Product
MIA
Digital employees for specific processes in your company.
Customer service, sales, back office, bookings, billing, marketing and other functions that can be added to the team step by step.
- Our own product
- Fast roll-out
- Scalable
Artificial intelligence · Our own technology · Barcelona
We build artificial intelligence systems for companies.
We put artificial intelligence to work inside a company's processes: we automate repetitive work, connect data and systems, and give teams more capacity to serve customers, sell and make decisions.
The problem first
Before we talk about AI, let's talk about what's happening in your company.
- Do enquiries go unanswered?
- Is your sales team unable to follow up on every lead?
- Is your admin team losing hours entering or moving data?
- Is your information spread across email, Excel, the CRM, the ERP and other tools?
- Do some processes still depend on copying, pasting, checking and re-entering information?
- Have your processes grown while the way you work is still manual?
This is what we can change.
We don't start by asking which AI model you want. We start by understanding what work is holding your business back.
A common case
The problem wasn't a lack of work. It was the capacity to handle it.
Picture a company with a very specific problem: enquiries pile up every day, the sales team can't always follow up on every opportunity, and the admin team spends too many hours entering data and repeating manual processes.
The answer isn't to add more manual work to the system.
Xarxalia builds artificial intelligence into its processes to classify and answer enquiries, follow up, move information between systems and escalate to a person the decisions that need human judgement.
Less time spent on repetitive work. More capacity to serve customers, sell and grow the business.
An illustrative example: it doesn't describe any specific client.
- Applied AI
- Agents
- Automation
- Bespoke software
- Integrations
- Data
One technology, two ways of working.
Product or project, depending on the problem.
Project
Custom AI
When the problem doesn't fit inside a product, we build the solution.
We design platforms, agents, automations, intelligent systems and integrations tailored to corporate processes, data and systems.
- Architecture
- Development
- Integration
- Deployment
Capabilities
We build what the business needs, using AI where it makes sense.
Agents and intelligent systems
Systems that interpret information, carry out tasks, coordinate processes and escalate decisions to a person.
Process automation
Complex workflows that connect teams, systems, data and decisions.
AI-powered software and platforms
Digital products, internal tools and platforms developed specifically for each organisation.
Data and business intelligence
Analysis, prediction, classification, recommendation and decision-support systems.
Our own technology
As well as using AI, we build technology.
Xarxalia develops and runs its own technology. Our HUB brings agents, data, conversations, automations, permissions, human oversight and traceability together in a single architecture.
Inputs
- Data
- Systems
- Channels
AI layer
XARXALIA AI LAYER / HUB
The HUB, Xarxalia's own platform
What it does
- Agents
- Automation
- Intelligence
- Decisions
Where it operates
- ERP
- CRM
- Teams
- Microsoft 365
- Internal platforms
When a project needs something the HUB doesn't do yet, we build it.
How it's built →Our own product
With MIA you serve more customers, better.
Your business keeps working.
MIA's digital employees do the repetitive work, and the time your team gets back goes to customers and to selling more.
Where it comes in
WhatsApp02:14
Phone call09:02
Email13:40
Web form19:27
Chat23:51
MIA
Who handles it
Reception
Sales
Back office
Bookings
Billing
Marketing
Voice
Replies at 02:14
Immediate replies, small hours included
Always with human oversight
Our own platform and servers in Barcelona
Live in five working days
A Tuesday, small hours
This is what happens while you sleep
Instead of a dashboard, we first show you a conversation, which is where the customer notices the difference.
Illustrative example with made-up data. In your demo we'll use your own services and prices.
WhatsApp · Country house02:14 h
Evening, would you have availability for a weekend in July? Four adults and one child.
Evening. Yes, the weekends of the 12th and the 26th are free. The house sleeps five and there's no charge for the cot. Shall I hold one of them for you?
The 26th. And can we check in on Thursday night?
I'm holding the 26th for you. Thursday check-in depends on cleaning, so I'm passing it to Marta and she'll confirm tomorrow morning.
Booking heldContact createdEscalated to Marta
The limits
You decide how far it goes
It's set per digital employee, per channel and per type of action. You raise it as trust builds and lower it whenever you want.
LEVEL 1
Suggests
Drafts the reply for you. Nothing goes out until you approve it.
LEVEL 2
Answers what you've approved
Replies on its own to cases you've signed off. The rest waits for you.
LEVEL 3
Answers and logs
Works on its own and writes everything down so you can review it whenever you like.
LEVEL 4
Acts within the limits
Completes tasks within the boundaries you've set and goes no further.
And always, at any level: if it detects a complaint, a conflict, a legal risk or simply that it doesn't know, it stops and alerts a person.
Custom projects
When MIA isn't the answer, we build another one.
Some organisations need to automate a specific function. Others need to rethink an entire process, connect systems, work with large volumes of information or build a new tool from scratch.
In those cases we work as a technology partner: we analyse the problem, design the architecture and build the solution.
Discovery
We study the problem and set the scope and duration
Architecture
We design the solution, integrations and permissions
Pilot
We test it on a real, well-defined case
Integration
We connect the solution to the company's systems
Production
We take it live, with human oversight
Evolution
We measure the results and extend what works
Integration
AI can't live in isolation from the rest of the company.
