{"id":6552,"date":"2025-11-11T16:22:09","date_gmt":"2025-11-11T14:22:09","guid":{"rendered":"https:\/\/www.xarxalia.com\/project\/floutel\/"},"modified":"2025-11-11T16:22:09","modified_gmt":"2025-11-11T14:22:09","slug":"floutel","status":"publish","type":"project","link":"https:\/\/www.xarxalia.com\/en\/project\/floutel\/","title":{"rendered":"Floutel"},"content":{"rendered":"<p><strong>Floutel \u2013 Brand creation and complete digital ecosystem for a new telecommunications operator<\/strong><\/p>\n<p><strong>Floutel<\/strong> is a new Catalan telecommunications brand launched by <strong>Manix Capital<\/strong>, designed to break with the traditional codes of the sector and connect with a generation seeking freedom, transparency, and flow.<\/p>\n<p>From <strong>Xarxalia<\/strong>, we have supported <strong>Floutel <\/strong>from its inception, developing a comprehensive strategy that covers every aspect of its identity and market presence:<\/p>\n<p>Naming and brand concept: we created the name <strong>Floutel<\/strong> from the play on words between &#8220;flow&#8221; and &#8220;telco,&#8221; combining attitude and technology into a simple, catchy, and memorable word.<\/p>\n<p>Visual identity and branding: we defined the brand\u2019s colors, typography, and graphic style, building a fresh and modern aesthetic that breaks with the usual sobriety of traditional operators.<\/p>\n<p>Packaging and physical materials design: we applied the visual identity to packaging, documentation, SIM cards, and promotional materials, ensuring complete coherence between the physical product and its digital experience.<\/p>\n<p>Web development: we created a custom website, without templates, optimized for performance, SEO, and user experience, with a clear subscription flow, CRM integration, and a scalable architecture for future services (fiber, mobile, energy, and smart home).<\/p>\n<p>Digital strategy and social media: we developed the brand\u2019s voice on social channels, with a fun, approachable tone and intelligent humor, reflecting <strong>Floutel\u2019s<\/strong> young and rebellious personality.<\/p>\n<p>Launch and positioning: we managed the launch phase with a national promotion and a communication strategy designed to attract the first customers organically and through digital campaigns.<\/p>\n<p><strong>Xarxalia\u2019s <\/strong>work was not just about building a website or an image, but about bringing a new operator to life, with a comprehensive approach that combines technology, design, communication, and strategy.<br \/>\n<strong>Floutel<\/strong> was born with the ambition to be much more than a phone company: a brand with its own personality and a real connection with its users.<\/p>\n","protected":false},"featured_media":6550,"parent":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"project-type":[],"class_list":["post-6552","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/project\/6552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media\/6550"}],"wp:attachment":[{"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/media?parent=6552"}],"wp:term":[{"taxonomy":"project-type","embeddable":true,"href":"https:\/\/www.xarxalia.com\/en\/wp-json\/wp\/v2\/project-type?post=6552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}