Sectors

AI for companies: the processes that hold each sector back

In industry, professional services, real estate, retail, hospitality or a multi-site organisation, the underlying problem is usually the same: documents, data and processes spread across systems that don't talk to each other. If routine work in reception, sales or bookings stops you serving every customer you could, Xarxalia hands it to MIA; there are examples by trade below.

Business sectors

Where each sector gets stuck, and what we build

These are common situations, not client case studies: every custom AI project starts with a Discovery phase on your organisation's own case.

Industry & B2B

The problem

Orders and customer specifications arrive by email, and someone re-keys them into the ERP. Product knowledge is split between documents and people, and every technical query waits until whoever knows the answer has a moment.

What we build

Agents that read orders and technical documentation, check them against the ERP and CRM, and leave the quote or record ready for a person to approve. Assistants that answer technical queries from the product documentation and pass anything undocumented to the team.

Professional services

The problem

The value lies in accumulated knowledge, but it sits in case files and inboxes that only the people who worked on them know how to find. Time that should go to clients goes on paperwork and repeat questions.

What we build

Assistants that draw on the organisation's internal knowledge: they search case files and documents and respect each person's permissions. Workflows that sort incoming work, prepare drafts and track the status of every case.

Real estate & assets

The problem

Every asset comes with contracts, deeds, invoices and technical reports spread across systems and suppliers. Getting an up-to-date view of the portfolio means pulling the data together by hand every time someone asks for it.

What we build

Systems that extract and classify information from each asset's documentation, match it against management data and make it searchable in one place. Portfolio analysis and alerts for expiry dates and incidents.

Retail & commerce

The problem

Enquiries come in through the website, by email, on WhatsApp and in the shop, and answering them properly needs stock and order data held in different systems. Keeping product listings and content up to date for every channel eats up hours the team could spend selling.

What we build

Customer service connected to the catalogue, stock and order status, handing over to a person when needed. Automated product content, plus recommendation and forecasting systems built on sales data.

Hospitality & travel

The problem

Bookings and enquiries arrive at all hours and in several languages, and a change of dates means rechecking availability and suppliers. As the operation grows, there's too much to coordinate by hand.

What we build

MIA Bookings and MIA Reception for day-to-day enquiries and, when the operation calls for it, integration with the booking system, CRM and billing. Agents that coordinate changes and escalate anything outside the rules to a person.

Complex organisations

The problem

Several sites, many systems and large volumes of documents and queries that each department handles its own way. The information exists, but finding it and passing it between departments holds up the work that depends on it.

What we build

Corporate assistants built on internal knowledge, with SSO sign-in and role-based permissions, and AI analysts that query several systems and prepare reports. Integration with ERP, CRM, Microsoft 365, Teams and databases via API, MCP and A2A.

Talk to us about your project Custom AI

MIA by sector

Every trade loses customers in its own way

MIA, Xarxalia's digital-employee product, is set up for each trade and takes on the repetitive work, so your team has time for more customers and for selling more.

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Hotels and country houses

Bookings don't wait until tomorrow morning.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Country house · Marta S.

Room for 4 the weekend of the 18th? With a dog.

Yes, Casa del Pou is free from the 17th to the 19th and dogs are welcome. Shall I book it?

MIA Bookings · Saturday 23:12

The situation

The enquiry arrives in the small hours or on a Saturday afternoon, and whoever could answer it is serving breakfast or changing the sheets. By the time it's answered the next day, the customer has booked somewhere else.

What we turn on first

ReceptionBookings

What changes in the first week

Out-of-hours enquiries get answered with real availability and the dates are held pending your confirmation.

Law and accountancy firms

You're in court and the firm keeps working.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Law firm · incoming call

Phone

I wanted to know whether the ruling on my case has come through.

The solicitor is in a hearing until 1pm. I'll pass your message on and he'll call you before 3pm. Does that work?

MIA Reception · Tuesday 10:41

The situation

You spend whole hours unable to look at your phone, and the inbox mixes genuine emergencies with questions a single sentence would settle. Nobody has time to sort them.

What we turn on first

ReceptionBack office

What changes in the first week

You find enquiries already sorted by urgency and type, with draft replies for the routine ones.

Manufacturers and distributors

That 7pm technical query doesn't get lost.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Factory · Quote 2291

What's the lead time on 300 units with an anodised finish?

For 300 anodised units the usual lead time is 4 weeks. I'll send you the updated quote and confirm with production.

MIA Sales · Thursday 19:08

The situation

Sales cycles are long, many quotes stay open and the salesperson can't remember it all. The customer asks about a technical detail and the answer takes two days because someone has to check.

What we turn on first

SalesVisibility

What changes in the first week

Every open quote has a scheduled follow-up, and repeat technical questions get answered with the right documentation.

