{"id":6687,"date":"2025-11-24T13:25:30","date_gmt":"2025-11-24T11:25:30","guid":{"rendered":"https:\/\/www.xarxalia.com\/news\/create-and-manage-a-brand-floutel\/"},"modified":"2025-11-26T11:22:00","modified_gmt":"2025-11-26T09:22:00","slug":"floutel","status":"publish","type":"post","link":"https:\/\/www.xarxalia.com\/en\/news-2\/floutel\/","title":{"rendered":"Create and manage a brand: Floutel"},"content":{"rendered":"\t\t
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From idea to identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Creating a brand<\/a> is not just designing a logo or choosing a color palette: it\u2019s building a language that connects with people, a promise that is recognized even before it\u2019s read.
That was the starting point for Floutel<\/strong>, a new Catalan telecommunications operator backed by Manix Capital, created with the goal of offering fiber and mobile services with transparency, energy, and attitude<\/strong>.<\/p>

At Xarxalia<\/strong>, we took on the challenge from the very first minute: creating a brand from scratch<\/strong>, guiding Floutel through every stage \u2014from the idea and naming to design, communication, and digital strategy.
The project allowed us to combine creativity, technology, and strategic vision to bring to life a brand that, rather than simply selling connectivity, invites you to flow.<\/strong><\/p>

The design team, led by Adri\u00e0 Guiteras<\/strong>, worked side by side with founders Meritxell Bautista<\/strong> and Josep Olivet<\/strong> to transform a concept into a complete, coherent, and visually powerful identity.
From there, we built a solid structure: trademark registration, brand guidelines, web development, media presence, and social media.
Floutel was not born from a rebranding: it was born from a new, fresh, and purposeful idea.
A brand created from its very DNA to speak the language of a generation that wants to connect without complications.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The creation of the identity \u2013 from concept to logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every brand is born from an idea<\/a><\/strong>, but it only becomes an identity when that idea finds form, rhythm, and personality.
In Floutel\u2019s case, that creative process was a balance between the strategic vision of its founders \u2014Meritxell Bautista<\/strong> and Josep Olivet<\/strong>\u2014 and the artistic direction of Adri\u00e0 Guiteras<\/strong>, Xarxalia\u2019s<\/strong> designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From concept to design: finding the flow<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The name Floutel emerged as a play on words between flow and telco, a blend of attitude and technology that conveyed from the very beginning the essence of the brand: an operator that connects naturally, without rigidity or excessive formality.<\/strong>
The goal was to create a brand that stood out not only for pricing or service, but for its energy, language, and style.<\/p>

Adri\u00e0 Guiteras developed the logo design based on that idea of fluidity and movement.
The O in Floutel became the starting point for the entire visual system: an open, circular, ever-changing symbol that represents continuous connection and the dynamism of modern communication.
The initial design played with a u that approached a w, reinforcing the play between flow and flu, but after several tests the decision was made to evolve toward a cleaner, more recognizable, and more versatile logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The \u201caesthetic\u201d as a visual language<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Floutel\u2019s<\/strong> visual style doesn\u2019t try to imitate the major telcos \u2014 it deliberately distances itself from them.
Inspired by aesthetic<\/em> trends, the result is a light, minimalist, and expressive logo, with soft lines and spacing that conveys clarity and balance.
The colors \u2014intense, energetic, and contrasting\u2014 reflect youth, freshness, and dynamism<\/strong>, three essential concepts in the brand\u2019s narrative.
The typography was designed to be functional and modern, maintaining readability across all formats, from packaging to digital interfaces.<\/p>

More than a visual identity, Floutel <\/strong>was conceived as an emotional visual language: every shape, color, and proportion needed to express closeness, optimism, and movement.
The result is a recognizable, flexible brand capable of adapting to new formats, from the SIM card to a TikTok campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Building a brand beyond the logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The logo is the visual starting point of any brand, but a strong identity is built far beyond its form.
At Xarxalia<\/strong>, we understand a brand as a complete ecosystem<\/strong> where every element \u2014from packaging to tone of voice\u2014 reinforces a single message.
With Floutel, that was precisely the challenge: translating the flow in its name into every level of customer interaction.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Designing a coherent experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From the first SIM cards to the shipping envelopes and post-sales communication, every detail needed to breathe the same visual and emotional style.<\/strong>
The aesthetic line we defined together with Adri\u00e0 Guiteras<\/strong> was carefully applied across all physical materials: typography, color, composition, iconography, and microcopy.
The result was a recognizable visual universe, where everything communicates <\/strong>energy, closeness, and modernity<\/strong> \u2014 even in the smallest elements.<\/p>

Consistency was also essential in the promotional and corporate materials:<\/p>