Solutions
At Xarxalia we design, build and integrate artificial intelligence for companies: custom projects, agents, process automation, software, integrations with corporate systems, and data. We still build websites and handle SEO, GEO and AEO, branding and communication, the work the company started out with.
What we build
01
When the problem spans a whole process, several systems or large volumes of information, we design and build a solution for that case on the HUB, Xarxalia's own platform. We work in phases, from Discovery to Evolution, with a pilot before anything goes into production.
02
Agents that interpret information, decide and act inside the company's tools to reach a goal, within the permissions and autonomy level the organisation sets. When a decision isn't theirs to make, they escalate it to a person, and every action is recorded with a date and an owner.
03
We replace manual, repetitive work with flows that connect teams, systems and data, ask for approval when it's needed and keep a record of everything, so people can focus on customers and the business. Rules handle what needs to be predictable, and AI only comes in to interpret a document, an email or a request.
04
We build bespoke software with artificial intelligence at its centre: internal tools, platforms and digital products made for one specific organisation. If the company already has the tool, we build the models into it.
05
We connect artificial intelligence to the systems the organisation already uses: ERP, CRM, Microsoft 365 and Teams, Google Workspace, databases and in-house platforms. We use APIs and the open MCP (Model Context Protocol) and A2A (Agent2Agent) protocols, and people can sign in through corporate SSO.
06
We turn the data the company already produces into analysis, predictions and recommendations that support decisions. We check every figure before it goes into a report, and the final decision stays with a person.
Solutions built on MIA
Lines can be bought separately and run on the HUB's modules and the digital employees of MIA, Xarxalia's own product. MIA does the repetitive work so the team can serve more customers and win more business. It calls in a person if needed.
Meet MIA →MIA
First contact is always answered, whether or not anyone is free, in your own tone and with the right information.
AvailableWhat's included
You take away: no message left unanswered and a record created for every new person.
MIA
MIA follows up on the quotes nobody chases, the biggest hole in most SMEs.
AvailableWhat's included
You take away: a daily list of what needs doing and why, ordered by value.
MIA
Continuous monitoring of how customers find you, on Google and in AI search engines, and of what your competitors are doing.
AvailableWhat's included
You take away: what to work on this month, in order of impact.
MIA
The numbers explained in writing, with every figure checked first and a page you can share with anyone.
AvailableWhat's included
You take away: a document you can show a partner or a bank.
MIA
Google and Meta, with several brands if you have more than one, and conversion upload done properly so the platforms learn from the results.
AvailableWhat's included
You take away: real cost per customer won, not per click.
MIA
Whatever needs to be predictable runs without going through an artificial intelligence model.
AvailableWhat's included
You take away: processes that run on their own and always the same way.
MIA
A voice receptionist that answers, understands, logs and routes. It is live on the phone channel.
AvailableWhat's included
You take away: no missed calls out of hours.
07
This area covers websites, SEO, GEO and AEO, branding, communication and campaigns on Google and Meta. The client's AI systems now benefit from it too, since they learn from the website, the catalogue and the brand's tone.
As well as being a catalogue, the website is the source of knowledge the digital employees are trained on.
We design and build sites that are fast, accessible and ready for a machine to read them as well as a person does.
SEO is what gets you found in search engines. GEO (Generative Engine Optimization) means preparing a site so a language model can read it in full and cite it when someone asks; AEO (Answer Engine Optimization) marks up the questions and answers so they can be pulled out one by one.
Without a strategy, a brand is just a nice logo, and if the brand isn't defined, a digital employee won't know what voice to use.
We define your purpose, vision and values, your audience and the space you occupy, and the story you use to explain it all.
We turn the strategy into a visual identity, a graphic system and every piece the brand needs to be recognisable.
A constant, coherent presence, on screen and off, that feeds the monitoring and the content.
We plan, publish and analyse so that every post has a purpose and delivers a return.
We connect your brand with business opportunities through the group's network of companies.
What problem should artificial intelligence solve in your company?
Before we talk about technology, we want to understand the problem. Tell us which process you want to transform, which systems are involved and what result you need.
Xarxalia designs, builds and integrates artificial intelligence for companies: custom AI projects, agents, process automation, software and platforms, integrations with corporate systems, and data and business intelligence. The solutions are built on the HUB, Xarxalia's own platform, and whatever the HUB doesn't do yet is developed for the project. Xarxalia also has MIA, its own product, whose digital employees do the repetitive work in areas such as customer service, sales, back office or bookings, so the team has time for more customers.
Yes. Xarxalia still builds websites and does SEO, GEO and AEO, branding, communication and Google and Meta campaigns, within its Web & digital area. It's the work the company started out with, and it now also serves the client's artificial intelligence systems, which learn from what's on the website, in the catalogue and in the brand's tone.
At Xarxalia it depends on the problem: a specific function is solved with a product, MIA, and a complex process with a custom AI project. MIA is bought by line of work, and the target is to have it live in five working days once Xarxalia has access to the relevant systems and the information it needs about the business. A custom AI project starts with Discovery, where the scope and duration are set, and moves forward in phases, with a pilot before production.
GEO (Generative Engine Optimization) is the work of preparing a website so generative search engines and artificial intelligence assistants can read all of it and cite it when someone asks. It matters because those assistants answer with their own text and cite only a few sources: if a company's website can't be cited, the answer is built from what others publish. Xarxalia works on it with citable content, structured data and monitoring of presence in the models.