AI revolutionizes searches on Google
Welcome to searches powered by Gemini 2.5 Pro and Deep Search
Google has recently taken another step forward on its path to innovation with the arrival of Gemini 2.5 Pro and the Deep Search feature, two advanced capabilities powered by artificial intelligence that promise to radically change our search experience. These new developments, officially announced by the company, not only enhance the quality and accuracy of results but also open the door to new opportunities for businesses and digital marketing professionals.
In this article, we explain in detail what these new features are, how they will affect your daily life as a user, and how you can strategically prepare for this technological revolution in online search.
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Gemini 2.5 Pro: What is it and how will it transform searches on Google?
Google’s new generation of artificial intelligence is called Gemini 2.5 Pro, and it promises to transform the way we conduct our online searches. It is an advanced AI model capable of understanding and responding to complex queries quickly, accurately, and comprehensively.
Among its most notable capabilities, Gemini 2.5 Pro stands out especially in tasks that require a high level of reasoning, such as advanced mathematical calculations, solving technical problems, and even programming. In this way, users will be able to ask more complex questions and receive not only comprehensive answers but also useful links to explore and validate information.
This technological leap represents a significant advance compared to earlier models like Gemini 1.0 and 2.0, offering much more detailed, personalized, and relevant results. With Gemini 2.5 Pro, Google not only aims to answer questions but also to provide a powerful tool that enables users to make better-informed decisions.
Deep Search: The new era of deep research through AI
In parallel with the launch of the Gemini 2.5 Pro model in July 2025, Google introduced Deep Search, a completely new feature designed to transform deep online research through advanced artificial intelligence.
Deep Search takes the traditional search concept to the next level. With the help of the powerful Gemini 2.5 Pro, this tool can perform hundreds of simultaneous searches, thoroughly analyze multiple sources in seconds, cross-check and verify data, and ultimately generate a structured and fully referenced report within minutes. The main goal is to provide complete and accurate answers to complex queries or critical decisions that would typically require hours of manual work.
The feature is especially aimed at users who perform demanding research tasks, whether for studies, professional analyses, or important decisions such as real estate acquisitions or financial evaluations. Currently, Deep Search is exclusively available to subscribers of Google AI Pro and Google AI Ultra in the U.S., as part of the experimental set of new functions called “AI Mode” in Search Labs.
New AI agent feature: Google makes calls for you
Another recent innovation powered by Google’s artificial intelligence is the AI agent feature integrated directly into the search engine. With this new capability, Google can now automatically make phone calls on behalf of the user to obtain specific information about local services, such as prices and availability.
For example, when searching for terms like “pet grooming near me,” Google now offers an option titled “Have AI check prices.” When activated, the search engine makes phone calls directly to selected local businesses, gathers detailed information, consolidates it, and finally provides the user with an organized summary of the available options.
This innovation primarily aims to save users time by automating everyday tasks that are often repetitive or tedious. Additionally, for local businesses, it represents an extra opportunity to attract new customers easily and improve the management of bookings or inquiries.
Currently, this feature is in the initial implementation phase in the United States, with expanded limits for Google AI Pro and AI Ultra subscribers. A progressive expansion to other markets is expected in the near future.
How do these innovations affect SEO and digital marketing?
The recent additions of Gemini 2.5 Pro, Deep Search, and the new AI agent feature in Google Search present a scenario of significant changes for SEO and digital marketing professionals. The impact will mainly be reflected in how online content is created and consumed.
First, Gemini 2.5 Pro and Deep Search represent a clear push toward more complete, detailed, and contextualized results. The answers generated with these technologies will be based on exhaustive and multidimensional analyses, making the quality and accuracy of content even more relevant. As a result, SEO will need to focus much more on offering deep, structured, and highly relevant content, leaving behind superficial strategies oriented solely toward keywords.
On the other hand, the use of AI agents that can interact directly with local businesses means that local positioning will become even more important. Businesses will need to keep their Google Business Profile updated and ensure quick and effective management of automated requests generated by the AI.
