{"id":6103,"date":"2025-09-26T12:26:04","date_gmt":"2025-09-26T10:26:04","guid":{"rendered":"https:\/\/www.xarxalia.com\/news\/3cat-innovation-image-and-future\/"},"modified":"2025-09-29T07:49:54","modified_gmt":"2025-09-29T05:49:54","slug":"3cat-innovation-image-and-future","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/en\/news\/3cat-innovation-image-and-future\/","title":{"rendered":"3Cat: innovation, image and future"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6103\" class=\"elementor elementor-6103 elementor-6037\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-890645c e-grid e-con-boxed e-con e-parent\" data-id=\"890645c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62bd801 e-con-full e-flex e-con e-child\" data-id=\"62bd801\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262b828 elementor-widget elementor-widget-heading\" data-id=\"262b828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new stage in Catalan public television<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efd60e elementor-widget elementor-widget-text-editor\" data-id=\"2efd60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Television also reinvents itself. And if there is a good example of this, it is the leap that<strong> 3Cat<\/strong> has just made, launching a new news format that leaves no one indifferent. Under the <strong>3CatInfo <\/strong>brand, the classic &#8220;Telenot\u00edcies&#8221; say goodbye to their traditional look to welcome a spectacular set, a much more digital image, and a concept designed to connect with how we consume information today.  <\/p><p>It is no longer just about reporting live events: now the focus is on doing so with more context, analysis, and a visual package that grabs attention from any screen, whether it\u2019s the living room TV or a phone on public transport. A bold renewal that aims to keep Catalan public television at the forefront, adapting to an increasingly demanding and digital audience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a230d95 elementor-widget elementor-widget-image\" data-id=\"a230d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.xarxalia.com\/images\/3catinfo-nuevo-logo.jpg\" class=\"attachment-large size-large wp-image-6040\" alt=\"Nueva imagen corporativa informativos televisi\u00f3n de catalunya 3catinfo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a7e3f elementor-widget elementor-widget-video\" data-id=\"d7a7e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VepY9puK0S4&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-062e5d3 e-flex e-con-boxed e-con e-parent\" data-id=\"062e5d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2bdea elementor-widget elementor-widget-heading\" data-id=\"7e2bdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A state-of-the-art set<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a98be elementor-widget elementor-widget-text-editor\" data-id=\"e8a98be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first thing that stands out is the new stage where the news is presented. The <strong>400 m\u00b2 set in Sant Joan Desp\u00ed<\/strong> is not just large: it is a true technological showcase. The walls are covered with giant screens that surround the viewer and make information come alive in a different way.  <\/p><p>But the real stars are the <strong>three vertical screens<\/strong>, designed in the format of the digital videos we consume daily on social media. Two move smoothly across the set, while the third, nicknamed the giratutto, is a 3.5-meter giant that can rotate 360\u00ba. Yes, you read that right: an interactive totem that turns any explanation into an immersive visual experience.  <\/p><p>The space is completed with a<strong> large central table<\/strong> that allows presenters and guests to interact either standing or sitting, along with two side islands dedicated to sports, weather, and interviews. Everything is designed so that the newscast is not static, but dynamic, modern, and much more visual. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a8454 elementor-widget elementor-widget-image\" data-id=\"c8a8454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.xarxalia.com\/images\/elementor\/thumbs\/nuevo-plato-3catinfo-rcbfmxsladazxizhplzscyrntfytittxaelbcplewo.webp\" title=\"nuevo-plato-3catinfo\" alt=\"Vista general del nuevo plat\u00f3 de 3Catinfo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85b18df e-flex e-con-boxed e-con e-parent\" data-id=\"85b18df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-535557f elementor-widget elementor-widget-heading\" data-id=\"535557f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">World-leading technology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4fa527 e-flex e-con-boxed e-con e-parent\" data-id=\"b4fa527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f187237 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f187237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the set is impressive, the technology operating within it is no less so. 3Cat has become the first audiovisual outlet in the world to adopt a state-of-the-art robotic camera system, known as Artimo, created by the Canadian company Ross Video. <\/p><p>These cameras are not simple recording tools: they move smoothly, are silent, and feature a laser positioning system that eliminates the need for external references. The result? Much smoother movements, creative shots, and production with an almost cinematic finish.  <\/p><p>In total, there are five robots that move across the set daily, plus an additional elevated camera to achieve vertical and horizontal tracking shots. A move that shows innovation is not only in graphics or apps, but also at the heart of television production. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6e564 elementor-widget elementor-widget-video\" data-id=\"ba6e564\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.xarxalia.com\/images\/nuevas-camaras-artimo-ross-video-3catinfo1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07c3256 e-flex e-con-boxed e-con e-parent\" data-id=\"07c3256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2550983 elementor-widget elementor-widget-text-editor\" data-id=\"2550983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this investment, 3Cat makes it clear that it wants to continue setting trends and staying at the forefront of audiovisual media, putting technology at the service of quality journalism adapted to new ways of consumption.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4853eb2 e-flex e-con-boxed e-con e-parent\" data-id=\"4853eb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8966c elementor-widget elementor-widget-heading\" data-id=\"5c8966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new visual and narrative identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373c6b6 e-grid e-con-full e-con e-child\" data-id=\"373c6b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1912cf elementor-widget elementor-widget-image\" data-id=\"a1912cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.xarxalia.com\/images\/3catinfo-nuevo-logo.jpg\" class=\"attachment-medium size-medium wp-image-6040\" alt=\"Nueva imagen corporativa informativos televisi\u00f3n de catalunya 3catinfo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29df6d2 elementor-widget elementor-widget-image\" data-id=\"29df6d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.xarxalia.com\/images\/informativos-television-de-catalunya-nuevos-logos.jpg\" class=\"attachment-medium size-medium wp-image-6049\" alt=\"Nueva imagen 3catinfo TN Migdia, TN Vespre, TN Comarques\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c05b2b3 elementor-widget elementor-widget-text-editor\" data-id=\"c05b2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The change is not limited to the set or the cameras: it also extends to the way information is presented. Under the<strong> 3CatInfo <\/strong>brand, <strong>the newscasts debut new graphics<\/strong>, <strong>logos<\/strong>, and<strong> theme tunes<\/strong> that break with eleven years of visual continuity. <\/p><p>The captions are now presented with a more minimalist design: black background, orange line, and white uppercase letters\u2014a sober yet modern style that clearly sets it apart from the previous look. The idea is to offer a more <strong>digital<\/strong>, <strong>clear<\/strong>, and <strong>recognizable<\/strong> image, designed for both television screens and consumption on mobile devices. <\/p><p>Additionally, each edition of <strong>&#8220;Telenot\u00edcies&#8221;<\/strong> aims to convey its own unique personality:<\/p><p><strong>TN Migdia:<\/strong> designed to update you with the essentials.<\/p><p><strong>TN Vespre:<\/strong> focused on providing context and delving deeper into the news.<\/p><p><strong>TN Comarques:<\/strong> more personal, with practical and inspiring information.<\/p><p>In short, a narrative that goes beyond just delivering headlines: it\u2019s about<strong> explaining<\/strong>, <strong>connecting<\/strong>, and <strong>providing context<\/strong> in a format that better engages today\u2019s viewer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d93006c e-flex e-con-boxed e-con e-parent\" data-id=\"d93006c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7210e1e elementor-widget elementor-widget-heading\" data-id=\"7210e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New presenters and program structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a703a elementor-widget elementor-widget-text-editor\" data-id=\"62a703a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the rebranding come new faces and a reorganization of the teams. The goal is to bring fresh energy to the newscasts without losing the most iconic presenters. