Web positioning
service
Custom SEO strategies to make your business appear where it should be
We boost your visibility on major search engines by optimizing every aspect of your website. From the technical side to the content, we apply effective strategies to help your site climb the rankings and stand out in AI-powered results as well.
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What does our web positioning service include?
Technical SEO
We have a development team specialized in technical SEO, ready to optimize your website’s structure, code, and performance from the ground up. We work on key areas such as loading speed, indexability, error control, site architecture, and proper tag implementation. Every technical improvement is aimed at making it easier for search engines to read your site, ensuring a smooth user experience, and laying the foundation for all other SEO efforts to have real impact.
SEO consulting
Our SEO consulting is led by a team with over 10 years of experience in positioning websites across various industries. We put that knowledge to work for your project by defining a clear strategy, prioritizing high-impact actions, and making data-driven decisions. We don’t use generic formulas—we analyze your website, your competition, and your goals to provide expert, tailored guidance focused on real results.
SEM consulting
We design paid search campaigns with a strategic—not improvised—approach. We analyze keywords, search intent, and competitors to structure campaigns in Google Ads or other platforms that deliver real results. We optimize your investment at every stage: from the initial setup to targeting, ad creation, and monitoring. Our team continuously evaluates performance to adjust and scale campaigns with purpose.
Web analytics
We measure everything that happens on your site to make decisions based on real data. We use tools like Google Analytics, Screaming Frog, Semrush, and Looker Studio to analyze user behavior, detect errors, track SEO performance, and assess the impact of each action. We create custom dashboards so you have a clear, up-to-date view of your key metrics, allowing us to fine-tune the strategy based on the results obtained.
We work with businesses that already have a website but aren’t appearing in the top search results. We analyze their current state, identify technical errors, redefine content, and boost digital authority so visibility turns into real traffic. If your customers can’t find you on Google, get in touch with us.
Who is our web positioning service for?
Businesses that need to improve their online visibility
We work with businesses that already have a website but aren’t appearing in the top search results. We analyze their current state, identify technical errors, redefine content, and boost digital authority so visibility turns into real traffic. If your customers can’t find you on Google, get in touch with us.
New projects that need to rank from the start
If you’re launching a new brand, product, or website, this is the ideal moment to work on SEO from the ground up. We define a solid SEO architecture, a realistic keyword strategy, and content designed to rank and convert. We help you avoid early mistakes and lay the foundation for sustainable organic growth.
Businesses, brands, or individuals who need expert guidance
Many businesses have an internal team managing their website, but they need specialized support to improve technical SEO, develop a clear strategy, or generate advanced reports. At Xarxalia, we work side by side with your team to provide external insight, technical expertise, and reinforcement in key areas.
Our web development process
We start every project with a meeting where we analyze your website’s current state, your needs, and your real business goals. This step is key to aligning expectations, understanding your audience, and defining what we aim to achieve with the SEO strategy. From there, we begin building a personalized plan focused on measurable results—not just standard tasks.
We conduct a full technical audit of your site using tools like Screaming Frog, Google Analytics, and Semrush. We identify errors, areas for improvement, and SEO barriers. At the same time, we analyze your direct search competitors to understand what’s working for them, uncover opportunities, and find effective ways to differentiate your project.
Beyond your website and competitors, we analyze the broader environment: industry trends, relevant searches, and user behavior. We study what users expect to find, how they navigate, and what types of content interest them. This information allows us to design a strategy grounded in market reality—not assumptions.
Based on the collected data, we define a clear, hierarchical content architecture designed for both search engines and users. We establish the ideal site structure, URL map, semantic distribution, and navigation flows. All of this lays the foundation for easier indexing and an improved user experience.
We create a detailed action plan that includes all necessary technical tasks (speed improvements, fixes, tagging, etc.) and an editorial calendar for producing optimized content. This planning allows us to work in an organized, efficient way with a clear focus on the objectives defined at the start of the project.
Wild plans? We’re all about strategic moves.
Connect with other Xarxalia services
At Xarxalia, we don’t just focus on SEO—we also design, automate, connect, and build brands with personality. Discover how our other services can give your online presence an extra boost.
FAQs
SEO (Search Engine Optimization) is the process of improving a website to appear in Google’s top results organically, without paying for ads.
SEM (Search Engine Marketing) is based on creating paid campaigns on search engines like Google. You pay to appear in the top results through ads.
Because it improves your business’s visibility online, attracts high-quality traffic, and increases your chances of making sales or gaining new clients.
It depends on the project, but results typically start to appear within 3 to 6 months. It’s a continuous effort that delivers medium- and long-term results.
Technical SEO improves how the website functions (speed, structure, tags). Content SEO focuses on writing texts that rank well on Google.
Yes. Our technical and content teams are equipped to work with corporate websites, online stores, blogs, or custom projects—no matter your industry.