\u2019s description. In other words, if we ask for \u201ca dog running on the beach at sunset,\u201d the AI identifies concepts like \u201cdog,\u201d \u201crunning,\u201d \u201cbeach,\u201d and \u201csunset light\u201d and generates a clip where those ideas come to life in a sequence of images.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92438dd e-flex e-con-boxed e-con e-parent\" data-id=\"92438dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9318579 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9318579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of Sora\u2019s strengths is its ability to<strong> generate complex scenes<\/strong>. We can describe multiple elements within the same shot (characters, objects, environment) and even specify the type of movement or action they will perform, and the model will attempt to render them with impressive accuracy. For example, in internal tests, it successfully created a video of \u201can elegant woman walking down a neon-lit street in Tokyo,\u201d with the prompt detailing specifics such as her clothing (black leather jacket, red dress, sunglasses), her walking attitude, and even that \u201cthe street is wet and reflective, creating a mirror effect with the colorful lights.\u201d The result showed <strong>exactly the described person wearing the specified outfit<\/strong>, moving with the requested attitude, in a nighttime urban setting with <strong>wet ground reflections<\/strong> and neon lights just as instructed. This level of precision illustrates how far AI video generation has come in <strong>interpreting and recreating users\u2019 creative visions<\/strong>.    <\/p><p>That said, Sora is still in an early <strong>development phase<\/strong>. Initially accessible only to researchers, towards the end of 2024 OpenAI released a version called <strong>Sora Turbo<\/strong> for a broader group of users. Currently, Sora is available as part of <strong>ChatGPT Plus<\/strong> benefits, allowing subscribers to generate videos up to 20 seconds long in 1080p resolution. The platform offers different<strong> aspect ratios <\/strong>(horizontal, vertical, square) to suit social media or cinematic formats. Additionally, Sora includes tools to enhance creativity: for example, a <strong>storyboard mode <\/strong>that lets users<strong> define scene by scene<\/strong> what should happen in each keyframe. It is even possible to \u201cprovide your own assets\u201d \u2014 such as images or short video clips \u2014 to <strong>remix or combine existing content <\/strong>with AI-generated footage, creating hybrid videos.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880c74a elementor-widget elementor-widget-video\" data-id=\"880c74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/perrito-patitas-levantadas.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ff3a9a e-flex e-con-boxed e-con e-parent\" data-id=\"4ff3a9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92ece0e elementor-widget elementor-widget-text-editor\" data-id=\"92ece0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of its gradual rollout, OpenAI included Sora in ChatGPT Plus at<strong> no additional cost,<\/strong> though with monthly limits (for example, <strong>up to 50 videos in 480p <\/strong>per month included in the basic subscription). For those needing greater capacity, a Pro plan is offered with 10 times the usage, support for <strong>higher resolutions, and longer clips<\/strong>. It is important to note that <strong>Sora still has technical limitations<\/strong>: the company itself acknowledges that it sometimes \u201cgenerates unrealistic physics and struggles with complex, long-duration actions.\u201d For now, the created videos tend to be short (originally up to 60 seconds were discussed in the research prototype, although the commercial version releases 20-second clips) and don\u2019t always nail every detail 100%, especially in very intricate scenarios. Still, the visual quality achieved and <strong>coherence with the user\u2019s prompt<\/strong> are<strong> astonishing for a technology<\/strong> that was just a few years ago barely science fiction.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c53821 e-flex e-con-boxed e-con e-parent\" data-id=\"4c53821\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd7ccad elementor-widget elementor-widget-heading\" data-id=\"dd7ccad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Using AI Video Generators<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee71d5f elementor-widget elementor-widget-text-editor\" data-id=\"ee71d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As with other generative AIs, <strong>the user\u2019s ability to communicate with the tool <\/strong>is crucial to obtaining good results. In the case of Sora (and similar models), it is recommended to follow some best practices: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f594254 e-flex e-con-boxed e-con e-parent\" data-id=\"f594254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0047109 elementor-widget elementor-widget-text-editor\" data-id=\"0047109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Iterate and refine:<\/strong> It is unlikely to get the perfect video on the first try. A good practice is to iterate: test a prompt, observe the result, and then adjust the description to correct or improve details. We can add missing elements, remove unwanted details, or rephrase confusing phrases. This step-by-step interaction allows us to converge on the video we initially imagined.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaee47 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6eaee47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Clear and detailed prompts: <\/strong>The more relevant information we provide in the description, the more accurate the resulting video will be. It is advisable to specify the environment, lighting, characters (appearance, clothing, age, etc.), the actions they perform, and even the desired visual style. OpenAI itself states that \u201cthe more detailed the prompt description, the more detailed the image (or video) displayed will be.