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef77aec elementor-widget elementor-widget-image\" data-id=\"ef77aec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.xarxalia.com\/images\/3catinfo-equip.avif\" class=\"attachment-large size-large wp-image-6052\" alt=\"Equipo informativo 3CatInfo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c4093 elementor-widget elementor-widget-text-editor\" data-id=\"96c4093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>TN Comarques<\/strong> will be led by N\u00faria Sol\u00e9.<\/p><p><strong>TN Migdia<\/strong> will have two teams: on weekdays with Xavi Coral and Anna Garnatxe, and on weekends with J\u00falia L\u00f3pez and Joan Ravent\u00f3s.<\/p><p><strong>TN Vespre<\/strong> keeps Toni Cruanyes from Monday to Thursday, but adds Raquel Sans from Friday to Sunday.<\/p><p>All of them share the new set, which centralizes the production of all news programs in a single space for the first time. This not only enhances visual coherence but also reinforces the idea of a unified identity under the 3CatInfo brand. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df95a52 e-flex e-con-boxed e-con e-parent\" data-id=\"df95a52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c28b69 elementor-widget elementor-widget-heading\" data-id=\"3c28b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The digital and multiplatform approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b81ac elementor-widget elementor-widget-text-editor\" data-id=\"e8b81ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The change at<strong> 3Cat<\/strong> is not limited to television: it goes much further. The new<strong> 3CatInfo<\/strong> brand is born with a clear<strong> digital<\/strong> and <strong>multiplatform focus<\/strong>, adapted to how people consume information today. <\/p><p>Among the most notable new features are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b168a9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9b168a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-broadcast-tower\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M150.94 192h33.73c11.01 0 18.61-10.83 14.86-21.18-4.93-13.58-7.55-27.98-7.55-42.82s2.62-29.24 7.55-42.82C203.29 74.83 195.68 64 184.67 64h-33.73c-7.01 0-13.46 4.49-15.41 11.23C130.64 92.21 128 109.88 128 128c0 18.12 2.64 35.79 7.54 52.76 1.94 6.74 8.39 11.24 15.4 11.24zM89.92 23.34C95.56 12.72 87.97 0 75.96 0H40.63c-6.27 0-12.14 3.59-14.74 9.31C9.4 45.54 0 85.65 0 128c0 24.75 3.12 68.33 26.69 118.86 2.62 5.63 8.42 9.14 14.61 9.14h34.84c12.02 0 19.61-12.74 13.95-23.37-49.78-93.32-16.71-178.15-.17-209.29zM614.06 9.29C611.46 3.58 605.6 0 599.33 0h-35.42c-11.98 0-19.66 12.66-14.02 23.25 18.27 34.29 48.42 119.42.28 209.23-5.72 10.68 1.8 23.52 13.91 23.52h35.23c6.27 0 12.13-3.58 14.73-9.29C630.57 210.48 640 170.36 640 128s-9.42-82.48-25.94-118.71zM489.06 64h-33.73c-11.01 0-18.61 10.83-14.86 21.18 4.93 13.58 7.55 27.98 7.55 42.82s-2.62 29.24-7.55 42.82c-3.76 10.35 3.85 21.18 14.86 21.18h33.73c7.02 0 13.46-4.49 15.41-11.24 4.9-16.97 7.53-34.64 7.53-52.76 0-18.12-2.64-35.79-7.54-52.76-1.94-6.75-8.39-11.24-15.4-11.24zm-116.3 100.12c7.05-10.29 11.2-22.71 11.2-36.12 0-35.35-28.63-64-63.96-64-35.32 0-63.96 28.65-63.96 64 0 13.41 4.15 25.83 11.2 36.12l-130.5 313.41c-3.4 8.15.46 17.52 8.61 20.92l29.51 12.31c8.15 3.4 17.52-.46 20.91-8.61L244.96 384h150.07l49.2 118.15c3.4 8.16 12.76 12.01 20.91 8.61l29.51-12.31c8.15-3.4 12-12.77 8.61-20.92l-130.5-313.41zM271.62 320L320 203.81 368.38 320h-96.76z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">New app and website to access content from any device.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WhatsApp and Telegram channels, allowing users to receive information directly on their phones.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-podcast\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M267.429 488.563C262.286 507.573 242.858 512 224 512c-18.857 0-38.286-4.427-43.428-23.437C172.927 460.134 160 388.898 160 355.75c0-35.156 31.142-43.75 64-43.75s64 8.594 64 43.75c0 32.949-12.871 104.179-20.571 132.813zM156.867 288.554c-18.693-18.308-29.958-44.173-28.784-72.599 2.054-49.724 42.395-89.956 92.124-91.881C274.862 121.958 320 165.807 320 220c0 26.827-11.064 51.116-28.866 68.552-2.675 2.62-2.401 6.986.628 9.187 9.312 6.765 16.46 15.343 21.234 25.363 1.741 3.654 6.497 4.66 9.449 1.891 28.826-27.043 46.553-65.783 45.511-108.565-1.855-76.206-63.595-138.208-139.793-140.369C146.869 73.753 80 139.215 80 220c0 41.361 17.532 78.7 45.55 104.989 2.953 2.771 7.711 1.77 9.453-1.887 4.774-10.021 11.923-18.598 21.235-25.363 3.029-2.2 3.304-6.566.629-9.185zM224 0C100.204 0 0 100.185 0 224c0 89.992 52.602 165.647 125.739 201.408 4.333 2.118 9.267-1.544 8.535-6.31-2.382-15.512-4.342-30.946-5.406-44.339-.146-1.836-1.149-3.486-2.678-4.512-47.4-31.806-78.564-86.016-78.187-147.347.592-96.237 79.29-174.648 175.529-174.899C320.793 47.747 400 126.797 400 224c0 61.932-32.158 116.49-80.65 147.867-.999 14.037-3.069 30.588-5.624 47.23-.732 4.767 4.203 8.429 8.535 6.31C395.227 389.727 448 314.187 448 224 448 100.205 347.815 0 224 0zm0 160c-35.346 0-64 28.654-64 64s28.654 64 64 64 64-28.654 64-64-28.654-64-64-64z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A daily podcast and a weekly newsletter, designed for those who prefer to listen to or read the news whenever it suits them.