SEM Consultant
for businesses
SEM and Google Ads consultant
At Xarxalia, we manage your Google Ads campaigns to make every click count. We optimize your investment, increase visibility, and turn visits into business opportunities.
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Your paid advertising under control
What is SEM?
SEM (Search Engine Marketing) is a digital advertising strategy based on displaying ads in search engines like Google. Through Google Ads, businesses can appear at the top of search results when users look for related products or services. It’s an effective way to gain immediate visibility, attract qualified traffic, and compete directly with other brands in your industry.
What does an SEM consultant do?
An SEM consultant is responsible for planning, creating, managing, and optimizing search engine advertising campaigns. They don’t just set up ads—they analyze keywords, segment audiences, adjust budgets, improve campaign performance, and make data-driven strategic decisions. Their goal is to maximize the return on every euro invested and help you achieve real conversions.
Benefits of effective campaign management
A poorly managed campaign can waste your budget without delivering results. With professional management, your ads will appear to the right people, at the right time, with the most effective message. You’ll gain visibility, better control your investment, and increase sales opportunities. Plus, you’ll avoid common mistakes that can cost you time and money.
SEM is ideal for companies looking to generate traffic and opportunities immediately. At Xarxalia, we design campaigns focused on conversion from the very first click, avoiding wasted budget and accelerating returns.
Who can benefit from a Google Ads campaign?
Businesses that need fast results
SEM is ideal for companies looking to generate traffic and opportunities immediately. At Xarxalia, we design campaigns focused on conversion from the very first click, avoiding wasted budget and accelerating returns.
Businesses that want to validate ideas or products
If you’re launching a new product or service, Google Ads allows you to validate real demand. We help you structure test campaigns to measure interest, capture leads, and make data-driven decisions.
Brands that want to stand out from the competition
With a well-executed SEM strategy, you can compete in real time with other companies in your sector. The Xarxalia team analyzes your competitive landscape and creates relevant ads that capture attention and drive qualified traffic.
Ecommerces that need to scale sales
SEM allows you to segment audiences, measure conversions, and optimize product campaigns in real time. We help you increase ROAS (Return on Ad Spend) and reduce unnecessary costs.
Businesses with organic presence looking for more visibility
If you’re already working on SEO, SEM is the perfect complement to expand your reach. We combine both strategies to cover more ground in search results and accelerate your goals.
Complementary services that enhance your SEM campaigns
Every campaign needs precise tracking. At Xarxalia, we implement tools like Google Analytics, Looker Studio, and Tag Manager to monitor the real performance of your SEM campaigns. We create custom dashboards that display clicks, conversions, cost per result, and much more—so you can make data-driven decisions.
SEM is more effective when your website is technically optimized. That’s why we work on technical and structural SEO to ensure that campaigns not only attract traffic but also convert it. We reduce loading times, improve user experience, and ensure proper indexing of your site.
We design and write landing pages specifically tailored for campaigns. Clear copy, effective calls to action, and an optimized structure to turn every click into a conversion. The right message, in the right place.
A poorly designed landing page can ruin an otherwise successful campaign. At Xarxalia, we apply UX/UI design principles to improve user experience, reduce bounce rates, and boost the performance of your advertising efforts.
SEM campaigns aren’t set up once and left alone. At Xarxalia, we provide continuous monitoring, optimize ads, adjust bids, targeting, and creatives based on performance. You’re supported every step of the way—with a clear vision focused on ROI.
Wild plans? We’re all about strategic moves.
FAQs
SEM is advertising in search engines like Google. It allows you to display ads in the top results when someone searches for something related to your business.
It’s Google’s advertising platform. With it, you can create campaigns to appear in search results, on YouTube, Gmail, or partner websites.
It’s used to drive traffic to your website, generate sales, capture leads, or give your brand quick and controlled visibility.
You set the budget. You only pay when someone clicks on your ad. The cost depends on the industry, competition, and goals.
Plans, creates, and optimizes campaigns so that every euro invested achieves the highest possible return. Manages ads, keywords, and conversions.
Yes. We create and optimize custom campaigns to deliver real results, with ongoing tracking, analysis, and improvements.