\u201d For example, instead of requesting \u201ca car on the street,\u201d we could specify \u201ca red sports car driving down an urban street at night in the rain, with neon lights reflecting on the wet asphalt.\u201d A prompt rich in nuances helps the AI understand our vision more precisely.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc56038 e-flex e-con-boxed e-con e-parent\" data-id=\"bc56038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670f180 elementor-widget elementor-widget-text-editor\" data-id=\"670f180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Know the technical limitations: <\/strong>Although impressive, these AIs have their limits. For example, Sora currently generates short clips (a few seconds) and may fail with very prolonged temporal logic or complex physical details. It is important to be aware that, for now, it may not faithfully reproduce the face of a real person or hyperrealistic crowd scenes. Adapting our expectations (and prompts) to what the technology can do will help avoid frustrations. Over time, these limitations will diminish, but at present it is better to <strong>keep requests within scenarios manageable<\/strong> for the AI.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f393855 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f393855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Take advantage of platform tools: <\/strong>If the AI offers advanced features (such as<strong> Sora\u2019s mentioned storyboard<\/strong>), it is advisable to use them for greater control. Breaking our video into scenes or shots and describing each separately can improve narrative coherence. Likewise, if reference images or predefined styles can be uploaded, it is helpful to do so to guide the aesthetics of the result.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0760d0 e-flex e-con-boxed e-con e-parent\" data-id=\"f0760d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60600c8 elementor-widget elementor-widget-text-editor\" data-id=\"60600c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Respect for policies and others\u2019 rights:<\/strong> When using AI video generators, we must comply with the tool\u2019s usage policies. Sora, for example, <strong>blocks certain abusive uses<\/strong>: OpenAI expressly prohibits generating child pornography, <strong>sexual deepfakes<\/strong>, or other seriously harmful content. Initially, they have also restricted uploading <strong>images of real faces<\/strong> to prevent people from making deepfakes of individuals without permission. Following this approach, we as users<strong> must avoid requesting videos that violate privacy<\/strong>, <strong>copyright, or the integrity of others<\/strong>. It is neither appropriate (nor usually legal) to try to recreate a real person in compromising situations or to pass off falsehoods as truth. AI gives us enormous creative power but entails the <strong>responsibility<\/strong> to use it without violating ethical and legal standards.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc5421 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2bc5421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Responsible and ethical use: <\/strong>A <strong>fundamental best practice<\/strong> is not <strong>to use these videos to deceive or cause harm<\/strong>. If we create fictional content with AI, especially if it imitates real people, it is advisable to make clear that it is an artificial creation. In the case of Sora, OpenAI has automatically implemented certain safeguards, such as<strong> visible watermarks<\/strong> on videos generated by default, and embedded metadata following the<strong> C2PA <\/strong>standard that allows verification of the AI origin of the material. These measures aim to provide <strong>transparency<\/strong>, so anyone (with the appropriate tools) can identify that the video comes from AI and not a traditional camera. As users,<strong> we must preserve these origin marks <\/strong>and act honestly: for example, if we share a video created with Sora on social media, we should clarify that it is an AI-generated animation, avoiding presenting it as authentic. <strong>The creator\u2019s intention is key<\/strong>: using AI for creativity, education, or entertainment is valid and exciting; using it to manipulate or defraud, on the other hand, is condemnable.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c5cba1 e-flex e-con-boxed e-con e-parent\" data-id=\"6c5cba1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5457102 elementor-widget elementor-widget-heading\" data-id=\"5457102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deepfakes and Misinformation: Risks of Misuse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba72a2c elementor-widget elementor-widget-text-editor\" data-id=\"ba72a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Examples of fake videos created with AI that mimic breaking news on social media (labeled as &#8220;False&#8221; by fact-checkers). These videos use human-like<strong> digital avatars <\/strong>to spread misleading information. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d036279 e-flex e-con-boxed e-con e-parent\" data-id=\"d036279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ac4b8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"15ac4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned, one of the <strong>most serious concerns<\/strong> surrounding AI video generation is its <strong>malicious use<\/strong> for deception. This is where the concept of deepfake comes in. A <strong>deepfake<\/strong> is basically audiovisual content falsified using AI: highly <strong>convincing<\/strong> but <strong>misleading<\/strong> <strong>images<\/strong>, <strong>audio<\/strong>, and <strong>videos<\/strong> can be created by mixing or replacing identities to make them appear real. In fact, the term \u201cdeepfake\u201d comes from \u201cdeep learning\u201d (the underlying technology) + \u201cfake\u201d (false). In video, a typical deepfake might be a person\u2019s face placed on another\u2019s body in a video, also syncing lip movements with fabricated audio. The result: someone could appear to say or do something that never actually happened.     <\/p><p>On social media, concerning<strong> cases of deepfakes and fraudulent videos<\/strong> circulating as if they were real have already been detected. For example, in Latin America, dozens of fake videos featuring the well-known journalist Jorge Ramos were identified, where he supposedly makes controversial statements he<strong> never actually said<\/strong>. In one case, the presenter was seen announcing the (false) \u201cdeportation of Donald Trump\u2019s family,\u201d something that obviously never happened nor was reported by the network he works for\u2014it was a very well-crafted digital montage. There have also been \u201cnews broadcasts\u201d with virtual anchors created entirely by AI: people who do not exist, with believable appearance and voice, reading<strong> fabricated news<\/strong>. The fact-checking organization Factchequeado warned that on TikTok, the use of<strong> AI-generated avatars to deliver \u201cbreaking news\u201d <\/strong>about the U.S. was becoming common, many of which turned out to be pure <strong>misinformation<\/strong>. These videos did not clarify that the presenter was a synthetic avatar, which could lead the audience to believe they were watching a real journalist reporting truthful facts.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fac94a elementor-widget elementor-widget-video\" data-id=\"9fac94a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/presentador-noticias.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4d0e98 e-flex e-con-boxed e-con e-parent\" data-id=\"c4d0e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b092159 elementor-widget elementor-widget-text-editor\" data-id=\"b092159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>risks of these forgeries<\/strong> are obvious: they can damage reputations, influence public opinions with false news, and even be used for fraud (imagine a deepfake video of a CEO making a false financial announcement, or a politician \u201cadmitting\u201d something scandalous). Misused AI video technology could amplify so-called \u201cfake news\u201d to new levels of plausibility. <\/p><p>In response to this situation, both technology platforms and society at large are seeking solutions. One approach is to develop <strong>deepfake detection systems<\/strong>: algorithms that analyze videos and find subtle signs of digital alteration (flaws in face rendering, strange movements, imperfect lip synchronization, etc.). In fact, fact-checkers recommend the public stay alert to \u201cwarning signs\u201d in these videos: repetitive or rigid body movements, unnatural or unsynchronized facial expressions with the voice, monotone voices\u2026 any detail that reveals it\u2019s not a genuine human. In the examples detected on TikTok, many always used the same avatar with the same background and mechanical gestures\u2014indicative of artificial generation.   <\/p><p>Another approach is to promote<strong> transparency from the source<\/strong>. Initiatives like OpenAI\u2019s with Sora, incorporating <strong>watermarks and origin metadata in AI content<\/strong>, follow this path. Likewise, nonprofit organizations and some governments are discussing <strong>regulations<\/strong>: for example, laws that require labeling deepfakes or penalize their use for illicit purposes. Some platforms already explicitly prohibit deceptive deepfakes in their terms of service. The emerging consensus is that, just as AI offers new tools, rules and practices <strong>must be established to prevent abuse<\/strong>, ensuring that the line between reality and fiction is not blurred without our consent.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0627770 e-flex e-con-boxed e-con e-parent\" data-id=\"0627770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f301f elementor-widget elementor-widget-heading\" data-id=\"e9f301f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Future Impact on Marketing and Audiovisual Production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-885f577 elementor-widget elementor-widget-text-editor\" data-id=\"885f577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Looking ahead, AI video creation promises to be a <strong>game-changer in creative industries<\/strong>, advertising, and entertainment. In<strong> marketing<\/strong>, for example, the advantages are clear: lower costs, faster speed, and more personalization. <strong>A drastic drop in audiovisual production prices <\/strong>is already being seen thanks to these tools\u2014cost reductions by factors of 100 or 1000 are being discussed, meaning something that used to cost \\$1000 could now cost \\$1 using AI, along with <strong>enormous acceleration in ideation and editing times <\/strong>(tasks that used to take days or hours can now be done in minutes by AI). This means marketing teams will be able to <strong>produce much more content in the same timeframe<\/strong>, multiplying creative iterations and quickly adapting to trends.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-578799d e-flex e-con-boxed e-con e-parent\" data-id=\"578799d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc1f43 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"8bc1f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/mcdonalds-fake.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64adb37 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"64adb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, AI \u201c<strong>levels the playing field<\/strong>\u201d for small creators versus large companies. Historically, producing high-quality videos required resources only big brands had (professional teams, studios, actors, etc.), but now a small startup or independent creator can compete almost on equal footing using AI video tools. Just as social media democratized content distribution, AI democratizes its <strong>production<\/strong>. It wouldn\u2019t be surprising to see emerging brands launching campaigns with highly engaging AI-generated videos, competing creatively with corporate giants.   <\/p><p>Another exciting trend is<strong> content personalization<\/strong>. Traditional advertising made the same ad for millions of people; with AI video, it will be possible to create versions tailored to different segments and even specific individuals. For example, a brand could automatically generate variations of a promotional video by changing certain elements (language, cultural references, the main character) so that each audience feels more connected. Algorithms can adapt videos to users\u2019 <strong>tastes<\/strong>, <strong>preferences<\/strong>, or <strong>demographics<\/strong>, achieving greater engagement. Imagine offer videos where the avatar calls you by name, or a virtual tour of a new car where you see it in your favorite colors; those personalized experiences at massive scale will be possible thanks to generative AI.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27d9e96 e-flex e-con-boxed e-con e-parent\" data-id=\"27d9e96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9080616 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9080616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the field of <strong>audiovisual production<\/strong> (film, series, music), enormous possibilities also arise. AI video tools can assist in<strong> pre-production<\/strong> by generating animated storyboards from scripts or visualizing how a scene would look before actually filming it. Directors and creators could quickly test multiple visual approaches, facilitating creative experimentation. In the longer term, it is conceivable that <strong>audiovisual works entirely created by AI<\/strong> or with minimal human intervention will emerge: on-demand animated short films, personalized music videos, etc. In fact, musicians and visual artists are already collaborating with AI to produce hybrid content. In education and training, companies like Synthesia and HeyGen offer AI avatars that present content, allowing the creation of <strong>corporate training videos in dozens of languages without hiring actors<\/strong>. Many global companies are adopting these \u201cvirtual presenters\u201d to streamline internal communications and save <strong>thousands of dollars per video<\/strong> in the process.      <\/p><p>Of course, the emergence of these tools also <strong>poses labor and creative challenges<\/strong>. Video editors, cameramen, animators, and actors will need to adapt to an environment where some routine tasks will be automated. However, rather than completely replacing the human factor, it is most likely that AI will become an <strong>ally<\/strong> that enhances creativity: freeing up time from technical production, allowing focus on strategy, storytelling, and the human aspects of stories. Traditional audiovisual production companies will need to rethink their methods and find ways to add value in an ecosystem where anyone can generate decent content with minimal resources. <strong>Imagination, artistic talent, and original vision <\/strong>will be more important than ever to stand out amid a sea of automatically generated content.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b3989 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"92b3989\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/capibara-park.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9243e79 e-flex e-con-boxed e-con e-parent\" data-id=\"9243e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc8fd6 elementor-widget elementor-widget-text-editor\" data-id=\"3bc8fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In summary,<\/strong> video creation with AI represents a revolutionary leap that is already underway. Tools like OpenAI\u2019s Sora give us a glimpse of a future where <strong>audiovisual creativity is more accessible<\/strong>, faster, and more versatile. From advertising to film and education, we will see AI-generated content increasingly integrated into our daily lives. The challenge will be to<strong> harness these technologies in a positive and responsible way<\/strong>: marveling at their creative possibilities, but also setting clear limits to prevent deception and abuse. If anything is clear, it is that AI is not just a passing trend but a powerful new tool\u2014much like the video camera or computer once were\u2014that is destined to transform how we tell stories in the digital age. And in that transformation, all of us (creators, consumers, and regulators) have a role to play to ensure the final outcome is a<strong> more innovative<\/strong>,<strong> democratized<\/strong>, and <strong>trustworthy <\/strong>audiovisual ecosystem.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI Video Creation: Sora, Best Practices, and the Future of the Technology https:\/\/www.xarxalia.com\/images\/demostracion-promt-sora-promocionate.mp4 The generation of videos through artificial intelligence (AI) is emerging as one of today\u2019s major technological revolutions. Following the rise of tools that create text (such as ChatGPT) and images from descriptions, there are now models capable of producing full videos from<a href=\"https:\/\/www.xarxalia.com\/en\/news\/ai-sora-openai-videos\/\">Continue reading <span class=\"sr-only\">&#8220;AI-generated video technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":5717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":2,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"predecessor-version":[{"id":5733,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/5730\/revisions\/5733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media\/5717"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}