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-download\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M216 0h80c13.3 0 24 10.7 24 24v168h87.7c17.8 0 26.7 21.5 14.1 34.1L269.7 378.3c-7.5 7.5-19.8 7.5-27.3 0L90.1 226.1c-12.6-12.6-3.7-34.1 14.1-34.1H192V24c0-13.3 10.7-24 24-24zm296 376v112c0 13.3-10.7 24-24 24H24c-13.3 0-24-10.7-24-24V376c0-13.3 10.7-24 24-24h146.7l49 49c20.1 20.1 52.5 20.1 72.6 0l49-49H488c13.3 0 24 10.7 24 24zm-124 88c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20zm64 0c0-11-9-20-20-20s-20 9-20 20 9 20 20 20 20-9 20-20z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Renovation of the 24-hour radio and television channels, now also under the 3CatInfo brand.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7485d43 elementor-widget elementor-widget-text-editor\" data-id=\"7485d43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Additionally, for the first time, the newscasts include audio description for all stories, an important step toward accessibility and inclusion.<\/p><p>With these initiatives, the Catalan corporation demonstrates that its goal is clear: to reach the audience wherever they are, whether on traditional television, social media, or messaging platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e09d5d e-flex e-con-boxed e-con e-parent\" data-id=\"8e09d5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd58ef6 elementor-widget elementor-widget-heading\" data-id=\"cd58ef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Controversy and initial criticism<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ec057 elementor-widget elementor-widget-text-editor\" data-id=\"c3ec057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As is often the case with any major renewal, not all feedback has been applause. The launch of <strong>3CatInfo<\/strong> has generated <strong>some criticism<\/strong> from both professionals and viewers. <\/p><p>On one hand, <strong>Catalunya R\u00e0dio<\/strong> has expressed regret that the name and brand change was implemented without sufficient internal debate, creating a feeling that part of TV3\u2019s historical identity and that of the station itself was being lost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12edc89 e-flex e-con-boxed e-con e-parent\" data-id=\"12edc89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5faeb8 e-con-full e-flex e-con e-child\" data-id=\"c5faeb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e96c8 elementor-widget elementor-widget-text-editor\" data-id=\"16e96c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the other hand, <strong>on social media<\/strong>, several viewers pointed out aspects of the new design that didn\u2019t quite convince them, such as the typography of <strong>the graphics or the way weather information was presented<\/strong>.<\/p><p>However, these reactions are part of the usual process for any project of this scale:<strong> adapting a well-established corporate image is never easy<\/strong> and always provokes mixed opinions. What matters is that the foundation of the change is solid and demonstrates a clear commitment to innovation and the modernization of public audiovisual service. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65136cc e-con-full e-flex e-con e-child\" data-id=\"65136cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462bcee elementor-widget elementor-widget-image\" data-id=\"462bcee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.xarxalia.com\/images\/7562283.webp\" class=\"attachment-large size-large wp-image-6055\" alt=\"La secci\u00f3n del tiempo ha recibido cr\u00edticas\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f85963 e-flex e-con-boxed e-con e-parent\" data-id=\"2f85963\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99a1841 elementor-widget elementor-widget-heading\" data-id=\"99a1841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The importance of updating the corporate image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfced2a elementor-widget elementor-widget-text-editor\" data-id=\"cfced2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The case of<strong> 3Cat<\/strong> is a good reminder of something essential:<strong> image matters<\/strong>, and a lot. In an environment where the way we consume information changes daily, it is not enough to have good content; it must also be presented in an attractive, clear manner that is adapted to the audience\u2019s new habits. <\/p><p>Updating the corporate identity is not just an aesthetic gesture. It means<strong> reinforcing trust in the brand<\/strong>, showing that it is vibrant and capable of evolving, and projecting a position of leadership over the competition. The vertical screens, the new graphics, and even the reorganization of the programs follow this logic: reaching an increasingly digital audience without compromising the journalistic rigor that characterizes Catalan public television.  <\/p><p>Of course, any transformation carries risks: some may find it difficult to accept the changes, or may criticize certain details. But what truly makes the difference is the ability to clearly <strong>explain why the change is being made and to demonstrate<\/strong>, with concrete results, the added value it brings. <\/p><p>In short, a renewed identity not only enhances appearance but also <strong>strengthens the relationship between a brand and its audience<\/strong>, conveying trust, relevance, and a vision for the future.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b27fa6 e-flex e-con-boxed e-con e-parent\" data-id=\"6b27fa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5e377 elementor-widget elementor-widget-heading\" data-id=\"fe5e377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation and leadership with Xarxalia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d877436 elementor-widget elementor-widget-text-editor\" data-id=\"d877436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The renewal of 3Cat\u2019s newscasts marks a before and after in the way public communication is understood in Catalonia. A<strong> spectacular set<\/strong>, <strong>pioneering technology<\/strong>, <strong>new graphics<\/strong>, and a<strong> clear digital<\/strong> and <strong>multiplatform focus position<\/strong> the corporation as a benchmark in the audiovisual sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a9813d e-grid e-con-full e-con e-child\" data-id=\"1a9813d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecae97b elementor-widget elementor-widget-text-editor\" data-id=\"ecae97b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beyond the initial criticism, the move demonstrates that updating the image and adapting to new trends is not optional, but a necessity to continue connecting with the audience. The success of a project like this lies in <strong>daring to innovate <\/strong>and supporting the change with a solid corporate identity strategy. <\/p><p>At <strong>Xarxalia<\/strong>, we closely follow these kinds of transformations because they inspire us and reinforce our vision: to<strong> help brands communicate better,<\/strong> <strong>update their image<\/strong>, and <strong>leverage the most innovative digital tools<\/strong>. Our commitment is clear: to provide each client with quality resources, tailored strategies, and timely delivery, always with a focus on the future. <\/p><p>If you are considering renewing your company\u2019s identity or taking a leap in your digital communication, at <strong>Xarxalia<\/strong> we can guide you through the entire process. <strong>Contact us<\/strong> and let\u2019s make your next great transformation together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97db6db elementor-widget elementor-widget-image\" data-id=\"97db6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.xarxalia.com\/images\/logo-xarxalia-100-mujeres-tic-catalunya-2025.png\" class=\"attachment-large size-large wp-image-5538\" alt=\"Logo Xarxalia homenaje Listado 100 Mujeres TIC Catalunya 2025\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new stage in Catalan public television Television also reinvents itself. And if there is a good example of this, it is the leap that 3Cat has just made, launching a new news format that leaves no one indifferent. Under the 3CatInfo brand, the classic &#8220;Telenot\u00edcies&#8221; say goodbye to their traditional look to welcome a<a href=\"https:\/\/www.xarxalia.com\/en\/news\/3cat-innovation-image-and-future\/\">Continue reading <span class=\"sr-only\">&#8220;3Cat: innovation, image and future&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-6103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/6103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/comments?post=6103"}],"version-history":[{"count":1,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/6103\/revisions"}],"predecessor-version":[{"id":6104,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/posts\/6103\/revisions\/6104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media\/6040"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media?parent=6103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/categories?post=6103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/tags?post=6103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}