Xarxalia's own product
MIA does the work. We answer for it.
MIA (Manix Artificial Intelligence) is our digital-employee product, built at Xarxalia. It can take care of reception, sales follow-up, office work, bookings, billing, marketing and phone calls.
We configure it, train it on your business and always run it with you. The same core serves many trades.
It's built on the HUB, Xarxalia's own platform, as are our custom AI projects.
Need a custom AI project? See Custom AI →
What it's for
MIA does the repetitive work so your team can serve more customers and sell more.
How many messages do you get every day? MIA Reception picks them up from WhatsApp, email, web, CRM and phone, and creates a record for each new person.
How many do you answer right away? On the channels MIA covers, the digital employee assigned to each one replies without waiting for someone on the team to be free.
How many quotes are waiting for follow-up? MIA Sales chases them up on WhatsApp, email, calendar, CRM and phone, and tells you when there's real interest.
Who answers the email while you're in a meeting? MIA Back office, which works on email, calendar and CRM and sets aside whatever a person has to decide.
What happens while you're on holiday? The digital employees keep working and escalate to a person when there's a complaint, an urgent matter, a legal or financial risk, or if the customer asks to speak to someone.
How many hours do you lose to work that could be automated? If the digital employees do it, that time goes to your customers and to growing the business.
A digital employee is software that does a specific job inside your company: it picks up the message on whichever channel it arrives, answers with your business information, records every action and hands the case to a person when the decision isn't its to make. Ours are called MIA, we build and run them at Xarxalia, and they always work with human oversight. There are seven, all up and running: Reception, Sales, Back office, Bookings, Billing, Marketing and Voice.
The digital employees
Each with a role and a limit
MIA Reception
It's the first to answer. It handles queries, captures the customer's details, creates the record and decides whether it should go to sales, to bookings or to a person.
Answer · Qualify · Create contact · Route
MIA Sales
It picks up the quote nobody went back to. It schedules reminders, spots interest, proposes the next step and creates the sales task.
Follow-up · Reminders · Pipeline
MIA Back office
Looks after your email and calendar, drafts replies and summaries, and has your day in order before you arrive.
Email · Calendar · Documents · Summaries
MIA Marketing
It watches what your competitors do, where customers find you and what you should be publishing. It prepares the report and backs it with data.
Competitors · Search · Content · Reports
MIA Bookings
Checks availability, proposes dates, confirms, handles changes and sends the details beforehand.
Availability · Confirmations · Changes
MIA Billing
It issues invoices, chases unpaid ones politely and flags anything overdue.
Invoicing · Payment chasing · Alerts
MIA Voice
It answers calls, works out what the caller wants, logs them and routes them.
Calls · Logging · Routing
Coverage
Which employee works on which channel
Red marks the channels each digital employee covers, and all seven are in service.
| Digital employee | Web | Calendar | CRM | Phone | ||
|---|---|---|---|---|---|---|
| Reception | Yes | Yes | Yes | No | Yes | Yes |
| Sales | Yes | Yes | No | Yes | Yes | Yes |
| Back office | No | Yes | No | Yes | Yes | No |
| Bookings | Yes | Yes | Yes | Yes | Yes | Yes |
| Billing | No | Yes | No | No | Yes | No |
| Marketing | No | Yes | Yes | No | Yes | No |
| Voice | No | No | No | No | No | Yes |
How it's put together
From the customer's message to your calendar
However it arrives, the conversation follows the same path. At the end there's always a person who can see everything and change anything.
Where it comes in
Who routes it
Who handles it
Where it gets context
Where it ends up
Every step is logged with a date and an owner. If there's doubt, risk or a complaint at any step, the process stops and alerts a person.
The platform
What's inside the HUB
These are the modules that are live in the HUB today. If something isn't connected yet, we don't sell it to you.
Search and competitors
AvailableTechnical audit, rankings, keywords, competitors and content gaps, in generative search engines too.
