The end of traditional segmentation: Predictive Marketing and Hyper-personalization
Demographic segmentation is dead. Discover how predictive marketing and AI-driven hyper-personalization are redefining the rules of the game in 2026.
Blog
Blog: artificial intelligence and search
Xarxalia's articles on applied artificial intelligence, generative search engines, marketing and web development.
The impact of AI Overviews (formerly SGE): the new SEO landscape in 2026
How AI Overviews, the Google feature first launched as Search Generative Experience (SGE), is changing online visibility in 2026 and what your company can do.
The Great Australian "Shutdown"
Australia bans social media for under-16s. We analyze how this measure affects identity verification and data.
What does Adobe’s acquisition of Semrush mean for marketing
The acquisition of Semrush by Adobe and its impact on SEO, AI, and digital marketing. At Xarxalia, we help you prepare for this new stage.
Create and manage a brand: Floutel
Discover how Xarxalia created and launched the Floutel brand: visual identity, website, branding, and digital strategy for a new telecom operator.
Google Reviews
Why Google reviews are essential for local visibility and how AI is transforming the future of Google Maps.
Alexa+: the new intelligent brain from Amazon
Discover Alexa+, Amazon's new generative AI assistant: features, pricing and how it will change the way we talk to technology.
Google AI Mode
Discover what the new Google AI Mode is, how to use it, and why it will transform SEO. Xarxalia explains how to adapt to it.
Agentic AI and other Halloween monsters
Discover what agentic AI is and why it’s nothing to fear. At Xarxalia, we show you how to use it to automate and boost your digital strategy.
Creativity versus budget: Viral marketing
Discover how Jumpers and Megabonk have transformed marketing through creativity, strategy, and virality. Viral marketing.
Website redesign GRÀCIACALBET.COM
Discover how Xarxalia carried out the website redesign of GRÀCIACALBET: custom development, GSAP, advanced SEO, accessibility, and AI.
European Accessibility Act 2025: Websites and Apps
The European Accessibility Act is now mandatory. Discover how to adapt websites and apps to the regulation with the help of Xarxalia.
3Cat: innovation, image and future
Discover how 3Cat launches an innovative set, new technologies, and a renewed corporate image to adapt to the future of communication.
Nano Banana
Discover Nano Banana Google Gemini 2.5 Flash Image to create and edit images with AI quickly and professionally.
Generation Z Marketing
Discover how to connect with Generation Z through events like Ibai’s La Velada. Digital marketing, engagement, and opportunities.
Bing!
Discover why Bing gained prominence in 2025, how it impacts SEO on Bing, and what you can do to leverage this paradigm shift.
AI-generated video technology
Discover how AI is revolutionizing audiovisual content with Sora, OpenAI's tool. Learn how to create videos easily and avoid deepfakes.
Your Digital Marketing Agency in Manresa
Xarxalia is your local digital marketing agency in Manresa. Personalized services in SEO, SEM, social media, and web design with local talent.
AI revolutionizes searches on Google
Discover how Gemini 2.5 Pro, Deep Search, and Google’s AI agents are revolutionizing search. Adapt your SEO strategy!
What is an AI agent?
What an AI agent is, how it differs from a chatbot, what the EU AI regulation requires and how it works under human oversight in a company.
100 Women ICT Referents in Catalonia 2025
We celebrate the inclusion of our CEO, Meritxell Bautista, in the “100 Women ICT Referents Catalonia 2025” list by the Más Mujeres Institute.
SEO in 2025: the era of AI
SEO is still alive in 2025! Many thought it was dead—but it’s not! Catch up with our article, discover the trends, and write to us.
Forbes Catalonia Economic Summit 2025
Xarxalia at the Forbes Catalonia Economic Summit 2025: what was said about artificial intelligence, technical talent and Catalonia's business fabric.
Welcome to Xarxalia Network
Today we welcome you to the official website of Xarxalia! On our official blog, stay informed about all the latest news, updates, and announcements.
