Web analytics
for businesses
Turn data into decisions
At Xarxalia, we analyze your website and campaign performance to help you grow based on data—not assumptions.
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What is web analytics and how can it help you?
Understanding your users’ behavior
Web analytics lets you understand what users do when they visit your site: where they enter from, how long they stay, which pages they view, what device they use, or where they drop off. With this information, you can make better decisions to improve your content, site structure, or acquisition strategies.
Tools we use to measure and analyze
We use tools like Google Analytics, Google Tag Manager, Looker Studio, Semrush, and AWS to collect, organize, and visualize your website data. These platforms help us create custom reports, measure conversions, segment audiences, and analyze campaigns in a professional and automated way.
Data that turns into smart decisions
Analytics isn’t just for experts—it’s an essential tool for any business that wants to grow online. With data, you can identify errors, optimize content, improve user experience, and boost sales. At Xarxalia, we help you understand your data and use it to achieve your business goals.
If your website gets traffic but isn’t generating enough conversions or leads, web analytics is key. It allows you to identify what’s not working on your pages, which users are leaving and why, and how to optimize your sales funnel. Every data point is an opportunity to improve.
Who needs a web analytics service?
Companies looking to improve results
If your website gets traffic but isn’t generating enough conversions or leads, web analytics is key. It allows you to identify what’s not working on your pages, which users are leaving and why, and how to optimize your sales funnel. Every data point is an opportunity to improve.
E-commerce businesses looking to scale sales
For an online store, knowing your data is essential. We analyze how users interact with your products, which traffic channels work best, which carts are abandoned, and at what stage a sale is lost. This helps you optimize resources and maximize revenue.
Startups and growing businesses
When scaling a project, you need certainty—not assumptions. With web analytics, you can make quick, data-driven decisions: validate a product, improve UX, optimize campaigns, or prioritize developments based on real user behavior.
Marketing and sales departments
Internal teams need reliable and well-structured data to justify investments, measure results, and design new strategies. We help you connect analytics with your business goals by creating visual, actionable dashboards for your team.
Businesses looking to automate and personalize
Web analytics integrates with artificial intelligence, automation, and CRM systems. This allows you to create hyper-personalized campaigns, automated communication flows, and dynamic segmentations based on user behavior. It’s the next step toward a smart strategy.
What services are included in our professional web analytics offering?
We study how users navigate, which sections they visit, where they click, and when they drop off. Using this data, we optimize structure, design, and content to improve user experience, increase retention, and boost conversions. We rely on tools like Google Analytics 4, Tag Manager, and heatmaps to make strategic decisions based on real data.
Our regular reports give you a clear and understandable view of how your website and campaigns are performing. We analyze traffic, goals, acquisition sources, conversion funnels, and other key KPIs. We also compare them with previous periods to help you make data-driven decisions and justify your digital marketing investment with objective results.
We define and set up key business goals (forms, sales, strategic clicks, content views…). Using tools like Google Tag Manager or custom events, we monitor their performance in real time and alert you to any deviations. This way, you can adjust your strategy and maximize the effectiveness of your digital efforts.
We run A/B tests on strategic pages to compare different versions of design, content, or calls to action. These tests help us measure which option works best for users and implement data-backed improvements. This methodology allows us to make objective decisions that have a real impact on conversion metrics without jeopardizing overall performance.
We implement customized alert systems that detect traffic drops, technical errors, unusual deviations, or issues in data configuration. Our team responds quickly to resolve problems and ensure that tracking remains active and reliable. This way, we maintain data quality and make sure you never miss key information for your business.
Wild plans? We’re all about strategic moves.
FAQs
Web analytics is the process of collecting and analyzing data about how users navigate a website to improve its performance.
It is used to understand user behavior, detect errors, optimize content, and make decisions based on real data.
Some of the most common ones are Google Analytics, Tag Manager, Looker Studio, Semrush, and heatmap tools.
Any company or business with a website that wants to improve its visibility, attract more customers, or understand how its site is performing.
Yes, because it helps detect errors, identify which content performs best, and optimize the site for users and search engines.
Any company or business with a website that wants to improve its visibility, attract more customers, or understand how its site is performing.