Reports
AvailableReports with a written explanation, checked figures and a public page you can share with anyone.
CRM and calendar
AvailableContacts, opportunities and appointments synced with your Google calendar.
Agents and autonomy
AvailableThe digital employees, their tools and the tray of proposals awaiting approval.
Logging and compliance
AvailableData processing agreement, sub-processors and an action log that cannot be altered.
Official Meta Cloud channel, with customer identification and conversation history.
Campaigns
AvailableGoogle and Meta, multiple brands, with conversion upload and consent control.
Telephony
AvailableVoice receptionist and call logging.
How it's trained
Each digital employee is given your business knowledge and the rules for using it.
When it stops and alerts
Any one of these is enough.
What it connects to
It works inside the tools you already use.
The limits
You decide how far it goes
It's set per digital employee, per channel and per type of action. You raise it as trust builds and lower it whenever you want.
LEVEL 1
Suggests
Drafts the reply for you. Nothing goes out until you approve it.
LEVEL 2
Answers what you've approved
Replies on its own to cases you've signed off. The rest waits for you.
LEVEL 3
Answers and logs
Works on its own and writes everything down so you can review it whenever you like.
LEVEL 4
Acts within the limits
Completes tasks within the boundaries you've set and goes no further.
And always, at any level: if it detects a complaint, a conflict, a legal risk or simply that it doesn't know, it stops and alerts a person.
MIA by trade: hotels and country houses, law and accountancy firms, manufacturers and distributors, estate agents, photography and events, and travel agencies. See the examples →
5
Live in five working days
The target is five working days once we have access to your systems and the information we need about your business: one day each for setup and channels, knowledge, training, testing and go-live.
How the five days work →Want to see how it works for your business?
We walk through it using your own services, prices and frequently asked questions.
Free diagnosticFree diagnostic
We start by understanding your business
A one-hour diagnostic session. We look at how customers reach you, who answers, where time goes and which tasks you'd like to stop doing.
What you take away
- A map of your processes and channels
- Where opportunities are lost, and roughly how many
- Which tasks can be delegated and which can't
- A proposed digital team, in priority order
Frequently asked questions
What exactly is a digital employee?
A MIA digital employee is a role with a specific job and a limit. MIA Reception, for instance, handles queries, captures the customer's details, creates the record and decides whether it goes to sales, to bookings or to a person. Xarxalia configures it, trains it on your business knowledge and always runs it with you.
How is it different from a chatbot?
A chatbot only answers. A MIA digital employee also does the work: it creates the customer record, schedules reminders, opens the sales task, confirms a booking or drafts the email, all inside the tools you already use (Google Workspace, Microsoft 365, WhatsApp Business or your CRM). Every action goes into a log that cannot be altered.
How many digital employees does MIA have, and which are they?
MIA has seven, and all seven are live today: Reception, Sales, Back office, Bookings, Billing, Marketing and Voice. Each one works on its own channels: Bookings on all six (WhatsApp, email, web, calendar, CRM and phone), Voice on the phone only, Billing on email and CRM. They share a single core, Xarxalia's HUB.
Who decides how far a digital employee can go?
You do. MIA has four autonomy levels and they are set per client, per channel and per type of action. The rules to follow, permissions per action, limits and approved replies are defined in training. Anything that still needs your sign-off waits in the tray of proposals awaiting approval.
What does MIA do when it doesn't know the answer?
MIA stops and alerts a person. It does the same when faced with a complaint, a tense conversation, an urgent matter or a legal or financial risk, and also when the customer asks for a person or the decision isn't its to make. Escalation is part of the design, and there is always human oversight.
How is MIA related to Xarxalia?
MIA is a Xarxalia product: the company designed it, wrote it and operates it with each client. It runs on the HUB, Xarxalia's own platform, on servers Xarxalia administers in Barcelona. MIA covers specific functions such as customer service, sales or bookings; when the problem doesn't fit a product, Xarxalia builds a custom AI project.