Ultimately, these innovations will force agencies and professionals to adapt quickly, prioritizing quality and relevance, and seizing the opportunity to establish stronger positioning strategies focused on real value for users.
Practical tips for businesses facing these Google AI innovations
With the arrival of these powerful AI tools to the world’s most important search engine, businesses must quickly adjust and optimize their digital strategies. Here are some practical tips you can implement starting today to take advantage of these advances:
Prioritize deep and rigorous content:
With Gemini 2.5 Pro and Deep Search, Google will reward solid and well-documented content more than ever. Make sure your website offers well-researched, organized, and referenced information, facilitating its integration into deep searches.
Keep your local information updated:
Given the new AI agent that makes automated calls to gather information, it is essential for local businesses to keep their Google Business Profile always updated, especially data such as prices, hours, and service availability.
Optimize for conversational and complex searches:
User queries will become increasingly long and complex thanks to these technologies. Make sure to create content that clearly answers specific and complex queries, with frequently asked questions and more in-depth explanatory texts.
Use formats that facilitate integration with Deep Search:
Create well-structured documents with brief paragraphs, clear lists, and reliable references that can be easily processed by AI, increasing your chances of appearing in Deep Search results.
Continuously monitor the evolution of these technologies:
Since these advanced features are being implemented progressively, stay alert to future changes and adjustments, adapting your SEO and marketing strategy in real time to avoid falling behind the competition.
Adapting to these changes will not only be necessary but strategic. Companies that manage to integrate quickly into this new technological paradigm will gain significant competitive advantages in the coming years.
Get ahead of the future of SEO with Xarxalia
The digital landscape is evolving faster than ever. New artificial intelligence capabilities, such as Gemini 2.5 Pro, Deep Search, and Google’s AI agents, present both challenges and unique opportunities for businesses seeking to stand out online.
At Xarxalia, we deeply understand these changes and are ready to help you adapt quickly to this new technological environment. Our expert team in SEO positioning and digital strategies can advise you on how to make the most of these advanced tools to optimize your visibility and achieve exceptional results.
If you want to be at the forefront of these innovations, don’t wait for the future to catch up: take the first step with Xarxalia and lead your industry with the help of the most advanced artificial intelligence.
Contact us today and anticipate the digital future of your business!
FAQs
What is Google’s Gemini 2.5 Pro?
Gemini 2.5 Pro is the most advanced artificial intelligence model released by Google in July 2025, specifically designed to improve the quality of complex searches. It stands out for its superior capabilities in logical reasoning, mathematical operations, advanced coding, and multimodal analysis (text, images, audio).
How does Deep Search work on Google?
Deep Search is an advanced feature of Google Search that automates deep research by conducting hundreds of simultaneous searches and generating comprehensive, detailed reports with verified citations. It is designed for users who require in-depth information on complex topics related to their work, studies, or important decisions.
In which countries are Gemini 2.5 Pro and Deep Search available?
Currently, Gemini 2.5 Pro and Deep Search are initially available only to users in the United States subscribed to the Google AI Pro and Google AI Ultra plans, within the experimental “AI Mode” environment of Google Search Labs. It is expected that these tools will soon be available more globally.
How will Google's AI affect SEO positioning?
Google’s advanced AI will make content quality, accuracy, and depth even more important factors in SEO positioning. It will be key to provide clear, rigorous, structured, and up-to-date information, adapting to more complex queries made through advanced AI like Gemini 2.5 Pro and Deep Search.
What is the new AI agent feature for making calls from Google?
The AI agent feature allows the search engine to automatically make phone calls to local businesses to obtain specific information (such as prices or availability) on behalf of the user. Google then consolidates this information into an organized summary, facilitating the selection of local services and streamlining routine tasks for users.
What type of users will have access to Google’s new AI features?
Initially, advanced features such as Gemini 2.5 Pro and Deep Search will be available exclusively to paid subscribers of Google AI Pro and Google AI Ultra in the United States. However, the AI agent calling feature will gradually become available to all users in the U.S., with higher limits for Pro and Ultra subscribers.