We design solutions that work on top of the infrastructure and tools the organisation already uses.
- CRM
- ERP
- Microsoft 365
- Teams
- Google Workspace
- Databases
- APIs
- Telephony
- In-house platforms
- Billing
Corporate layer
- API
- Integration
- MCP
- A2A
- SSO
- Roles
- Permissions
- Traceability
Technology and trust
Trust is part of the architecture too.
European infrastructure
Data hosted under European jurisdiction.
Traceability
Every action is logged.
Governance
Roles, permissions and autonomy levels.
Human oversight
The organisation decides what the AI can and can't do.
Sectors
Different companies, similar problems.
Industry & B2B
Processes, documentation, sales and operations.
Professional services
Knowledge, case files, client service and workflows.
Real estate & assets
Data, documentation, analysis and processes.
Retail & commerce
Customer service, sales, content and operations.
Hospitality & travel
Bookings, customer service and management.
Complex organisations
Integration, data, automation, corporate systems and assistants.
Architecture example
A company receives thousands of documents, enquiries and data records every month.
The AI reads, classifies, cross-checks, queries systems and proposes, then acts or escalates to a person, according to the permissions set.
Inputs
- Documents
- Forms
- Data
AI
- Reads
- Classifies
- Extracts
- Cross-checks
- Queries systems
Systems
- ERP
- CRM
- Databases
- Internal documentation
Output
- Proposes
- Executes
- Reports
- Escalates to a person
Unlike a chatbot, this AI layer acts on the organisation's processes.
A conceptual example: it doesn't describe any specific client.
More architecture examples →Xarxalia + Manix Capital
A specialist team with its own technology and business sense.
Xarxalia brings together engineering, artificial intelligence, business strategy, communication and digital product within the Manix Capital group.
News
What we're watching
Agentic AI
What an AI agent is
The difference between an assistant that answers and one that acts.
Agentic AI
Agentic AI and other Halloween monsters
Agents that decide, act and coordinate tasks, explained without the scare.
Assistants
Alexa+: from answering to acting
A voice assistant that chains tasks together on its own.
Frequently asked questions
What does Xarxalia do?
Xarxalia is a technology company specialising in applied artificial intelligence for business. It designs, develops and integrates AI systems for companies: agents, process automation, bespoke software, integrations with corporate systems and data. Xarxalia works in two ways: custom AI projects and MIA, its digital-employee product. Both are built on the HUB, Xarxalia's own platform. Xarxalia Network, S.L.U. is part of Manix Capital, its sole shareholder and director.
Do you only work with SMEs, or with large companies too?
Xarxalia isn't limited to SMEs: the size of the project is set by the problem, not by headcount. For specific functions such as customer service, sales or billing, there is MIA, Xarxalia's digital-employee product. For whole processes, several corporate systems or large volumes of information, Xarxalia designs and builds a custom AI project integrated with the organisation's ERP, CRM, Microsoft 365 or internal platforms.
What's the difference between MIA and a custom AI project?
MIA is a product: seven ready-built digital employees (Reception, Sales, Back office, Bookings, Billing, Marketing and Voice) that Xarxalia configures and trains on each company's knowledge. The target is to have MIA live in five working days once Xarxalia has access to the relevant systems and the information it needs about the business. A custom AI project, by contrast, is designed for a specific case and built in phases, with the scope and duration set during Discovery. Both use the HUB, Xarxalia's own platform, as their base.
Which systems do you integrate with?
Xarxalia integrates its solutions with the systems the organisation already uses: ERP, CRM, Microsoft 365 and Teams, Google Workspace, databases and APIs. To connect models and agents with tools and with other agents, Xarxalia works with the open protocols MCP (Model Context Protocol) and A2A (Agent2Agent). Users can sign in with corporate SSO, and each user and each agent acts with the roles and permissions the organisation defines. MIA also connects to WhatsApp Business, Gmail and Outlook, Google Calendar, billing software, Make, n8n and Zapier.
What is the HUB and where does it run?
The HUB is Xarxalia's own platform and the base for both MIA and custom AI projects. Developed in-house, it brings agents, data, conversations, automations, permissions, human oversight and traceability together in a single architecture. It runs on servers that Xarxalia itself administers in Barcelona, inside the European Economic Area, and the core of the platform doesn't depend on a third-party cloud. Each company has its own space, kept apart from other clients, and every action is logged with a date and an owner. The data processing agreement and the security policy can be requested before signing.
How does a project start?
A project with Xarxalia starts on the contact page, where you describe the process you want to change, the systems involved and the result you need. Next comes Discovery, where Xarxalia studies the problem and sets the project's scope and duration, followed by Architecture, Pilot, Integration, Production and Evolution. With MIA the route is shorter: the target is five working days once Xarxalia has access to the relevant systems and the information it needs about the business.
What problem should artificial intelligence solve in your company?
Before we talk about technology, we want to understand the problem. Tell us which process you want to transform, which systems are involved and what result you need.
Talk to us about your project
Want to serve more customers? Meet MIA →