Estate agents

No viewing goes without a follow-up.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Estate agency · Pau R.

Web

I'm interested in the flat in Gràcia. Can I view it this week?

Yes. I have Thursday at 6pm or Friday at noon. Which do you prefer? I'll just need two details to set the viewing up.

MIA Reception · Sunday 21:30

The situation

So many enquiries come in that few get qualified properly, almost none are followed up after the viewing and the good ones get buried.

What we turn on first

ReceptionSales

What changes in the first week

Every new enquiry is qualified and every completed viewing triggers an automatic follow-up two days later.

Photography and events

You take the photos and MIA replies.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Photography · Laia M.

Hi! Do you do wedding shoots? We're getting married on 12 September.

Yes! 12 September is free. I'm sending you the three shoot options and the portfolio. What day suits you to speak with Marc?

MIA Reception · Saturday 17:55 (Marc is at a wedding)

The situation

You work exactly when people want to reach you: weekends, evenings, celebrations. You end up replying in the small hours and proposals slip by a week.

What we turn on first

ReceptionSales

What changes in the first week

While you work, anyone who gets in touch receives an answer, the details and your availability, and you just approve the proposal.

Travel agencies

The customer gets an answer even when you're on a plane.

Illustrative example with made-up data. In your demo we'll use your own services and prices.

Travel agency · the Font family

We're looking at 10 days in Japan in October, two adults and an 8-year-old.

Perfect. I'll put together two itineraries (Tokyo–Kyoto and a route taking in Hiroshima) with flights and family accommodation. You'll have them tomorrow morning.

MIA Sales · Friday 22:03

The situation

Enquiries that need a lot of information before they turn into anything, and only a few people to look after travellers already on the road and sell at the same time.

What we turn on first

ReceptionSales

What changes in the first week

New enquiries are captured with all their preferences and arrive with a first draft itinerary to review.

What problem should artificial intelligence solve in your company?

Before we talk about technology, we want to understand the problem. Tell us which process you want to transform, which systems are involved and what result you need.

Talk to us about your project Meet MIA or call us on +34 933 93 91 91

Frequently asked questions

What kind of AI projects does Xarxalia build for companies in each sector?

Xarxalia builds custom AI projects for industry and B2B, professional services, real estate and assets, retail and commerce, hospitality and travel, and complex organisations. The underlying problem is usually the same: documents, data and processes spread across systems that don't talk to each other. So it builds agents that read orders, case files or contracts and check them against the ERP and CRM, internal knowledge assistants that respect each person's permissions, and analysis and forecasting systems for the organisation's data. Every project starts with a Discovery phase on the specific case.

My sector isn't on this page. Does this work for me too?

Yes. The business sectors and the MIA trades on this page are only examples. If you need to cover a specific function, such as customer service, sales or bookings, Xarxalia sets MIA up around your business rather than a sector template, adjusting the channels, the questions, the hours and what it can decide without asking. If the problem is a whole process, several systems or large volumes of information, Xarxalia treats it as a custom AI project that starts with a Discovery phase.

I get very few enquiries. Is it worth it for me?

It depends more on when enquiries arrive than on how many you get. If a country house replies the next day, the guest has already booked somewhere else, and with low volume every lost enquiry matters more. MIA answers the one that comes in on Saturday night and you decide afterwards. If we think it isn't right for you yet, we'll say so.

I already have a CRM in place. Do I have to change it?

No. MIA works inside the CRM and the other tools you already use. Six of the seven digital employees operate on the CRM channel; MIA Voice doesn't, because it only takes phone calls. At an estate agent's, that means every new enquiry is qualified and every viewing triggers a follow-up two days later.

I work by appointment. Can it run my calendar?

Yes. MIA Bookings checks availability, proposes dates and handles changes, and it works on all six channels, calendar included. At an estate agent's, MIA Reception offers slots like this: “I have Thursday at 6pm or Friday at noon. Which do you prefer?” If it's a country house, dates are held until you confirm them.

I sell to companies, not to consumers. Isn't this for shops?

It's also for companies that sell to businesses. For industry and B2B, Xarxalia builds agents that read orders and technical documentation and check them against the ERP and CRM. In the manufacturer and distributor example, it's 19:08 on a Thursday and MIA Sales gives the lead time for 300 anodised units. With long sales cycles, MIA schedules a follow-up for every open quote and answers repeated technical questions with the right documentation.

There are four of us and nobody has time to maintain a new tool. Who runs it?

Xarxalia runs it. We set MIA up, train it on your business and operate it with you, always with human oversight. You don't have to administer any software, and the time MIA frees up goes to your customers. Each trade starts with one or two of the seven digital employees; in law and accountancy firms, MIA Reception and MIA Back office.