Social media management
for businesses
Strategic, creative and results-driven social media marketing service
We manage your social media channels with a professional strategy aligned with your business goals. From content planning to engagement and analytics, we help you grow a strong digital presence.
Can I have your Instagram?
What is a social media marketing service and why it matters?
What is a social media marketing service?
A social media marketing service is a professional or team responsible for planning, creating, publishing and analyzing content on platforms like Instagram, Facebook, LinkedIn or TikTok. Their job goes beyond posting, they build community, establish a consistent brand voice and generate meaningful interactions that support your business objectives.
What tasks does it perform?
From defining the editorial calendar to publishing visual and written content, the social media manager oversees everything happening on your profiles. Additionally, they monitor key metrics, respond to users, coordinate campaigns with influencers or paid media, and adapt the strategy based on performance, ensuring a consistent and coherent presence.
What benefits does it have for your brand?
Effective social media marketing service improves your brand positioning, builds user trust and helps create a community. It also supports lead generation, drives website traffic and provides insights into your audience’s behavior. All of this contributes to a solid digital presence with real commercial impact.
Why outsource this service?
Outsourcing your social media to a professional team allows you to focus on your business while ensuring consistent, strategic communication. At Xarxalia we combine creativity, strategy and analytics to deliver measurable results. It’s not just about saving time, it’s about making every post count.
We create and manage profiles on any social network, adapting the tone and content to the client’s strategy and objectives to build an active and coherent community.
Services we offer as social media managers
Comprehensive social media management
We create and manage profiles on any social network, adapting the tone and content to the client’s strategy and objectives to build an active and coherent community.
Personalized content calendar
We plan content in advance with the client, ensuring consistent publishing aligned with the brand identity and optimized for each platform.
Organic growth strategy
We optimize your posts to naturally increase reach by leveraging the algorithm, trends, and real engagement from your community.
Social media advertising campaigns
We create paid campaigns (Meta Ads, TikTok Ads, LinkedIn…) aimed at generating traffic, visibility, or conversions, with strategic planning and detailed monitoring.
Influencer collaborations
We identify and manage partnerships with influencers that align with your brand, boosting visibility and trust among high-value audiences.
How do we manage your social media at Xarxalia?
We study your business, target audience and competition. Based on this, we develop a tailored social strategy aligned with your goals and focused on the most effective platforms.
We create a monthly editorial calendar with creative, relevant posts that match your brand. All content is reviewed with you before publishing to ensure consistency and quality.
We handle scheduling, publishing and keeping your profiles active and up to date. We can also manage DMs and comments as agreed.
We launch segmented ad campaigns to boost reach and conversions and manage influencer partnerships if your project calls for it.
We provide regular reports with results, insights and optimization proposals. We track performance, refine the strategy and support you every step of the way.
Connect with other Xarxalia services
Do you want to take your online strategy a step further? Complement your social media management with our business networking services, where we connect your brand with real business opportunities, and our communication agency for companies, which defines clear messages, action plans, and strategic channels to position your brand with impact.
Wild plans? We’re all about strategic moves.
FAQs
It’s the process of planning, creating, posting and overseeing content on platforms like Instagram, Facebook, Twitter or LinkedIn. The goal is to connect with your audience, build brand image and foster engagement between companies or individuals and their followers.
Active social media marketing service keeps you in constant contact with your audience, builds visibility, attracts new clients and builds trust. It’s also a great way to share your values, updates and products in real time with a personal tone.
It depends on your business and target audience. Instagram and Facebook work well for visual products, LinkedIn is ideal for B2B, TikTok is great for younger, dynamic audiences and Twitter is effective for quick updates. The key is being where your customers are.
There’s no universal rule, but consistent posting is essential to keep followers engaged. This might mean several times a week or even daily, depending on the platform. What matters most is sharing valuable, relevant content that aligns with your brand.
Organic content is posted without budget and reaches your followers (and potentially others via engagement). Paid content is promoted through ads, allowing you to target specific audiences and increase visibility quickly.
You can, if you have the time and know-how. But professional management includes planning, design, copywriting, strategy and analytics. Many companies choose to outsource to ensure consistent, effective communication.